Webinar - Empower Your Organization with Enterprise Mobility

Empower your Organization with
Enterprise Mobility
Powerful Business-to-Employee Mobile apps
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@IndusaITSol
@IBMMobile
#IBMMobile or #B2Emobility

© 2014 Indusa Infotech Services Pvt. Ltd. 2
AGENDA
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AGENDA

Enterprise mobility is an organisation’s ability to digitally connect and
conduct business with employees, suppliers, partners, and customers from
any location and in real time across devices and applications.
Enterprises
Running LOB apps
Ongoing, long-term journey
Richer ways of working
Expand investment
Increase automation
Raise productivity
Corporate employees around the world are mobile employees
Employees store sensitive company data on mobile devices
Devices are carried by mobile workers now on an average
57%
72%
3
Employees
Discussing custom mobile apps
Discussing a corporate app store
Devices on corporate networks will be mobile devices by 2015
71%
66%
59%
1/2
Why enterprise mobility?
Source: Ernst and Young

Like any technology, enterprise mobility brings both benefits and
concerns to a business
Benefits
• Improved employee productivity
• Improved availability
• Improved customer support
• Streamlined communications
• Reduced operational costs
• More secure access
• Increased sales revenue
• Competitive differentiation
• Reduced sales cycle
Concerns
• Reliable connectivity
• Offline working
• Security and compliance
• Visibility about the future and
changing technologies
• Awareness
• Manageability
• Unclear ROI

Security and
Compliance
• Encryption
• Digital authentication certificates
• Remote locking
• Wiping
Offline
productivity
• Single sign-on
• Synching capability
Heterogeneity
•Numerous device models
• Mobile operating systems
• Device specific features
• Device specific usage pattern
Enterprise
Solution
Integration
• Traditional apps
• Cloud apps
• Social networks
Visibility
• Real time
• Proactive alerts
• Reporting & analytics
Mobile Application Management
Mobile Application Management provides control over applications,
even in company-provided environment

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AGENDA

z
Operations
Manage and enforce
app versions
Track problems that
affect UX
IBM Worklight
Mobile apps go deeper
than front-end UI
Front-end
Back-end
30%
of the value
and effort is
visible
(mobile UI)
70%
of the value
and effort lies
under the
surface
Short time to market
Web? Hybrid?
Native?
Teamwork
Industrialise dev
Integrate with SDLC
Ensuring continued
support in a quick-changing
landscape
Security
Data
protection
Push
upgrades
App
security
User
authentication
User engagement
Connect to back-end
Efficient and flexible
push notifications
Track and leverage
location
Offline availability
B2E app distribution

Supporting all mobile application development models
Pure web Hybrid Pure native
Web-Native Continuum
• HTML5, JS,
and CSS3 (full
site or m.site)
• Quicker and
cheaper way
to mobile
• Sub-optimal
experience
• HTML5, JS,
and CSS
• Usually
leverages
Cordova
• Downloadable,
app store
presence,
push
capabilities
• Can use native
APIs
• As previous
• + more
responsive,
available
offline
• Web + native
code
• Optimised
user
experience
with native
screens,
controls, and
navigation
• App fully
adjusted to OS
• Some screens
are multi-platform
when
makes sense
• App fully
adjusted to OS
• Best
attainable user
experience
• Unique
development
effort per OS,
costly to
maintain
Mobile
web site
(browser
access)
Native
shell
enclosing
external
m.site
Pre-package
d HTML5
resources
HTML5 +
native UI
Mostly
native,
some
HTML5
screens
Pure
native
IBM Worklight

Introducing the new IBM Worklight Platform
Integrated mobile app development with continuous delivery
Quality Assurance
Server Runtime
Studio Console
Application Center
Application
Scanning
Development Continuous Delivery
Application Scanning
Detect code vulnerabilities at the
time of development
Quality Assurance
Collect beta test feedback, crashes
and analyse user sentiment
Foundation
Development, Runtime, Operations
Console & Private Store
IBM Worklight

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Why do clients invest in IBM Worklight?
The Worklight Platform helps…
•Quickly develop and deploy mobile apps
•Reach more devices and more users
•Deliver exceptional mobile experiences
•Ensure application security on mobile devices
•Extensible foundation for analytics &
campaign management
•Achieve higher quality apps more efficiently
… resulting in:
•ROI per project  250-350%
•Reduced design & build costs  50-70%
•Decrease in integration & testing  45-65%
•Time-to-Implement  1.5-to-3x faster
•Increased asset reuse  50-75%
•Decrease in maint/upgrade costs  40-80%
As application patterns have shifted over time, Worklight is built
to optimise integration, reuse skills, and deliver mobile apps faster

IBM Worklight
Gartner has recognised IBM as a Leader in the Magic Quadrant for Mobile
Platforms
Magic Quadrant for Mobile Application
Development Platforms
Ian Finley, Van L. Baker, Ken Parmelee,
David Mitchell Smith, Ray Valdes, Gordon
Van Huizen
Aug 7, 2013
“As unprecedented numbers of enterprises
build mobile applications, the
mobile application development platform
market continues to grow and
evolve rapidly.”
12
This Magic Quadrant graphic was
published by Gartner, Inc. as part of a
larger research note and should be
evaluated in the context of the entire
report. The full report is available at
http://ibm.co/13TU2Dm
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the
highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

Poll 1
Which Mobility platform are you interested in?

