1. March 2011

2. Parking Ticket Issued Amount
San Francisco 1.8 million $95 million
Chicago 3.5 million $170 million
New York City 9.9 million $540 million
March 2011

3. An App to Avoid Costly Tickets
With Crowdsourcing platform for
Samaritan as a Service
March 2011

4.  Partnering with hyperlocal advertising media -
CityGrid Media and others (nearby parking)
 Fight and/or Pay your ticket service
 SaaS (eg. neighborhood watch)
 New Regime: License plate ID as “the new
phone number” and “people more easily
helping people” in the SaaS social network
March 2011

5.  The Innovation – A Zen Crowdsourced Platform
 Location-based Street sign-classified snapshots
 License plate as communication identifier
 The Platform – Embrace the crowd to connect people
 People helping people on civic rules + car etiquette
 Engagement via social network with an everyday purpose
 The Incentive - Why would *you* use it, right now?
 Lack of initial license plate entries in db: We achieve critical
mass by providing immediate value to the user.
 Get comprehensive Street Rules, not just street cleaning.
March 2011

6.  Foster citizen engagement by tapping
into “the real anomalous crowd”
 Minimize the breaking of civic rules for
public safety.
 Connect people for the public good
March 2011

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March 2011