A comprehensive database on Towns and Blocks of India. Helps you to understand the consumer demography, income level, consumption behaviour, market size and many more for all towns and rural pockets of India.

1. Indicus AnalyticsIndicus Analytics
India’s leading economic research firm...India’s leading economic research firm...
Towns and Rural Blocks of
India 2013-14

2. Towns and Rural BlocksTowns and Rural Blocks
The Complete Urban and Rural Market Consumer Profile
Information for ~530 Towns (with pop > 100,000), 7,268 PeriInformation for ~530 Towns (with pop > 100,000), 7,268 Peri-u-urban Marketsrban Markets
( towns with pop < 100,000) & 5,861 Rural Blocks( towns with pop < 100,000) & 5,861 Rural Blocks
5 Metros
5 Mini metros
39 Tier 1 (Pop More Than
1000K)
27 Tier 2 (Pop 600K – 1000K)
160 Tier 3 (Pop 200K – 600K)
292 Tier 4 (Pop 100K – 200K)
657 Large Towns with pop 50K – 1,00K
2,000 Medium Towns with pop 20K –
50K
2,222 Small Towns with pop 10K – 20K
2,376 Very Small Towns with pop <10K
5,861 rural blocks
which contain more
than 6,00,000 villages
of India
62% of
urban
population
38% of
urban
population
100% of
rural
population

5. Total Number of Household, Total Population, Annual Household Income,
Savings and Expenditure.
Annual Household Expenditure on
 Food
 FMCG
 Durables Goods
 Clothing & Footwear
 Misc. Goods & Services
Literacy Rate (Only for town above 100K population)
Sex Ratio (Only for town above 100K population)
Household Characteristics
 Medium of cooking (Firewood, Kerosene, LPG/PNG, Electricity etc…)
 Main source of drinking water (Tap, Hand Pump, Tubewell etc…)
 Sanitation facilities (Septic Tank, Piped Sewer Systems, etc…)
 Main source of lighting (Electricity, Kerosene, Solar Energy, etc…)
Basic–

6. Age Distribution
 0-9, 10-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-
59, 60-64, 65-69, 70-74, 75-79, >80 Years+
Physical Asset Ownership (TV, Mobile, 4 Wheeler, PC/Laptop with internet..
etc)
Distribution of Household, Population, Income, Savings and Expenditure
across annual Household Income Categories (INR):-
Distribution of Household in higher Income segments (52 Towns).
10,00K–20,00K 20,00K–50,00K 50,00K–10,000K > 10,000K
For Towns & Peri
Urban Markets
<75K 75K-150K 150K-300K 300K-500K 500K-1000K >1000K
For Rural Blocks <75K 75K-150K 150K-300K 300K-500K >500K
Advanced – Parameters of Basic version & ….

7. Annual Household Expenditure across 21 Categories (Towns & Peri Urban
market).
Food FMCG
Clothing and
Footwear
Durable goods Misc. goods and services
Basic Food, Pan, Tobacco etc Clothing Furniture / Fixtures Consumer Services Education
Egg, Fish & Meat Personal Care Footwear
Personal Transport
Equipment
Fuel & Light
Gross Rent &
Water Charges
Milk / Milk
Products
Processed Food
Household
Appliances
Conveyance Entertainment
Vegetables/Fruit
s
Other Durable Assets Medical Others
 Socio –Economic Classification (52 Towns), Distribution of Household
across: SEC A, SEC B, SEC C, SEC D&E
Financial Information
 No. of SCB’s (~400 Towns),Credit & Deposit (~200 Towns)
Advanced – Contd ……

8. Psychographic Indices
 Investment Index
 Economy Index
 Infrastructure Index
 Cosmopolitan Index
 Westernised Index
 Experimentation Index
 Health Index
 Education Index
 Gender Inequality Index
 Entertainment & Socio Cultural
Index
 Environment Index
 Crime & Safety Index
 Public Services
Psychographic & Point of Interest Indices (50 Towns)
Point of Interest Index
 Auto Services Index
 Business Index
 Community Services Index
 Educational Institutions
 Entertainment Index
 Financial Institutions
 Travel Destinations
 Shopping Index
 Hospital Index
 Restaurant Index
 Parks/Recreation Index
 Transportation Hubs Index
Advanced – Contd ……

9. Product Component….Product Component….
Packs Coverage
Rural Market Pack Parameter for ~ 5800 Rural Blocks.
Urban Market Pack Parameter for 530 Towns and ~ 7200 Peri-
Urban Markets.
Towns Only Parameter for 530 Towns.
52 Town pack Parameter for 52 Towns.
Complete Package Parameters for All Towns, Peri- Urban
Markets and Rural Blocks.
The product is available in following pack across versions.

10. Unique Query Driven Software...Unique Query Driven Software...
 Query driven software, with system specificQuery driven software, with system specific
installation.installation.
 Ease of Navigation:Ease of Navigation:
Select Geography, Year, Parameter.Select Geography, Year, Parameter.
Extract data, prepare thematic maps byExtract data, prepare thematic maps by
shades, lines and points.shades, lines and points.
 Do basic computation, create customDo basic computation, create custom
variables.variables.

11.  Advance query functionality.Advance query functionality.
 ETL tool to integrate user’sETL tool to integrate user’s
data by location, Lat-Long.data by location, Lat-Long.
 Predefined PDF reports onPredefined PDF reports on
key parameters for eachkey parameters for each
location.location.
 Flexibility to create multipleFlexibility to create multiple
users’ accounts.users’ accounts.
 All data, map, chart can beAll data, map, chart can be
saved.saved.
Unique Query Driven SoftwareUnique Query Driven Software
Contd....Contd....
Available on annual subscription basis with option for multiple installations

12. Other Premium Products....Other Premium Products....
• District GDP of IndiaDistrict GDP of India – District wise break up of economic activity.– District wise break up of economic activity.
• Market Skyline of IndiaMarket Skyline of India – Consumer Market, Demography and– Consumer Market, Demography and
many more for all districts separated for urban and rural areas.many more for all districts separated for urban and rural areas.
• Indian Development LandscapeIndian Development Landscape – Socio Economic Status for all– Socio Economic Status for all
districts.districts.
• Indian Financial ScapeIndian Financial Scape – Financial Sector activity for all districts.– Financial Sector activity for all districts.
• City Skyline of India Neighbourhood SeriesCity Skyline of India Neighbourhood Series – Neighbourhood level– Neighbourhood level
information on consumer market & demography for 15 cities.information on consumer market & demography for 15 cities.
• Urban Consumer SpectrumUrban Consumer Spectrum – 31 consumer segments and their– 31 consumer segments and their
complete profiling for States, Urban areas of 135 districts.complete profiling for States, Urban areas of 135 districts.
• Indian Market Summary –Indian Market Summary – Concise information on economy andConcise information on economy and
market potential at district level.market potential at district level.

13. Some of our Patrons ….Some of our Patrons ….

14. Thank YouThank You
Indicus Analytics Pvt. Ltd.Indicus Analytics Pvt. Ltd.
22ndnd
Floor, Nehru House,Floor, Nehru House,
4 Bahadur Shah Zafar Marg4 Bahadur Shah Zafar Marg
New Delhi- 110002.New Delhi- 110002.
Ph: +91 11 42512400Ph: +91 11 42512400
E-mail: products@indicus.netE-mail: products@indicus.net
www.indicus.netwww.indicus.net