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Eight questions every business should ask before implementing
enterprise mobility

Extend the Enterprise
Create secure, seamless, context-aware experiences for a connected world
• Determine
enterprise mobile
priorities
• Assess and align
today’s capabilities
with tomorrow’s
needs
• Deploy, operate
and refine your
mobile
environment
• Design a great user
experience
• Implement an
appropriate solution
to contain costs and
maximise user
experience
• Test with real devices,
real locations and real
carrier networks
• Support mobile
applications by
integrating them
with a mobile
architecture and a
converged
infrastructure
• Complete
integration with
backend
applications or
systems
Strategizing the mobility landscape

Role Specific Apps and Services
Board portals
Management
support apps
Foundation Services, Tools and Capabilities
Mobile email
Role specific
apps - sales,
inspection,
service
MDM,
containerisation Unified comms.
Third-party cloud services
Mobile app dev. Mobile testing
App management
Collaboration
Key platforms such as SAP, AX, salesforce.com
Infrastructure
Wi-Fi Cellular Satellite Servers to support mobile needs
Source: Gartner
Key components of a B2E architecture

23% more firms
meet team
sales quotas
when
employing a
sales mobility
strategy
- Aberdeen
Research
“ ”
• Decreased selling
efficiency
• Outdated pipeline
intelligence
• Reduced worker
morale
Challenges
• Transparency
• Customer awareness
• Regulatory compliance
Needs
• Reduced selling costs
and sales cycle
• Higher quota
attainment
• Improved intelligence
• Stronger worker
morale
• Real-time txns
Benefits
• Account management
• Lead management
• Access to ERP
• Travel management
• Reports
• Reference literature
• Utilities
Solution
The field sales mobility landscape

CHALLENGE SOLUTION
Industry: Pharma
Sales team: 60
Platform: Native iOS
Highlights of the Solution
A Field Sales App integrated with SAP, which is accessible
anytime, anywhere from the client site using a mobile
device
A leading Pharma sought to mobilize the field sales process
and get real time reporting and minimising missed sales
quota
Facilitates a new sales channel to accept sales order
Integrates with existing ERP
Real-time access to critical information related to customers and their location
Price verification, customer profiling, CRM and contract reference tracking
Show demo Videos, Animations, Images at any place or time
Access inventory and pricing systems to enable creation of new quotes
Place and process orders in real-time, complete with delivery dates
“For a long time, I was facing several
challenges in managing my sales team. I had
issues with delayed response & decision
making.
After implementing the field sales app I have
seen a marked reduction in overheads & a
shorter sales cycle. With this marked
improvement in customer satisfaction, my
sales team is better utilised and my sales
processes more productive.”
VP Sales
Leading Pharma company
Use case: Field sales for a pharmaceutical company

Field sales mobility provides a complete CRM, real-time capability,
and processes sales quotations
Process sales quotations
on the field
Manage your leads &
customer history in
real time
A complete CRM on
your mobile device
Benefits
• Empowers the sales team on the field
• Real-time order placement and intimation
of inventory status
• Reduction in overheads related to
unnecessary paper work, phone calls,
visits, etc.
• Boost in sales and better standing against
competition
• Better visibility into sales data with
optimum routing feature for sales calls
• Smaller sales cycle
• Increase in customer satisfaction
• Better employee utilisation

Field procurement mobility landscape
• Control purchase
function
• Inventory management
• Process procurement
efficiency
• Monitoring
Challenges
• Stock availability
• Real time pricing
variations
• Quality parameters,
shipment
• Lost raw materials
Needs
• Reduced purchase price of
key RM
• Improved material tracking
and handling
• Efficient inventory
management
• Real-time procurement
management
• Analytics, reports and other
documentation
Benefits
• Access to inventory
management system,
ERP
• Mobile data capture
• Dashboards
• Messaging
• Barcode scanning
Solution
Organisations are
seeing over 34%
productivity gains
through
mobilization of their
field procurement
processes.
-Aberdeen Research
“ ”

CHALLENGE SOLUTION
A Field Procurement Application, connected with the enterprise
ERP, facilitates agro commodities procurement from rural markets
Industry: Manufacturing and Retail
Team: 120
Platform: Android
A leading textile manufacturer wanted to
streamline field procurement of cotton
Connects with in-house ERP and regulates the agro-procurement process
Control purchase price, quantity and quality through the system
Supplier, quality and quantity history available
MIS/Reports available as soon as data get synced with server
Synchronisation of real-time data with inventory
Updated procurement quantity available and procurement rates
“The overall trend for mobilization and the
consumerisation of IT required an internal
review of all relevant business areas and the
real need for support. In consequence we
needed and still need to improve the
awareness about information & data ownership
as well as the related security aspects. As an
outcome, first positively challenged mobilized
business processes have been enabled and
more are to follow.”
CIO,
Leading cotton textile manufacturer in the
world
Use case: Field procurement for a manufacturing and retail firm

