Influencer marketing is a content marketing strategy that consists of promoting your products, services, or brands by collaborating or partnering with an influencer.

1. Building the best Instagram
Influencer Marketing Strategy
Key Tips for Beginner Advertisers

2. Introduction
Instagram Influencer marketing is one of those scary terms that may turn out
to be overwhelming, especially if it’s your first campaign. You have to choose
the right influencer to work with, develop a campaign, know how to measure
results and come to a conclusion.
The following tips can help.

3. Create Virility
The key is to induce positive emotions. Focus on how your product or service
can make the lives of your customers more comfortable. Showing the added
value can tip the clients to your side.
Speak to your potential customers about real-life benefits of your product or
service. Show how exactly your product is helping in everyday situations. Focus
on practical applications rather than the technical stuff to create virility.

4. Finding the Right Influencer
Choosing the right influencers is the key to success.
Look for micro-influencers on Instagram – people with a smaller number
of followers, usually up to 1,00,000. Their posts generate much higher
engagement rates in comparison to the ones by macro-influencers.

5. Show that you care
Everyone likes to feel unique and appreciated. That’s why you should
reward influencers with whom you already work.
A free demo of your product or service or personalized gift can do
wonders.

6. Be a part of the conversation
Develop a personality for your brand.
Monitor the conversations around the Instagram influencer marketing
campaigns and jump in whenever you see fit. Your potential customers may
have some additional questions your influencer can’t answer. That’s your spot
to shine.

7. Measure ROI
Identify the metrics that are key to your business and check if the campaign brought
desirable results.Many different tools can help you measure the effects of a campaign,
like BuzzSumo or Sprout Social.
With Google Analytics you can check the demographics to determine whether your
campaign is reaching the right audience or identify the influencers and social media
channels that are generating the most leads.

8. Created by
www.influglue.com