1. Way2Franchise.com Featured Franchise Opportunity
Brief Description of our Current Property -Dio’s
The genesis of the name Dio lies in the pronunciation of the word Tardeo, as Tardio by
travelers. Our inspiration has been these bon-vivant travelers, a community of different
races that have enriched south-Mumbai’s culture.
This theme banquet lounge on the 5th floor located in Central Bombay at Tardeo very
close to AC market is a blend of gold, lime green, fusia pink and chocolate brown Colors.
A fusion of stimulating shades; French windows that overlook a beautiful skyline; an
open-air terrace for moonlight theme, all of it merges to create an unforgettable party
ambience.
With a Moroccan Mediterranean theme, the lounge is essentially divided into 3 areas:
• South terrace & Moroccan Congo sitting area with a capacity of around 150 pax
• Enclosed lounge and dance area with a capacity of 175 pax
• North terrace & food service area with a capacity of around 150 pax.
One of the most unique features of the lounge is the availability of both an open terrace
and an enclosed lounge which is a rare feature in Mumbai city. The availability of ample
parking space and valet service further leaves you with no worries as you set out for a
night of fun and pleasure.
Let your guests enjoy a choice of various cuisines from Indian, Continental, Pan Asian,
Mexican, and Oriental & Lebanese. We have live counters that cooks up a delicacy to

2. Way2Franchise.com Featured Franchise Opportunity
each guests' tastes. A sizzling barbeque, tepaniyaki or any dish desired is made right
before your eyes.
Dio is just the ideal setting for...
• Individual Private Parties (Sangeets, Cocktails, Engagements, Tikka Ceremony’s)
• Corporate (Annual Parties, Staff Motivational Parties)
• Product Launch
• Conferences/Seminars/Interviews
• Walk around Fashion Show’s
• Art/Jewellery/Designers Private Exhibitions
• Brunches
• Photo & Modeling Shoots
• Cooking Shows
It's just the right place for corporate conferences too, as the environment stimulates out-
of-the-box ideas. Whatever the kind of event you wish to organize leave it to our event
managers to make it perfect. We even give you a choice of international hosts to add
more buzz to your party.
At Dio's we make parties memorable.
Now we at Dios are proceeding further to convert this fantastic banquet into a Multi
-Facet Venue i.e. A Restro bar [Combination of Lounge, Restaurant & Banqueting]
across the city as well as the Country.
We are very interested to be associated with your organization, and in that
connection please find the suggested 2 unique concepts for your perusal.
Concept Note for a Café Concept
• The main idea is…TO CREATE A UNIQUE CONCEPT OF A FULL
FLEDGED CAFÉ ATTACHED TO GYMS, SPAS & HEALTH CLUBS..
• The plan is to convert the Outdoor/Terrace area next to the Gymnasium /Spa /
Fitness Centre into Cafe combining the concept of a Dietary /Nutritious foods,
having a very REFRESHING ,YUPPY & FUNKY AMBIENCE …
• The whole look would be up market & yuppy to target various segments of
society that come to your gymnasium as well as the local crowd.
• Looking at the concept of people having small refreshment after working
out…..Also looking at creating a Lounge type area for people who like to
spend time relaxing themselves Value adding the concept of Subways, Juices,
Salads etc... I.e. Diet foods & Nutrition foods concept mainly targeting the all
fitness freaks.
• The place would need a Re-Vamp to look like a Café that would attract
foodies as well as a other target audience who are diet conscious too….This
revamp is necessary to be able to create a buzzzzzzz in the market …stating

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that there’s a new conceptual venue in Mumbai, with a different look & a
different concept. So let’s try it out…
• The area would be open for one and all & not only the members of the
Spa/Gymnasium. The area would also be open to anyone who would walk
into the premises. The advantage is that we would generate double revenue by
targeting members as well as non members which would be beneficial to both
of us in terms of revenue generation.
Target Audience/Market
The clients/segments that we would look at targeting are as mentioned below
• Office Goers from the local area & even from other neighboring areas
• Regular Teenagers frequenting Barista /Café Day
• HNI’s
• Corporate Parties…with health/gym as a background for the theme
• Children’s Parties -Terrace Area
• Adult Parties -Terrace Area
• Sunday Brunches -Terrace Area
• Corporate Lunches -Terrace Area
• Social Events in terms of small Kitty Parties, Get-togethers etc… -Terrace
Area
• Special events...Events that will increase overall traffic outside the Gym area
like Holi event, Christmas event, new years, valentine... which would help to
promote as well as market the area.
• Call Centre Employees /Teenagers.
• Home Delivery’s
• Take outs
• Branding/Hoarding
• Corporate Off lunches/Parcels
Cuisine
• Keeping the target audience in mind and location of the venue, the cuisine we
and the entire team at Dios are looking at is Fast Foods like Sandwiches,
Burgers, Juices, Grilled foods etc… This concept is just catching up taking
into consideration that a large amount of people are getting Diet Conscious.
• The menu would be so planned that it would be classy as well as target
oriented.
• Menu would be so planned to serve Salads, Sandwiches, Burgers and Bread
along with Tea/Coffee/Juices… It would comprise of snacky as well as full
fledged meals
Financials:
• The financial budget plan is attached (excel sheet) for your perusal…..

