The document discusses trends in enterprise mobile adoption, benefits of mobile apps for businesses, and case studies of companies implementing mobile solutions. It outlines reasons for mobile adoption like collaboration, knowledge sharing, and customer support. Example benefits highlighted are improved recognition and engagement. Case studies describe apps at IBM, Citibank, and PepsiCo supporting distribution routes. The document also covers strategies for getting started like BYOD/CYD policies and developing custom enterprise mobile apps. Potential risks and ways to manage risks of mobile adoption are briefly mentioned.

1. BHARAT BERLIA
www.indusnet.co.in
Social Mobile
Enterprise
Emerging Trends

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Changing Trends in Enterprises
Mobile Adoption is happening fast
Consumers are setting the pace
Smart Businesses are catching
up

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Changing Trends in Enterprises

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Changing Trends in Enterprises
Corporate Pickup
Businesses are adopting to the changing technological landscape and applying
new uses to common platforms.

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Changing Trends in Enterprises

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Why is it required ?
Collaborate
Employees can now collaborate across departments,
geographies, content and business applications 24X7.
Share & Learn
Share, Store and Access Documents, Images, Videos – Access
the Enterprise Knowledge Hub anytime/ anywhere
Evaluations
Enterprises can evaluate the ―likes‖ and various employee access
data and hence work on the improvement of overall productivity

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Why is it required ?
Customer Support
On the move data access also encourages employees to provide
a more timely and precise support.
Crowd Sourcing
Ideas can be easily spread across organization and collective
views and initiatives can work for the organization benefits
Recognitions and Enhanced Motivations
Company-wide blog and evolved social media tools which
improved employee recognition and enhanced engagement

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Why is it required ?
Accessibility
Accessible Mobile interfaces to systems of record (BI, CRM, ERP,
SCM ECM, etc.).
Connectivity
Remote worker-to-machine mobile solutions for those not
traditionally at a desk.
Communication on the Move
And of course, mobile devices facilitate anytime / anywhere voice
and text communication

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Benefits
"What benefits, if any, has your firm experienced as a result of deploying mobile app?”

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Some Case Studies
Executives wanted to promote collaboration and increase
competitiveness and attract and retain employees. They
created an open, company-wide blog and evolved other
social media tools which improved employee recognition
and enhanced partner engagement. The crowd-sourcing
also helped to identify new business ideas.
IBM also their official App store called ―WhirlWind‖ which
can be used by their employees.

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Some Case Studies
CitiBank had first targetted Enterprise mobility by
distributing BlackBerry devices to all their employees.
However, Blackberry was restrictive in free social
communication and since early 2012, Citi has also
adopted the BYOD policies and re-developed all their
internal communication application to support all the
major platforms.

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Some Case Studies
PepsiCo’s North America Beverages division uses a
common operations structure called direct store delivery
(or DSD). The company created two new apps that
directly impact its distribution system across the U.S., and
issued iPhones and iPads to the employees involved. The
system, which supports approximately 17,000 distribution
routes daily, relies on a division of labour — one person
focuses on selling and merchandising, one on delivering
and one providing weekend merchandising support.

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Getting Started
BYOD - Bring your own
device policy
Allowing employees to use
their own devices within the
company network
CYD - Choose your device
policy
Allowing employees to avail an
extra mobile device from the
company
OR

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Getting Started
Choose an Existing Enterprise Communication tool
Get a custom application developed
OR
The Indus Net Solution : http://ccc.indusnetlabs.com/
Other Solutions :

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Risks

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Manage the Risks

17. BHARAT BERLIA
www.indusnet.co.in
Thank You!
Reach Me at :
bberlia@indusnet.co.in
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