Augmented Reality is here.

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2. Future of Consumer Interactions
Augmented Reality
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3. What is Augmented Reality ?
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4. Augmented Reality
Augmented Reality (AR) is a term for a live direct or an
indirect view of physical, real world environment whose
elements are augmented by a computer generated
sensory input such as sound or graphics.
It is related to a more general concept called mediated
reality, in which a view of reality is modified by a
computer. As a result, the technology functions by
enhancing one’s current perception of reality.
By contrast, virtual reality replaces the real world with
simulated one.
Leads To
Reality + Simulation = Virtual Reality Augmented Reality
Augmentation by a computer
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5. Is Augmented Reality
Ready For Mass Adoption ?
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7. Statistics of Keyword search queries for "Augmented Reality” on Google gives
eloquent testimony about the growing interest for this technology. For two
years the Augmented Reality has become profitable. A lot of AR-advertisement,
navigations, entertainment applications has been developed.
Source: http://computer-vision-talks.com/2011/02/future-of-
the-augmented-reality/
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8. But,
Are We There
Yet?
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9. For Consumers For Marketers
 Ease of Use  Marketing Awareness
Potential
 The Curiosity Quotient
 ROI
 The Fun Quotient
 Provide Utility
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10. Find The Answer
To
But,
Are We There
Yet?
In The Following Slides
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11. Mahindra XUV 500, Auto Expo 2012
https://www.youtube.com/watch?v=lA-k3TsFPj4
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12. Mahindra XUV 500, Auto Expo 2012
https://www.youtube.com/watch?v=lA-k3TsFPj4
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13. Live Augmented Reality by National Geographic
Mall Activation
National Geographic had some fun with one of their newest
PR stunts. By building an augmented reality set-up, with the
help from company Appshaker, visitors at the mall experienced
a shocking surprise; they were able to see animals, both alive
and extinct, come to life before their very eyes. Not only
animals, but also weather systems and even the historic moon
walk. Check out the video below
http://www.youtube.com/watch?v=D0ojxzS1fCw
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14. Live Augmented Reality by National Geographic
National Geographic set up a display screen, in a mall, on which augmented
reality was projected.
Shoppers & by standers could see the screen at get a feel of wild life around
as if living in a virtual world
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15. Some Glimpses
From
The Event:
Live Augmented Reality by National Geographic
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20. Beyond The Hype:
Moving From Simple Gimmicky Experiments
To
Real World Applications
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22. What Next ?
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24. Thursday, 21st June 2012
Thanks for your time.
Kumar Gaurav
+91 95604 52199
Source:
 Inspiration from the presentation of Lynne d Johnson, R/GA
 http://www.youtube.com/watch?v=D0ojxzS1fCw
 https://www.youtube.com/watch?v=lA-k3TsFPj4
 Articles from Prominent Industry Experts.
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