Triple Play in the living room. A presentation from the IMTC 2025 event (blog.imtc.org)

1. Shaping the future of the living room with smart terminals and smart networks Manuel Vexler Chief Marketing Officer IMS/NGN April 2010

2. About this presentation Basic Information: Title ： The f uture of the Living Room: Shaping the future with smart terminals and smart networks Audience ： International Multimedia Telecommunications Consortium Virtual Conference Author ： Manuel Vexler, Core Networks, IMS/NGN Date issued: April 5 rd , 2010 Scope: The International Multimedia Telecommunications Consortium (IMTC) is an international community of companies from over 15 countries working together to facilitate the availability of real-time, rich-media communications between people in multiple locations around the world. Rich Media refers to converged communications sessions that incorporate voice data and video. Focus: Position Huawei IMS as a solution to managed multimedia Outline: The presentation covers the evolution of the applications and services for IPTv. It shows the evolution from one screen and one remote control to personalized experience on any screen and any location. The IPTv services are mapped to the IMS network to show the perfect fit.

5. End-to-end advantages in network, software, devices and professional services Ensuring seamless user experiences any time, anywhere, via any device To enrich life through communication Continuous customer-centric innovation Consolidate leadership in All-IP convergence networks Network Application & Software Services Devices Build smart business support environment and an open application platform Offer end-to-end professional services Construct a winning device customization value chain

10. Internet Multimedia changed everything…

12. From Living Room to Social Network Center

15. HD Video Conference: The Office in the Living Room Data card Living Room Multimedia Smart Phone Office

20. Consumers demand impacts the network! Data traffic on AT&T’s mobile network has jumped 4,932% in the past 12 quarters. Much of that is driven by the wildly popular Apple iPhone introduced in the summer of 2008, but it also came from an array of BlackBerry and other smartphone devices. In response AT&T has spend $38 billion on wireless access and backhaul (CTIA Report, Oct 2009)

22. Based on CableLabs & IMSF + extensions Session Based Non-Session Based Web 1.0 P2P VoIP Business IP - VPN Messaging –SMS, MMS Push-to-Video Streaming Video IM Group Chat Video on Demand Online Games IPTV FMC Enterprise Integration E-Commerce Real Time Non-Real Time Push-to-Talk Presence Location-based Voice Web 2.0 Off-line Games Mashup QoS Needed Download music & other content Enterprise IT/email QoS Needed Near Real Time Combination services: Voice/Video/IPTV plus Streaming, Gaming, Messaging

23. IMS Core layered architecture overview EAN-V EAN-P EAN-MSAN UCN Pooling Application Servers H.248/SIP SIP GTP SIP LDAP LDAP Charging Provisioning Diameter UCN: Unified Control Node USC: Unified Subscriber Center EAN: Edge Access Node MGW MRFP SBC IM-MGW SAE-GW GGSN BRAS PDG MSC-S IMS MME PCRF DPI IM SCC MMTel TAS USC Pooling Unified Charging Unified Provisioning Convergent Services Unified Access Control

25. Focus on a single IMS network Tele Core Web Core ngMDN Cloud Computing 2G 3G 4G FTTx xDSL POTS Always on services Core Network Telecom + Internet Managed IT Multimedia Value chain Unified Subscriber Center Single Network Service Provider Content Provider