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Open Access ‐
be seen, be read, be cited, 
have impact!
A Stellenbosch University Perspective
Ina Smith
Open Scholarship Manager
Stellenbosch University
14 May 2014
“Universities and researchers are coming 
under increasing pressure to demonstrate 
the wider impact that their funded research 
has beyond the end of the research project.”
Manchester Univ. eScholar Blog (2012)
Why Open Access?
• Increase research visibility 
• Increase citations
• Increase impact
• Encourage dialogue and collaboration
• Easy access for all
• Continuous review process
• Rapid dissemination
• And many more …
Open Access @ SU
• SUNScholar – all research output
• SUNJournals – online journals
• SUNConferences – online conference proceedings
SUNScholar – Impact – Example 1:
Doctoral Dissertation, Dept. of English (2008) – digitised
Writing black : the South African short story by black writers/Rob 
Gaylard
Printed Copy Issued 1x  (March 2008)
Open Access Copy Downloads  (November 2009 ‐ )
7 June 2012 2 629 
13 May 2014 3 151
SUNScholar – Impact – Example 2:
Research Article, Dept. of Animal Sciences (2013) – hot topic
A high incidence of species substitution and mislabelling detected in 
meat products sold in South Africa/Cawthorn, Donna‐
Maree Steinman, Harris A. Hoffman, Louwrens C. 
Subscription article (Elsevier):
Cawthorn, D‐M., Steinman, H.A., & Hoffman, L.C. 2013. A high incidence of 
species substitution and mislabelling detected in meat products sold in 
South Africa. Food Control, 32(2), 
doi: http://dx.doi.org/10.1016/j.foodcont.2013.01.008.
Open Access Copy Downloads  (27 February 2013 ‐ )
12 November 2013 984
13 May 2014 1 534
SUNScholar – Impact – Example 2 (cont.):
Sparked dialogue (also on social media), investigations, additional reviews of article …..
We want to encourage dialogue and have results scrutinised – along scientific principles.
Doctoral Dissertation, Dept. of Electrical and Electronic Engineering 
(Dec. 2013) – expediting publishing research output because of funder 
requirements
Improving the direction‐dependent gain calibration of reflector 
antenna radio telescopes/ André Young
SUNScholar – Impact – Example 3:
Open Access Copy Downloads  (13 June 2013 ‐ )
October 2013 204
13 May 2014 272
Citations
Receive alerts when 
cited
Article Level MetricsAuthor Level Metrics
1 2
3
5 Nov. 2011 – 30 April 2014 (2 years, 6 months):
13 067 full text items
606 434 visits
2 276 101 page views; 1 564 000 unique page views
208 806 downloads; 171 201 unique downloads
Overall SUNScholar Usage Statistics
SUNJournals – Impact – Examples:
Two highly specialised journals:
South African Journal of Libraries and Information Sciences
Scientia Militaria
Since SAJLIS has gone OA & online …
• Increase in usage & visibility (also international)
• Increase in submission of papers
• Reduced costs – minimal expenses (profit)
• Retrospective issues also to be published online – digitisation process
• Next: Thomson Reuters Impact Factor
SAJLIS Statistics
• Top downloaded article: Personal knowledge management: the foundation of 
organisational knowledge management/P Jain,  Vol 77, No 1 (2011)
1 315 downloads
• 107 articles (2002 (vol. 68) – 2013 (vol. 79))
• 26 887 downloads in total
• 266 users enrolled
Scientia Militaria – top downloaded article
Vol. 20 no. 2 (1990)
Downloads: 4 681
DOI (Usage tracked via Crossref)
Article Metrics
Finding References
Social Media
Scientia Militaria – Finding References
Overall SUNJournals Usage Statistics (2011‐2014)
• Total no. of OA journal titles: 15 active; 5 new in 2014 = 20
• Total no. of articles: 9 006 for 15 titles
• Total no. of downloads: 993 319 for 15 titles
More visibility
• Open Source Software, Setup, Google Scholar Site Map, URL’s, 
Metadata – international standards
• Google Scholar Profile, ORCID ID, ResearcherID
• Promote journal
• Journal Level Metrics
• Promote individual articles
• Article Level Metrics
• Promote individual researchers
• Author Level Metrics
Performance Management
Apply:
• Bibliometrics (citations)
• Altmetrics (social media)
• Downloads
No only one size fits all – use various tools in conjunction e.g.:
• Google Scholar Citations
• Web of Science
• Scopus
• impactstory.org
• Crossref
• Subject discipline tools to measure impact
• Etc.
Academic Integrity
Researchers should take ownership of their academic identity & 
integrity on the web – be pro‐active e.g:
• Create a Google Scholar Profile, ORCID ID
• Set up alerts and know who cites your work and in which context they 
use it
• Assign good quality metadata to OA research so that Google will 
return quality research at the top of the listing
• Conduct Google searches for your own research/name, and see 
where it has been mentioned
• Take action if needed
"New knowledge is built on existing knowledge. If existing knowledge 
is not accessible – or is increasingly privatised – then the whole 
enterprise of creating new knowledge for the benefit of society in 
general and the planet, is hobbled." 
‐ Ralph Pina –
Thank you
Bibliography
Institutional Repositories and measuring research impact. Manchester 
eScholar Blog. http://manchesterescholar.blogspot.com/. 1 June 2012.

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