10. The Problem
Webrooming
Customers will do their research online but ultimately buy products in store
How does a retailer drive
webroomers to their specific store?
$1.7 trillionin US retail sales annually
11. TheSolution
1) E-commerce integration
2) Consumer application
3) Retail alert platform
A system to drive Shopper loyalty during
the webrooming experience in exchange
for the convenience afforded by not
having to look for the item in store and
avoiding standing in the checkout line.
15. GoTo Market
Initial focus on single credit card pilot distribution
Pilots pricing with early retail partners
Consistent UX driving consumer demand
Increased retailer adoption through competitor
pressure