Amor Group has grown with inbound marketing. Shaun McDougall tells what worked in inbound marketing at IMUK13. Find out more

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2. © Amor Group, a Lockheed Martin company 2013
International Inbound
These 5 things worked.

3. #1:
Understand the business value of what
you’re doing.
Without that context it’s wasted effort.

4. In 2011 we were so
outbound and our
business strategy
demanded more value
from marketing.
-----------------------------------Value = impact on the
bottom line

5. #2:
With absolute certainty, there’s no
guaranteed method of success.
Except getting to where your customer is.

6. That doesn’t have to mean getting on a plane.

7. #3:
We’re marketing, we don’t pitch.
Wrong. Your assets pitch 24/7 – make sure
they’re doing it right.

8. Take control of your best platform

9. #4:
Lose the heads down, arse up approach.
Prospects want to hear from your experts,
and quickly.

10. Our brand isn’t just a logo &
some colour.
It’s people like Kit, Angela &
Alaistair.
Even in B2B, people matter.

11. #5:
Inbound is not the solution, it’s only part of
it.
Marketing, business development & sales
alignment is critical.

12. Worth it?
• Web traffic up 107%
• Leads up from 60 a year to 100/month
• 125% increase in mobile
• Impact on bottom line measured in £m
• One of UK’s fastest growing international businesses
• Acquired by Lockheed Martin – brand, personality,
approach and platforms all praised

13. @shaunmcdougall
shaun.mcdougall@lmco.com

14. To find out
more about
Inbound
Marketing
please click here
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