What advertising can do for mobile location based services

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This document discusses optimizing advertising in location-based services. It outlines the opportunity for mobile advertising, with over 330 million mobile search users worldwide. However, it notes that advertising must be relevant, contextual, and add value for consumers. Timing, exposure, driving utility and appeal are important factors. Location data is useful but privacy is a concern. Just-in-time marketing can be impactful if executed properly. Overall, advertising needs to empower consumers and support their actions, while also providing ROI for advertisers.

Business Technologie

Perfecting Advertising in LBS Optimising Advertising Fuelled Services: What Advertising can do for LBS. Martin Wilson , CEO

About mobilePeople ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mobilepeople.com

Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Monetising: timing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Source: eMarketer Inc. 2007

Monetising: exposure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Driving utility and appeal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Location: overrated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consuming the offer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Just in time: impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you Martin Wilson , CEO e: martin@indigo102.com

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