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Social Media & Recruitment: Global Trends and Opportunities

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Teemu Arina
Teemu Arina

Presentation by Teemu Arina (http://www.tarina.me) at Technopolis 10th of February, 2012.

TechnologieBusiness
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Social Media & Recruitment: Global Trends and Opportunities TEEMU ARINA www.tarina.me
www.meetin.gs dicole.com cloudcompany.cc megasignals.com www.digi.fi
Brief History of Recruitment Online Job search & social networks merge: Websites Job search Social networks Social recruiting 1995 2000 2005 2010
89% of interviewed U.S. based companies will recruit in social networks within a year 55% will spend more on social recruiting Lähde: Jobvite Social Reqruiting Survey 2011
Social Media & Employer’s Perspective
“We are starting to think of it as the tools we need to compete and win as a whole organization – not an organization of silos." Gary Koelling Director of Emerging Platforms, Best Buy
will reqruit 50 000 employees in the next few years, out of which 40% through social media “This is the future of recruiting for our company” – John Campagnino, Accenture, Head of Global Reqruiting
The big four of social media:
Reqruitment On Twitter
Recruitment On Facebook
Specialized Tools for Facebook
Facebook Recruitment Case: BranchOut
User Interface Is Key
Specialized Sites: Internships
Importance of Video
Example: Video Job Applications
SALES +700%
Increasing Company Attractiveness (YouTube)
Use Video: To increase transparency To represent company culture To entertain To inform To humanize
E-Workforce
Crowdsourcing 99designs.com
Crowdsourcing 99designs.com 300$ 140 designs 40 artists
Recruit e-workers Risk free, no contract hassles. • Over 49 000 tasks. • Over 350 000 workers. • Over $ 360 000 000 work delivered. Screenshot: Elance.com
Employed Recruiting Unemployed
Linking Expertise With Help
Social Media & Jobseeker’s Perspective
Social CV - Case About.Me
Social CV - Case About.Me
CV Visualization: Infographic
Crowdsource CV Refinement
Discover Jobs Through Your Social Graph
Twitter Hashtag for Open Positions
Social Capital Online
Personal Social Media Stock Graph
Background Research
Become Transparent inform and get informed. Go from push to pull. Become Future Proof Experiment with e-working & new metrics.
TEEMU tar1na ARINA www.tarina.me teemu@dicole.com www.meetin.gs cloudcompany.cc dicole.com megasignals.com

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