Field procurement mobility reduces time and cost, enhances
productivity, and assures improved accuracy of data
Receipt
Procurement
Truck dispatch
Benefits
• Reduce time and cost of data
entry
• Eliminate human error
• Enhance productivity
• Approve requests
• Real-time entry with real-time
updates
• Efficient search functionality
• Faster and more accurate data
entry

Field services mobility landscape
• Visibility delays
• Delay in response
• Schedule delay
• Duplication of entries
• Poor decision making
Challenges
• Transparency
• Service cycle
• Consumer awareness
Needs
• Maximise equipment uptime
• Extend asset longevity
• Reduce service costs
• Reduce knowledge
bottlenecks
• Enhanced productivity
• Real time information
updates
• Improved customer
satisfaction
Benefits
• Manage service orders
• Managing routes and
directions
• Manage customers &
equipment history
• Expense and time
management
• Integration with ERP
Solution
Market penetration
for field service
applications has
reached only 25% of
the addressable
market.
- Gartner
“ ”

Use case: Field service for a manufacturing firm
CHALLENGE SOLUTION
A Field Service App that boosts the productivity and effectiveness
through seamless real-time order management & support
A leading elevator manufacturer wanted to
streamline field service operations
Industry: Manufacturing
Service team: 1000
Platform: Cross platform
“There is a drastic improvement in
management visibility and control of the
service operation. We have reduced overall
travel distances by more than 10,000 miles
per year. We managed to improve the number
of calls per day per technician by 24.7%. Real
time diagnosis, resolution and analytics is
helping us more than we had anticipated.”
Director, IT
Leader in Elevator Manufacturing
Manage service order
Perform checklist validation
Manage problems diagnosed and resolutions
Offline access
Manage equipment history and parts replacement
Report expenses incurred
Submit work receipt with photo proof of product serviced
Timesheet and Expense management

Field services mobility provides routing, customer history, work order
placement, and the ability to collaborate
Benefits
• Enable a consistent, connected
user experience across
multiple devices
• Optimum routing for service
calls
• Improve employee
productivity
• Real-time information
• Better decision making
• Facilitate real-time
collaboration
• Increased revenue and
profitability
• Delighted customers /
repeated orders
Service App
Dashboard
Task listing
Routing

Poll 2
For which Business Function do you want to
implement Mobile App?

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AGENDA

A closer look at the mFieldService end-to-end process

mFieldService Application- Dashboard and Work list
mFS Application
Dashboard
Worklist
Instant visibility of
service requests

mFieldService Application- Customer History & Routing
Customer details &
Work order history
Route Management
integrated with Google maps
shows customer location

mFieldService Application- Service Order and Media capture
Service Order
processing
Capture and add image,
audio, video files while
servicing

mFieldService Application
Generate Quotation
Integration with ERP for
bi-directional data flow
Get customer’s signature
and Complete the order

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Mobility technology continues to evolve; enterprise mobility
management and multiplatform tools may impact your business
Multiplatform/ multi-architecture mobile AD tools
Developing B2C & B2E apps for a multiplatform world
High precision location sensing
Geomagnetics, beacons, image recognition, smart lighting
Wearables
New peripherals create new experiences and challenges
New WiFi standards
Time to refresh your WiFi architecture and infrastructure?
Enterprise Mobility Management
The evolution of multiplatform MDM, EFSS, containerisation
Mobile + Internet of Things
A new consumer innovation frontier
LTE
Superior performance and latency benefits many apps
Metrics and instrumentation
What are users doing? What problems is the app experiencing?
© 2014 Source: Gartner Indusa Infotech Services Pvt. Ltd. 35

Poll 3
Which Enterprise Applications do you
use to manage operations?

Preparing for a mobile future in your business
Develop a mobile strategy.
Identify enterprise mobility touch points across the organisation.
Address security concerns upfront.
Revisit your customer demographics.
Be in it for the long-term.
Use the power of data analytics to your advantage.

Indusa delivers business solutions through technology
Industries
• Discrete and process manufacturing
• Professional services
• Public sector
• Education
• Healthcare
• Retail
Practices
• Enterprise mobility
• ERP
• SharePoint
• Custom development
• Business intelligence
• Application support and maintenance
• Quality assurance and testing
Partnerships
• IBM Global Business Partner
•Microsoft Gold and Silver Competencies
• Oracle Gold Partner
• Samsung Partner
Business solutions through technology
Technology Consulting
System Integrator
IT Services
Headquarters: Chicago, US
Dev Center: Ahmedabad, India
Sales Office: London, UK
SEI CMM Level 4 (process maturity)
ISO 9001:2008 (quality mgmt)
ISO 27001:2005 (security)
80% of client relationships last
over 8 years

Key clients snapshot

Thank You!
Indusa
Website: www.indusa.com
T: 079-30484666
Manan Thakkar: manan.thakkar@indusa.com
IBM (Atig Bagchi): atigbagchi@in.ibm.com Continue the conversation on
Twitter:
@IndusaITSol
@IBMMobile
#IBMMobile or #B2Emobility

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