Download 7 Valuable Inbound Marketing Lessons from Pokémon GO

1. 7 Inbound Marketing
Lessons from
Pokémon G
Data Driven
Inbound Marketing
Company
An E-book Design by:

2. Table of Contents
What Pokémon GO did and Lesson from each Action
○ Repurposing Old Content
○ Achieving Vogue
○ Create Standalone Experiences
○ Timing is Important
○ Launch Small
○ Social Proof
○ Innovate your Interaction

3. How can you make Best Use of your
Old Successful Content ?
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4. Repurpose Old Content
Like Pokémon G
Pokémon GO wasn’t a brand new game.
It just built on the 20 year old successful
Nintendo Franchise - Pokémon.
Do you have some old content which did
well? Time to resurrect it.

5. What’s your Key to Achieving Vogue ?
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6. FOMO: Fear of Missing
Out.
Pokémon GO is its best example.
Did you know that within two days, it was
installed on 5.16% of all Android devices in the
U.S., let alone the world ?
Don’t you want to give your audience
something that’s a trend-setter ?
A campaign ? An offer maybe ? We can’t wait !

7. What to do to Create Standalone
Experiences ?
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8. Craft Memories with
your Audience.
Pokémon GO didn’t strive for better visuals or
graphics.
They focused on hard-to-forget user
experience of augmented reality.
Whatever you choose, don’t forget to delight all
5 senses of your audience.
Be Frictionless. Catch em’ all !

9. Isn’t Timing Everything ?
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10. Time is a Function of
Demand & Supply.
Do you think people would’ve gone outdoors
had the Pokémon GO been released in blizzard
winters ?
No, right.
Identifying a good time makes the most of the
opportunities it presents.
Do consider it in your next launch.

11. It’s not about the Launch. It’s How you
do it. Agree ?
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12. Launching Small
Generates Excitement.
Only 4 countries were targeted initially for
Pokémon GO launch. Why ?
➢ To test and refine the offer.
➢ Scarcity, called for demand.
Ask yourself. Weren’t you excited to use the
app before it launched in your country ?

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Isn’t Social Proof, the New Marketing ?

14. Social Proof is not an
Option. It’s a Necessity.
Pokémon GO was mentioned over 3.1 million
times in first 6 days of launch, i.e., twice the
rate of Amazon.com’s Prime day.
That says what ? Tap a platform where
psychology of your audience is evident.
And social media is surely a place to interact
and expand your reach.

15. Is there any Trick to Click with your
Audience ?
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16. Resonate with the Taste
of your Audience.
Pokémon GO was an amalgam of nostalgia,
adventure, social play and physical activity.
Reasons enough for everybody to get involved
and talk about it.
Make sure to create an interactive offer that
gives immediate results to end users.

17. Thank You, Folks !
Go Catch em’ all