Targeted to IVF Practice who have beautiful websites but usually suffer from lack of understanding of what makes their website a success

1. Plus91 Technologies Pvt. Ltd.
Adding Value to Healthcare
Websites: How not to be a failure

2. So……
• How Many IVF Doctors in the Audience?
• How Many have a website for their practice?
• How Many are happy with their website?

3. Beautiful Failures
• Website looks awesome but…
…..

4. Key Factor 1: Goal
• Always set a Goal or Goals (no more then 3)
• A goal is not a target for site performance but:
– What do want it to showcase / convey
– Whom do you want it to convey to
– How should it benefit this “Whom”
– VS

5. Key Factor 2: Content
• Content is always king
• Your Goal drives your content
• Without Content you rather not have a
website
• So YOU should spend your energy on content
– Let the designer and others do their job
• Key Content for any website:
– Location / Contact / About Us / For you

6. Key Factor 3: Interaction
• Online is about NETworking
• Interaction on your website:
– Adding Fresh content and updates
– Engaging on Social Media and highlighting on your
Website
– Proving ample opportunities to Connect (Forms /
Surveys)

7. IVF Practices – You Need a Website Stat
• Understand that:
– Yours is the most
searched online
– Class of Patients
are Tech. savvy
– Ability for people
to travel for help is
immense
– And Most Vital: Your Service
requires compassion ,explanation
and education to go Hand in Hand

8. Track and Change
• Track your Website Traffic:
– Location
– Landing Pages
– Exit Pages
– Pages with most time spent
– Visitor Flow
– Referring Party
• Use this Information to track your Goal
• Tweak your Content & Site Design to Maximize
what’s working!

13. Get Unstuck Now! Highlights
• Your Specialization needs to be online and
have a site
• Re-assess your Website Goals
• Get your content and content strategy in
shape
• Allow patients to interact
• Track and Change with the Flow!

14. Thanks for Viewing this Presentation
For us to help you further, please
contact us at a.patkar@plus91.in
• Web: http://www.websitesfordoctors.in
• Corporate: http://www.plus91.in
• Twitter: @plus91 @nrip @adityapatu
• Facebook: http://www.facebook.com/plus91.in