How to target your audience just through Twitter data
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Richard Baxter's clever review of targetting Twitter data to build a profile of how to find your market, media and influencers. Richard Baxter from seogadget at IMUK13
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How to target your audience just through Twitter data
- 2. hosted by The fully-certified Hubspot Gold Partner
- 3. Targeting Your Target Audience with Twitter Data Richard Baxter Founder, SEOgadget.com
- 4. The not-very-inbound way to market your site.
- 10. That does not work.
- 13. I want to find out where my target market is
- 14. I want to find out what they are sharing
- 15. I want to know who to contact
- 16. I want my stuff to be a success
- 17. Really targeted outreach Who are you targeting? What are your target audiences sharing? Identify + recruit influencers Be there
- 26. 80 70 60 50 40 30 20 Count of shares 10 0 Data: Websites shared by CTOs based in London on the 10th October 2013
- 29. Those sites are better for SEO, too.
- 30. 80 70 60 50 Twitter Shares 40 Google Search Results 30 20 10 0 Average Domain Authority
- 31. Did you notice we didn’t use Google?
- 32. Here's how to do it.
- 35. Fetch your data.
- 43. #MozCon
- 44. How do I find out what these people are sharing?
- 46. filter:links from:someone OR from:someone else OR from:some other person
- 47. So, you just need to build a search query in twitter.
- 50. Click run!
- 53. Now your analyst can work with the data in Excel.
- 56. Know who to contact.
- 58. #MozCon
- 59. use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api
- 62. The results of my own outreach with this data…
- 69. You want your stuff to be a success.
- 70. Don’t ask your colleagues to share your stuff.
- 71. Recruit the input of an expert and do the outreach first
- 76. Thank you for listening!
- 77. makes no warranties, express, implied or statutory, as to the information in this presentation.
- 78. hosted by The fully-certified Hubspot Gold Partner