5. Magnitude of the Problem
Portable Electronics:
• Over 12,000 laptops lost at US Airports alone each week - over
640,000 each year.
• Only 1/3 of all lost laptops at airports reclaimed.
• In the US, 329 organizations surveyed had lost 86,000 laptops -
that’s 260 laptops per corporation!
• 68% of healthcare data breaches since 2010 when devices or
files were lost or stolen - 90% of healthcare workers use
personal phones as part of BYOD phenomenon.
• About 45% of hospitals in US had more than 5 incidences of
data breach in 2012.
6. Cost of the Problem- The Billion Dollar Epidemic
M
Monetary:
• Replacement cost of these laptops = $1.8B
• $48B loss to US economy as a result of data breaches - 1/3 of
that or $13.44B due to stolen laptops & portable devices.
• HIPAA fines up to $1.7M for a stolen laptops, hard drives and USB
drives.
• Of 329 Corporations surveyed - total loss $2.1B as a result of lost
laptops or $6.4M per corporation - each stolen laptop costs $60K.
Other Costs:
• Lost Productivity - lost computer, search time & time to
set up new computer
• Liability - in case client data is compromised
• Loss of Customer Satisfaction
• Lost clients in some cases
7. TraknProtect Solution: Tracking Your Assets -
Anywhere Anytime
Real-time alerts
of location
Tags paired
with Phones
Tags w/GPS
GPS Activated
when equipment
out of range of
phone
8. TraknProtect System is easy to set up & use - 2 easy steps:
1. Install
the App
2. Attach Tag to your
item & enter info into
the App
Start Tracking!
9. TraknProtect Provides:
Inventory of all tagged
valuables.
Real time location of all
tagged items
Real time alerts when a tagged
item is left behind or missing.
10. Market Opportunity
51,000
mid-large sized corporations in
the US; 411,000 law firms;
447,000 management
consulting firms; 2,374
accounting firms; 5,723
hospitals
$2800
Lifetime value per
customer over 3 yrs =
revenues in US of $2.6B
revenues at @ $100/mos (5
devices) = potential recurring
revenues of $1.1B/yr.
Monitoring
11. Go to Market Strategy
• Banks:
• LOI from Signature Bank in Chicago
• In conversations with others - Square One Bank.
• Law Firms:
• In conversations with 2 law firms - to obtain Letter of Intent.
• Hospitality:
• Part of IL Innovation Challenge to pitch to Hyatt - have had several
meetings with Hyatt since - in progress.
• Insurance:
• Several meetings with State Farm - next meeting Jan. 22.
• Other Business Assets:
• Fleet Complete to track their client’s assets — already has established
channel partnership relationship to track fleets with TELUS in Canada &
AT&T in the US.
• 3D Robotics - to track their drones.
12. Who else is doing this?
Overview
Details
Limitations
Cost
TraknProtect
Lojack for Laptops -
Absolute Laptop Cop
Software only: GPS
positioning of laptops
allowing for remote deletion
of laptop and theft recovery.
Hardware solution
with BLE + GPS
trackers for laptops.
Software only: GPS locating
of laptops - same as LoJack.
Preventative alerts when
the laptop is out of range of
the phone; Real-time
location of laptop to allow
for recovery.
Uses a combination of
GPS, Wifi &IP Address to
locate stolen/lost laptop.
Uses Skyhook for wifi
positioning.
No software solution
yet - but can be
integrated later or
used in combination
with other software
solutions.
Laptop needs to be turned on
and within wifi range at minimum
to be tracked - and turning off wifi
is simple on any machine.
Same as LoJack
$69 per tag +
$20/month
monitoring.
$55/device licensing fee -
unclear monitoring fee.
Plans range from $30/year to
$60/year.
13. Where we are
BLE Tag & GPS Tag prototypes
development completed; Shift from
B2C to B2B completed; Provisional
Patents filed;
Next Step: Pilot Launch with 12
entities— April 1, 2015; finalize design
of tag; engage off-shore
manufacturing.
Product Launch for all clients -
Fall 2015.
14. Who are we? & Why us?
Arun Sobti
Co-Founder
(former senior executive
@ Motorola, former CEO
@ IP Unity & Advisor to
several start-ups)
arun@sekuretrak.com
Deepak Goel
Advisor
(500 Startups;
PackBack; CEO Karma
Circles)
deepak@sekuretrak.com
Parminder Batra
Co-founder & CEO
(attorney with strong
background in Risk
Management & strong
relationships w/banks &
lawfirms.)
parminder@sekuretrak.com
Rien Heald
CTO
(creating full stack, n-tier
solutions since early 90’s,
experienced with multiple
startups for over 3
decades)
rien@sekuretrak.com
Sunil Gaitonde
Advisor
(1st company sold to Intel;
2nd to Cisco; CEO of 2 GS
Labs & Kpoint)
sunil.gaitonde@kpoint.com
