During a course, students will create a company profile in sections, beginning with selecting a company, describing it, and developing a report on the company's social responsibility efforts. For this first section, the paper should provide background on the selected company, including its name, products, size, and location. It also needs to give an overview of the company's corporate social initiatives and how it illustrates the concepts of social responsibility and its benefits, applying the four Is of the nonmarket environment and identifying nonmarket influences and impacts. The paper must be a minimum of three pages using at least two academic sources cited in APA format with a title page and reference page.

1. During this course, you will create a company profile. You will
begin this project in this unit, and new sections will be added
in Units II, III, V, and VII. For this first section, you will
select a company, describe it, and develop a report on the
social responsibility efforts of that company.
The paper should give a background of your selected company
(fast facts). For example, what is the name of the company,
what does it produce, how big is it, and where is it located?
In addition, include an overview of the corporate social
initiatives of the firm. Sources of information for this
component are an annual report of the firm available at the
website of the company. Be sure to do the following things in
your overview:
Illustrate the concept and application of social responsibility.
Explain the benefits of social responsibility.
Apply the four Is of the nonmarket environment to your selected
company.
Identify the nonmarket influences on your chosen company.
Describe the impact of nonmarket action on your company.
Your paper should be a minimum of three pages in length, and
you should use at least two academic sources. All sources
used must be cited and referenced in APA format. You should
also format your paper in APA style to include a title page
and reference page.

2. Note: We will build on this selected firm throughout the course.
In Unit VII, you will submit a final report on the firm.