India Business Opportunity assessment. Set up your business in India

1. India Entry 360
MAKE SENSE BUSINESS SOLUTIONS

2. India
Population
1.18 billion,
1 out of 5 people in
world is Indian
States
Language
English Language
29 states and 6
union territories
18 official
languages, 114
languages, 216
mother tongues
and 900 dialects
Over 129 million
English speaking
population

3. India is a developed
country as far as
intellectual capital is
concerned.
India is now a truly
land of opportunity
We came to India for
the costs, stayed for
the quality and are
now investing for
innovation
Dan Scheinman, Cisco System
Inc. as told to Business Week,
August 2005
John Redwood Economic
competitiveness Policy
Group, UK
Jack Welch
General Electric
I have never seen
India so dynamic,
vibrant and full of
business
opportunities
Peter Loescher
President and Chief Executive
Siemens
By 2032, India will
be among the three
largest economies
in the world

4. India Business Opportunities
Require 26.53 million houses during
period of (2007-12)
World's largest (DTH) satellite TV market
with 36.1 million subscribers
We require1.75 million hospital beds by
the end of 2025
Travel & tourism demand is expected to
reach US$ 266.1 billion by 2019.
Have 13% refrigerator penetration as
compared to over 90% in Australia
59.33% of Populations access mobile as
compared to 147.3% of Russia
12 cars per 1000 people as compared to
842 in USA

5. Indian topicalities
India is typical in many ways. One needs to understand and appreciate it.
Right partner
Local Partner (and the right one) is critical especially for small and mid size Indian operations
Two way opportunities
Doing Business
in India
Explore manufacturing in India directly or outsourced for sale in India or to enhance competitiveness
in global markets.
Market potential to be specifically assessed
Assess market potential based on one’s reach and target customer segment. Distribution is a
challenge in India due to lack of quality infrastructure
Costs understanding
One can hire a factory worker for less than US $ 80 for a month and it is not uncommon to pay a
Marketing Manager upwards of US $ 5,000 every month
Indian systems
One may find fluctuating maturity while doing business in India as compared to developed countries

6. India Entry Options
Direct Presence
Partial Presence
Liaison Office
Indirect Presence
Full Presence
Importers
Wholly owned
Agents
Branch Office
Project Presence
Joint Ventures
Licensing

7. Who we
are?
India Entry 360º provides makes sense solutions to foreign
enterprises interested in doing business in India.
One stop India Entry Solutions range from market
assessment to developing entry strategies to setting up
local business including partner search and hiring key
people

8. What
we do?
Market Study
Entry Strategy
Business Plan
Joint Ventures
Entity Set up

9. Market Study
Market
Products
 Do you Know the likely
demand and supply of your
products/service?
 Do you know categories
related
to
your
product/service prevalent
in the Indian market?
 Do you know the market
segments
for
your
products/service in India?
 Do you know the growth
drivers
for
your
products/services?
 Do
you
know
the
challenges in the market
place
for
your
products/services?
 Do you know competitive
products/services available
including their details like
Brand, Price, Features,
brochures
etc.
as
applicable?
Customers &
Competition
Trade &
Distribution
India Entry
Options
 Do you know the customer
segments
for
your
products/services in India?
 Do you know the sales
channels in India for your
Products/Services
in
India?
 Do you know FDI Policy as
relevant
for
your
product/services
 Do
you
know
how
customers would purchase
your products/services in
India?
 Do
you
know
your
competitors in India?
 Do you know relative
competitive strengths and
weaknesses
of
key
players?
 Are you aware with key
trade
practices
like
Margins, Credit terms,
Stock and other key terms
for each of sales channel?
 Do you know the potential
India entry options for your
products/services?

10. Market Entry Strategy
Objectives of India market entry
Right entry strategy
Offerings for Indian market including their range, price, mix
Target customer segments
Target market territory
Defining the Business Model
Marketing & Distribution Model
Legal structure of doing business in India

11. Business Plan
Market Study, Market overview, Competition & Customer profiling
Legal and Financial study including legal structure
Technical feasibility
Direct & Indirect Taxes including import & Exports, tariffs, restrictions, benefits
Labour Laws and its impact on client business
Incase of exit, issues related to Repatriation of capital, Dissolution, Closure of Units/ Offices
Financial plan including project cost, profitability estimates, cash flows and balance sheets
Steps for implementation of India entry strategy

12. Joint Ventures
Partner
Selection
Criteria
 Develop
Partner
selection
criteria and also the short list
criteria
in consultation with
Client
Partner
Search
 To identify and shortlist suitable
Partner for the Client &
presenting the same to the
Client
Negotiations
and
Discussions
 Assist Client in negotiations
and
discussions
with
prospective
Partner
Legal
advice
for
drafting
and
finalization
of
Partner
agreement is not included in
Pristine scope
Agreement
 We assist in finalisation of JV
agreements in consultation with
lawyers meeting the business
objective.