4. Way2Franchise.comIN MUMBAI: Bandra, Andheri, Khar, Vile Parle,
Target Area for Association Featured Franchise Opportunity
Santacruz, Goregaon, Kandivli, Borivali
Target Area for Association OUT OF MUMBAI: in cities like Nashik, Pune,
Concept Note For Resto bar [Combination Goa
Nagpur, Hyderabad, Chennai, Delhi and of Lounge, Restaurant & Banqueting]
Concept Note for a Resto Bar Concept
• The main idea is …TO CREATE A MULTI FACET
VENUE...COMBINING A LOUNGE , RESTAURANT & BANQUETS ,
SERVING WORLD CUISINES, BUT THE RESTAURANT
SPECIALIZING IN GRILLED & BARBEQUED FOODS, THE
LOUNGE SERVICING THE NEED FOR QUENCHING ONES
THIRST AND COMBINED WITH BANQUETS FOR THE PARTY
THROWERS..
• The plan is to convert Imperial Tadka (restaurant on the ground floor & the
terrace on the top floor) into a multi -facet venue combining the concept of a
Lounge bar, a restaurant and a banquet venue to give it a Resto Bar feel.
• The whole look would be classy, up market to target various segments of
society.
• Conversion of the terrace area for cocktails and parties…..Terrace could be
offered for happy hours from 1800hrs-2100hrs as an Open Air Café. Value
adding the concept of B & B i.e. Barbeque and Beers concept mainly targeting
the yuppie youth office goers on their way home
• The place would need a Re-Vamp to look like a European Pub / Café that
would attract foodies as well as other target audience….This revamp is
necessary to be able to create a buzzzzzzz in the market …stating that there’s
a new venue in Mumbai. With a different look & a different cuisine. So let’s
try it out…
Target Audience
The clients/segments that we would look at targeting are as mentioned below
• Office Goers from the local area & even from other neighboring areas
• Regular Party Goers
• HNI’s from the local area & even from other neighboring areas
• Corporate Parties
• Children’s Parties
• Adult Parties
• Wedding Functions like Sangeets, cocktail parties etc...
• Sunday Brunches
• Social Events.

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• Special events...Exhibitions that’s will increase overall traffic flow at the mall,
holi event, Christmas event, new years, valentine...
• Wedding receptions & wedding related events
• Mall Frequenters & Sports bar clientele
• Call Centre Employees /Teenagers.
• Corporate & other Lunches
• Home Delivery’s
• Take outs
• Branding/Hoarding
• Corporate Off lunches/Parcels
• Conferences/seminars
• Kitty/children parties
• Dinner (weekdays)
• Dinner (weekends)
• Lounge & Bar(weekdays)
• Lounge & Bar(weekends)
• ODC
• Parties (terrace/Restro Bar)
• Open Air Café (happy hours during 6 to 9 pm)
• Shoppers
Special events & weddings:
• Our sister concern Event factory would conceptualize and execute special
events for special dedicated days ………Christmas, New years,
Valentines, Holi event, fashion & food event
• Vivaah …another sister concern would work towards diverting traffic
from the enquiries that they receive for functions that can be
accommodated on the terrace as well as at the restaurant. The terrace will
usually take care of receptions, cocktails etc whereas the hard core
partying can be operated from the restaurant /lounge...
Cuisine
• Keeping the target audience in mind and location of the venue, the cuisine we
and the entire team at Dios are looking at is World Barbeque and Grilled
foods…Your kitchen is also well equipped to handle this cuisine…
• This concept is very popular in New York, Manhattan called
“Churrasscharia”.
• The menu essentially would comprise of Barbeque & Grilled foods from
different continents of the world like Lebanese, European, Oriental, Japanese
and Indian Cuisine.
• Menu would be so planned to serve Curries, Salads, Rice and Bread along
with desserts for each of the continents.
Financials:

6. Way2Franchise.com Featured Franchise Opportunity
• The financial budget plan is attached (excel sheet) for your perusal…..
Target Area for Association IN MUMBAI: Bandra, Andheri, Khar, Vile Parle,
Santacruz, Goregaon, Kandivli, Borivali
Target Area for Association OUT OF MUMBAI: in cities like Nashik, Pune,
Nagpur, Hyderabad, Chennai, Delhi and Goa
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