Reducing carbon emission is profitable for businesses especially if you are thinking about ROI and sustainable business plans. Start with the basic, the three ‘R’ s – Reduce, Reuse and Recycle that is the first step of green movement. Reduce your food waste that contribute to other resources wastes. Think of a business plan that impact your customers in a greater way.

1. Ways Brands Can Reduce
Their Carbon Footprint

2. Introduction
As the planet’s temperature rises, so does consumer interest in eco-friendly
lifestyles, and sustainability is now not only expected, but demanded.
Here are a few ways that brands and influencer marketing practitioners can
reduce their carbon footprint whilst still delivering great impact on social
media.

3. Regularly audit your
recipient list
If you are mailing or couriering products to people who never feature your
brand then removing them from future send outs is the perfect opportunity to
save on unnecessary losses to your budgets and to the planet. Make sure you
are set up to take a data-driven approach by analyzing the content
performance of your influencers and auditing your recipient list accordingly.

4. Invest into planet-friendly
packaging
Invest in mailing packaging which is recyclable and made from recycled materials.
Remember, as soon as the product is received, that outer package will be discarded,
and it's only purpose is to ensure your product arrives safely at its destination. Shiny
jiffy bags, styrofoam packing peanuts and bubble wrap take over 500 years to break
down. So consider where you can apply instant changes to your brand’s delivery
materials and make a real difference in the process.

5. Get creative
Adjusting to “the new normal” is the perfect excuse to find exciting ways to
engage with your advocates, and reduce your environmental impact in the
process. Why not host a virtual pizza workshop, asking your attendees to
invoice their grocery list back to you to avoid couriers and food waste. Or a
morning outdoor yoga class for mental and physical wellbeing with low
environmental impact.

6. Educate and inform
If your mailer packaging is recyclable, remind your recipients to responsibly
dispose of it. If you know of local specialist groups who repurpose and recycle
in your product category (e.g. textiles, technology, home beauty), include
information about them in your communications. Encourage your advocates to
take responsibility with you in driving a more positive environmental impact.

7. 92% of consumers would be more likely to trust a company that
supports social or environmental issues.

8. Be the change, and be proud
of it!
Consumers are paying more attention to brands and their ethical
practices and ingredients. By showing genuine, active and purposeful
eco-conscious behaviors, you'll improve your brand image and
reputation with consumers and creators alike!

9. Created By:
www.influglue.com