Rex Whisman of BrandED spoke at our March 2009 Member Meeting about blogs, and how they can positively increase the reach of your brand.

1. The Power of Blogs:
Enhancing Your Brand and Positioning
Yourself as an Indie Expert
Indie Arsenal
Denver, CO
March 12, 2009
Rex Whisman
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2. brand / n. 1 your name. 2 what your name stands for.
3 associations with your name. 4 position your name
holds in the minds and hearts of others.
Source: Yours truly
blog / n. 1 online journal. 2 record of activities,
thoughts or beliefs. 3 news filter, collection of online
sources, short comments and Internet links. 4 forum
for visitors to leave comments and interact with the
publisher.
Source: Britannica.com
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3. Purpose
 Educate
 Build awareness
 Improve search
 Provide personality
 Foster community
 Create value
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4. Are You a Blogger?
Yes, I…
 have a purpose
 have guiding principles
 have established goals
 have an audience
 have a message
 have value
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5. The Indie Expert
 URL
 Content
 Online and offline mix
 Conferences, articles, etc.
 Alliances
 Search
 Competition
 Difference
“Almost all the growth that’s available to
you exists when you aren’t like most
people and when you work hard to appeal
to folks who aren’t most people.”
Seth Godin, Tribes
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6. Lessons Learned
 Development waves
 Brand alignment
 Audience driven
 Daily posts
 Ongoing analysis
 Social networks
 Always learning
www.brandchampionsblog.com
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