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Neville Hobson, ABC www.nevillehobson.com Manchester, July 1, 2008  Signs of Encouragement on the Horizon
 
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Consumer promotes brand 4 1 Talk at the consumer 2 Consumer interacts with message 3 Consumer interacts with brand Consumer 2 3 4 1 Conversational One-way Messaging Experiential Two-way Communication
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[object Object],[object Object],[object Object],[object Object],The Chief Communications Officer must now assume a leadership role:
Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0  License. Details:  http://creativecommons.org/licenses/by-nc-sa/3.0/ www.nevillehobson.com

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Neville Hobson

  • 1. Neville Hobson, ABC www.nevillehobson.com Manchester, July 1, 2008 Signs of Encouragement on the Horizon
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  • 25. Consumer promotes brand 4 1 Talk at the consumer 2 Consumer interacts with message 3 Consumer interacts with brand Consumer 2 3 4 1 Conversational One-way Messaging Experiential Two-way Communication
  • 26.
  • 27.  
  • 28.
  • 29. Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Details: http://creativecommons.org/licenses/by-nc-sa/3.0/ www.nevillehobson.com

Hinweis der Redaktion

  1. Copyright 2008 Neville Hobson, ABC. Some rights reserved.