Unicom Big Data Innovation Conference - The return of the narrative
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Which is the primary key which unlocks the value of the Big Data? In a world awash with data, I argue in this presentation that narratives play a crucial role in making sense of the information. I look at the role of narratives in the data-scarce paradigm and look at some familiar consulting narratives. I then examine the implications of such narratives and look at how these narratives would change in the emerging data-ubiquity paradigm
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Unicom Big Data Innovation Conference - The return of the narrative
- 1. www.unicomlearning.com The return of the narratives Venkataraman Ramachandran Consultant â Information, Media & Entertainment Cognizant Business Consulting 25th January 2014 @venkinesis www.venkinesis.in www.venkinesis.in www.bigdatainnovation.org
- 2. Which is the primary key that unlocks the business value of the data? A: Big Data B: Algorithms C: Data Visualization D: Narratives
- 3. Which is the primary key that unlocks the business value of the data? A: Big Data D: Narratives
- 4. Which is the primary key that unlocks the business value of the data? A: Big Data D: Narratives
- 5. âConsulting, a profession grounded in building narratives [and naĂŻve rationalization] â - Image courtesy: Wikipedia
- 6. content is subservient to context
- 7. Narratives 1. Narratives âą Spoken or written account of story âą Homo narrans Takeaway Datagrounded narratives Sideeffects The story of best practices
- 8. Balvinder is married, outspoken and deeply engaged with social issues. Which of the following is more likely? Balvinder is a bank manager OR Balvinder is a bank manager who is an active volunteer at an NGO Image courtesy: Freedigitalphotos.net
- 9. Hero meets the assassin Hero is suffering from <Insert the latest syndrome> Rockstar hero wakes up to his bad dream where his uncle is killed Hero kills the assassin Assassin was the heroâs dadâs best friend Image Courtesy: IMDB, Wikipedia
- 10. Narratives 2.The story of âBest Practicesâ Takeaway Datagrounded narratives Follow âthe best practicesâ based on our tested and proven methodology Whatâs your BIG DATA Strategy?? There is too much data out there. Sideeffects The story of best practices Deliver Roadmap and ensure strategic alignment between business and IT Voila! Welcome to Big Data 2.0
- 11. Narratives 3.Side-effects Takeaway Datagrounded narratives Sideeffects The story of best practices âą Trapped by cultural voeyurism âą Organizations are the same! âą Strategy ends up in tinkering and IT infrastructure tends to âdriftâ* âą Denial of complexity *Source: Claudia Cibora 1997 Scandinavian Journal of Information Systems
- 12. Intermission Image Courtesy: Google Images
- 13. Content is subservient to context
- 14. Narratives 4. The return of the narratives Takeaway Datagrounded narratives Sideeffects The story of best practices
- 15. Turning Numbers into Narrative for an audience of one Data Facts Angles Narrative Structure Source: Narrative Science Website
- 16. Data products ecosystem Vertical search products Eg. Cars.com Reporting & Visualizations Eg. Tableau, Cognos, Palantir, Good Data Value-added data Eg. Experian, Navteq Data Collection, Storage & Transmission Eg. NYSE, Teradata, Hadoop, Market Trends Source: Narrative Science â Larry Adams Presentation at Big Data Week
- 17. Old narrative New narrative What-if realities Reality Reality Meaning Media Narrative Data Algorithm Meaning-n Narrative-n Meaning-1 Media Narrative -1 Data Algorithm
- 18. 4. Takeaway The new story of best practices âą All answers are statistically significant âą Causality doesnât equal correlation âą Appropriate practices are debunked until proven
- 19. 4.When does Big Data make(s) sense? âą Can your business model survive data-scarcity? âą Do you see data-ubiquity as a problem or a predicament? âą Whatâs your meta-narrative??
- 20. In a world full of answers, do you have the right question?? Image courtesy: Freedigitalphotos.net
- 21. www.unicomlearning.com Topic: Thank You Venkataraman Ramachandran venky@venkinesis.in Organized by UNICOM Trainings & Seminars Pvt. Ltd. contact@unicomlearning.com www.bigdatainnovation.org
Hinweis der Redaktion
- This talk comes from my blogger hat, as opposed to my consulting hat, although I will be wearing consulting hat towards the fag end of the presentation.
- âwe create as much information in 48 hoursâfive billion gigabytes worthâas was created âbetween the birth of the world and 2003.âWe are talking about 3Vs â But strangely no one seems to be talking about Value..intentionally capitalized.