2. Introduction
•With all the advances in technology over the years, it has
become increasingly easier for humans to stay connected
to each other, no matter where they are.
•Some of these changes in technology have given birth to
the ability to host on online webinar instead of having to
get everyone into the same room at the same time.
•With this introduction to easier communication for
businesses, it has become even more important to learn
how to have a greater impact on your audience,
particularly through the use of an interactive environment.
3. Spread the Word
•If you expect anyone to attend your
online webinar, you need to work to
promote it.
•Make sure you include information about
your event into all aspects of your current
marketing plan, including your sales,
customer service and marketing
departments.
4. Check Your Technology
•Before you go live with your webinar, it is
critical to make sure the platform is free
of problems.
•Because any problems will reflect
negatively on you and your company, it is
your responsibility to ensure a reliable
connection without lag times so your
attendees will enjoy their experience.
•In addition to checking with your
provider about these issues, you also have
to make sure you have the proper
bandwidth to accommodate your
broadcast.
5. Watch Your Timing
•One of the most difficult aspects of hosting a webinar is your timing.
•Consider the schedules of the largest percentage of your attendees,
choosing a time that is likely to work best for the most people.
•In general, choosing a time in the middle of the week is often best
6. Be Clear
•When you are presenting live, it can be
easy to slide in unintended sounds and
words, slips of the tongue and other
speaking problems.
•Practicing for your event ahead of time
can help.
•This will allow you to leave a positive
impression with your attendees.
7. Keep It Concise
•Using slides can help keep you on the
right track through your presentation.
•However, you don’t want to be too wordy
when it comes to detailing what the
attendees see in the slides.
•Instead, let the pictures and facts do the
talking and keep your words short and to
the point.
8. Show Your Excitement
•It is critical to make sure your audience
stays interested and engaged throughout
your presentation.
•Showing a little enthusiasm can only
help.
•If you need an extra eye to pay attention
to what is going on in the chat features
while you talk, this can help you gauge the
reaction of your audience more easily.
9. Involve the Audience
• Don’t be afraid to ask for input from
your audience during your online webinar.
•Make use of polls and other features the
webinar provider gives you access to.
•You may also want to take notes and
implement some of the ideas you receive
into your presentation to show your
audience you are listening and care.
10. Create a Story
•All stories have a beginning, middle and end and flow smoothly
throughout their entirety.
•You want to create this same effect for your online webinar.
•Use a story to start your presentation, gauging audience reaction
so you can learn how to best impact them throughout your
presentation.
11. Record Your Presentation
•The benefit of recording is to be able to
post the webinar to your website after it is
over and provide it via on-demand for
those who weren’t able to attend the live
event.
•It also allows those who did attend to go
back and review what they learned.
•Regardless if you will be sharing your
webinars, recording them and watching
from an audience perspective can help
you learn from your mistakes.
12. Reach Out Afterwards
•The end of your event isn’t the end of
your work.
•Make sure you reach out to your
audience by sending out thank you emails
to your attendees.
•Be sure to include a link to your recorded
webinar so they can find it again.
13. Send a Survey
• One of the best ways you can learn from
your online webinar is by sending out a
survey to your attendees.
•Ask what they liked and didn’t like about
your event so you can learn from their
feedback for future events.
•Make sure you send out the surveys
immediately following the webinar to
ensure a better return.
14. Keep Your Cool
•Live online webinars aren’t always going
to go exactly as planned.
•Keep in mind that your audience is
watching and may not even know you
have made a mistake.
•Even if they do realize you made a
mistake, it is important to keep a
professional appearance and not show
your frustrations to your audience.
•Simply move on and forget your
mistakes.
15. Plan Well
•Without proper planning, a webinar will have a difficult time succeeding.
•To ensure success follow this checklist:
-Did you send out the proper reminders to your attendees?
-Did you practice your material so you know it well?
-Have you promoted your event well enough?
-Do you look presentable prior to going live with your presentation?
-Have you checked the webinar provider for connectivity and other
issues?
-Do you know the timeline for your event so you can keep it on track?
-Have you confirmed the presence of each of your presenters?
-Have you prepared the right follow-up steps?
-Are the presenters logged in at the start of the presentation?
-Have you triple checked the recording equipment to ensure it works?
-Is everyone in attendance?
16. Review
•With all the advances in the ability to reach out to a much
larger audience through the use of an online webinar, it is
important to make sure you are able to make the biggest
impact.
•When you choose to use this method for reaching your
intended audience, following the aforementioned steps can
ensure you host an effective webinar that your participants will
remember.
17. Let’s Get Started
Sign up for our Daily Demo held Monday to Friday at 3pm (Eastern)-
http://info.infiniteconferencing.com/demorequest/
