4. My other blog is a blog
•Are you a blogger or a marketer?
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5. Blogger Marketer
Tells Stories Posts Press Releases
Reports news Announces new products
Reviews restaurants Highlights partner products
Loves travel Loves travel data
Finds awesome photos Asks readers to post photos
Develops a readership Develops an email list
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6. 5 Steps to Blogging
1. (optional) Hire (or rent) a blogger
2. Create content and build an audience for
that content
3. Leverage destination brand messages
against that content
4. (something... something...)
5. PROFIT!
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7. Advertising is
the new black
•Advertising buys eyeballs
•Good content buys likes & shares
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17. Work The Long Tail
•Search drives visits for content sites
•High # of low value terms drive high traffic
•People WILL click past the first page
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18. Work The Long Tail
•Content ideas...
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19. Work The Long Tail
Source: http://www.xotels.com/en/marketing/destination-internet-marketing
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32. Read a Lot
(on your iPad)
•Flip Board (major brands & journals)
•Mr. Reader (Blogs and RSS feeds)
•Feedly (Blogs and RSS feeds)
•Instapaper
•StumbleUpon
•Reddit (600 lb Twinkie)
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33. Comment A Lot
•Disqus
•WordPress
•Blogger
•Intense Debate
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34. Write a Lot
(on your iPad)
•Evernote
•IA Writer
•Google Docs
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35. Blog Anywhere
(on your iPad)
•Blogsy
•WordPress App
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36. Link Your Media
•IFTTT: Instagram > Flickr > Facebook
> Dropbox > Blog
•Buffer: Share to Facebook or Twitter
some time later
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37. Video
•Everyone’s doing it
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38. DIY Video
(yes you can)
1. Dedicated Staff
2. Trained Staff
3. Central Editorial Control
4. Time
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39. DIY Video
Do It Right
Don’t Do
Shoot Vertical Video Shoot in Landscape
Rely on camera mic Monitor your audio
Hand-hold shaky footage Use a tripod
Post unedited video Use video editing software
Just throw it together Make a plan
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40. DIY Video Gear
Photography & Cinema Shark Clip
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41. DIY Video Gear
Photography & Cinema Pistol Grip
Friday, November 2, 12