13. Entity Set Up
Defining India entry objectives and milestones jointly
Detailed action plan and timelines to achieve the predetermined goal
Dedicated project manager having requisite experience
Works with pre agreed budget and cost
Less surprises and risks of India Entry
Ideal for small and mid size enterprises
It is not a consulting

14. Some Case Studies
360 India Explorer Study for a leading Chinese compressor manufacturing company
A Leading Chinese refrigerator compressor manufacturing company wanted to set up plant in India
Market Entry services for a Canadian Language School
A Leading Canadian Language training school wanted to enter into Indian market. Pristine has undertaken market study, legal & financial study and corporate social
responsibility study for the client. Also assisted in tie up with local JV Partner and developing financial plan for the Indian Venture.
Market Entry for a leading hotel & kitchen equipment brand
Strategy & planning for leading hotel & kitchen equipment brand for their India entry
Indian Liaison office for European Food processing equipment co
Planning & setting up of a liaison office of a European food processing equipment co
Technology & Licensing tie up with a leading Italian helmet manufacturer
Relationship started with exploring a distribution arrangement for an Indian client was matured successfully into a technology & licensing arrangement. The relationship was
further extended into outsourcing of products by Italian company from the Indian company.
India entry for a global footwear brand
Pristine assisted in India Entry strategy including market study for a global footwear brand
FDI compliances for a US Company
FDI compliances for a large US corporate
Joint Venture with a leading French Switchgear Company
Indian client started with a 26% Joint Venture with the French multinational. Pristine involved in relationship management leading to enhancement of stake to 49% and
formation of two more JVs with the same company in different businesses
Market Study for a Japanese Export Promotion Body
A well known Japanese university wanted to gauge the potentiality of its course offerings for Indian Students. The study was undertaken covering up-market schools and
colleges and the possibility of tie up with leading Indian institutions was explored. It was found that although students liked the offerings of the university but were more
keen to pursue their higher studies in USA & UK than Japan.
Acquisition of a Legal Process Outsourcing (LPO) Co by a US Client
Complete transaction structure from business, legal and taxation perspective was executed by Pristine on turnkey basis

15. Pristine Clients
Spring AG
Khazana
Dubai

16. Our Team
Rajeev Kapoor, is a Chartered Accountant, CEO
Advisor and expert for India entry & Joint
Ventures/Alliances strategies
Sumit Kanu is a consultant with an entrepreneur
mind set with expertise in consumer strategy,
concept formulation and strategy design. He has
over 7+ years of experience across sectors like retail,
education and dotcom
Biraja Misra Engineer with MBA from University of
California has rich experience at top management of
Large, Medium and Small Companies in India and
Overseas including couple of own ventures.
Strategic thinker with execution skills
Kamalesh Mukharjee has diverse experience in
Consulting and Manufacturing, Worked with LNM,
Tata and Price Waterhouse
Piush Jain is a Company secretary with rich
experience of FDI and corporate law compliances
including India entry projects
Shivji Chaurasia having functional expertise in
Market research, and New Venture set-up assistance

17. Testimonials
We were very pleased with Pristine’s work. All the studies and works were done in time and proper form. Even though
we are located in Canada, we had no trouble working with Pristine via email or telephone and distance was not an
obstacle to the timely completion of the reports
Richard Novek, Director of Operations, rnovek@ilsc.ca
We are glad your individual personal attention as service provider to Cargil India Private Ltd. from 1996 have been a
mutually satisfying experience.
V Chakradhar, Legal Counselor India, V_chakradhar@cargill.com
Pristine has provided us necessary advice and consultation, whenever required for the Indian Joint Venture on a
continuing basis since company formation in India.
Daniel Sutter, Managing Director, sutter.d@uudial.ch
Pristine has provided us necessary advice and consultation, whenever required, on our foreign direct investment and
corporate law related matters including the necessary compliances since the company formation in year 1999.
Manav Thadani, Managing Director, mthadani@hvs.com

18. THANK YOU
PRISTINE VENTURES PVT. LTD.
Y 65, GROUND FLOOR, HAUZ KHAS, NEW DELHI 110 016, +91(11) 4165 8651
www.indiaentry360.com