2. WE ARE
Bingo! was launched in March 2007 with a wide range of
exciting packaged salted snacks.
We offer multiple flavor variants of Potato Chips & Finger
Snacks.
We associate ourselves with youth, fun and excitement.
Bored of the regular, run-of-the-mill potato chips?
We fulfil your needs for variety and novelty in snacks.
At present we have 4 sub-brands in our portfolio, each of
which have unique values based on product differentiators.
Bingo!
Bingo!
Bingo! Bingo! Mad Bingo!
Tedhe
Potato Chips Angles Tangles
Medhe
3. POTATO CHIPS “THE CRUNCHIEST POTATO CHIPS”
Bingo! Potato Chips are all about „irresistible combinations‟. They are a
combination of crunchy potato chips along with yummy flavors. These
flavors range from traditional favorites like Salted to innovative ones such
as Red Chilli & Lime Pickle.
What’s new?
Bingo! Pickle Tickle: Some lemons remain lemons, the tastier ones
become lime pickle. But the naughty pickled lemons escape the jar, mix
with crunchy potato chips to tickle your taste buds! A bite of the mouth
watering Bingo! Pickle Tickle Potato Chips with just the right spicy and
sour flavor of pickled lime in crunchy potato chips. It will surely make the
taste buds crave for more! Pickle Tickle is currently being launched in the
Southern parts of India.
4. POTATO CHIPS “THE CRUNCHIEST POTATO CHIPS”
Potato Chips – Variants Product Description
Premium Salted Salted crunchy potato chips
International Cream N Onion Unique combination of cheese, cream
and spring onion on potato Chips
Red Chilli Bijli Potato chips spiced up with red-hot
chillies
Spicy Masala Remix A mix of spicy masalas on potato chips.
Juicy Tomato Ketchup Succulent, ripe tomatoes on crisp and
crunchy potato chips
Pickle Tickle Tongue-tickling combination of achaari
lemons and potato chips
Fiery Red Tomato Potato Chips smeared with dry red
chillies and juicy red tomatoes
Oye Pudina Combination of crunchy potato chips
and sprinkling of fresh Pudina leaves
5. MAD ANGLES “HAR ANGLE SE MMMM….”
One of the biggest successes from the Bingo! portfolio, Bingo! Mad Angles has carved a
niche for itself in the consumers mind and is synonymous with the perfect triangular
snack.
A combination of innovative flavours on a traditional khakra base, Mad Angles is a snack
that is true to taste and perfect flavour delivery as well as shape, making it a snack that’s
truly "har angles se Mmmm…"
What's new?
Bingo! brings you the chaat flavour that you can savour without having to stop by the "gali
ka chaatwala".
Let your fingers dive in to the perfect combination of the taste of fresh pudina, tangy
tamarind, creamy yogurt and of course, the crunchiness of khakra triangles. Available in
packs of Rs.5, Rs. 10 and Rs. 20, the new Bingo! Mad Angles Masti Chaat now adds to
the excitement of Mad Angles range from Bingo!
6. MAD ANGLES “HAR ANGLE SE MMMM….”
Mad Angles Variants Product Description
Mad Angles Tomato Mischief A combination of khakra-like crunchy
triangles with
tangy tomato flavour
Mad Angles Chilli Dhamaka Crunchy triangles with a taste of chillies
Mad Angles Achaari Masti Mouth-watering combination of Mad Angles
and
sweet-sour mango pickle
Mad Angles Masti Chaat A chaat flavor that you can savour without
having to stop by the galli ka chaatwaala.
The perfect combination of fresh pudina,
tangy tamarind, creamy yogurt and of
course, the perfection of khakra triangles.
7. TEDHE MEDHE “A TWIST IN EVERY STICK”
Bingo! Tedhe Medhe is the popular spindle shaped format
from Bingo! that is a delicious blend of handpicked spices with
an aroma that makes one crave for more. The taste of fiery
sparks which masalas leave on ones tongue is an experience
with savouring!
Just like no two things in life are the same, Bingo! Tedhe
Medhe provides a unique experience to the consumer each
time he consumes it from the pack, making him go beyond
stereotypes and celebrating the eccentricities in life!
8. TANGLES
The latest addition to the Bingo! portfolio is Bingo! Tangles in
masala and tomato flavours. Each piece of this innovative
crunchy snack is made out of strands loaded with lip smacking
masala or tantalizing tomato flavours. Once bitten, they break
into many more delicious strands in the mouth.
