When researching online, customers expect a great and informative customer experience, assuming that vendors will provide consistent, high-quality information about the products across channels - in several formats (texts, pictures, videos, documents, specifications, assembly sketches, comparisons etc.). Product information is now an essential part of this customer experience.

1. EXCELLENT PRODUCT INFORMATION IS ESSENTIAL
Customers do more online research than ever before, exploring and investigating products they are looking to
purchase. According to Forrester, even though only every tenth transaction is actually made online, more than 50% of
total sales transactions are influenced by online. 71% of all adults in the US who research products online use multiple
sources of product information as help in the purchase consideration process (Forrester report Polishing Up Your
Products — Why PIM Really Matters).
When researching online, customers expect a great and informative customer experience, assuming that vendors will
provide consistent, high-quality information about the products across channels - in several formats (texts, pictures,
videos, documents, specifications, assembly sketches, comparisons etc.). Product information is now an essential part
of this customer experience.
MEET INFORMATION DEMANDS WITH PIM
Managing the product information the customers
are demanding, both online and offline, can be done
efficiently with PIM (Product Information Management).
PIM is a business application that is purpose-built
for managing product information in one place, for
all channels. With PIM, you can meet the customer
demands for rich information in your omni-channel sales
and marketing environment from one single source
– providing consistent information everywhere your
customer wants to meet you.
With PIM, you can move away from having your product
information in various sources, content in many places,
spreadsheet management of products, and a setup
where you have to produce new material on a product for
each channel. PIM also makes the cumbersome process
of introducing new products and making changes to
existing assortments much faster and smoother.
BENEFITS OF PIM
PIM gives you in four steps a structured handling and management of all your product information:
• Supply: Extracting product data from surrounding systems into the PIM system
• Enrich: Creating the sellable product by adding texts, images, videos, sketches etc
• Plan & Release: Creating assortments, campaigns and other product offerings
• Publish: Pushing product information to all channels from one source
B2B and B2C omni-channel marketers benefit from PIM:
• Faster time-to-market for products in all channels, with more output using the same resources
• Full control over product content, media and digital assets, produced in-house or coming from suppliers
• Efficient, streamlined and collaborative process for creating product information
• Consistent and easily searchable high-quality product information in all channels
• Full control over entire product range for all markets and brands, in several languages
With PIM, enterprises can:
• Increase sales, and see fewer product returns
• Reduce costs, and reach ROI quickly
• See more happy, well-informed returning customers
With PIM, enterprises can provide high quality product information in a timely manner. Having a single version on all
products and a robust PIM process in place, organizations will gain full control over the entire product range.
WHY PIM?PRODUCT INFORMATION MANAGEMENT
ABOUT INRIVER inRiver is the market leader for simplifying Product Information Management (PIM) - by putting the power in the hands of
the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use,
radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. 180+ customers
with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.
inRiver was founded in 2007, and is today a well-recognized, rewarded, and rapidly growing company with an extensive partner network. The company
is headquartered in Malmö, Sweden, with offices in Chicago, Amsterdam and Stockholm. www.inriver.com