Overview Deck of Accelir, a global strategy and advisory firm preparing Companies and HR Technology Vendors for the future of work founded by Sarah Brennan @imSoSarah Sarah has spent nearly two decades as a leader in the talent, technology and future of work space - building, innovating and expanding growth in hr technology and service companies. She works closely with investment groups, venture capital and angel investors focused on HR and Talent Technology as well as the Vendors that develop, build and sell technology and services to the marketplace. We Specialize in Working with HR Tech Vendors On: Identify/Solve Growth or Revenue Issues Product Roadmap Gap Analysis, Strategy & Prioritization Sales & Product Marketing Support Training & Education on Market Trends, Competitive Intel, Buyer Habits Listening Sessions & Custom Research on Employees, Customers, Prospects or Lost Sale Advisor to Executive/Leadership team - 3rd party sounding board Post Investment Course Correction Pre-Investment/partner reviews of prospective targets Our HRTech vendor experience includes global full suite, point solutions and pre-funding startups in all HCM categories and market segments (SMB to Enterprise). Schedule time to talk about how we can help you https://calendly.com/sarahbrennan Looking for a speaker? I’ve been named a leader/influencer in HR Technology, Talent Acquisition and Human Resources by more than 50 publications including Huffington Post, Fast Company, Glassdoor and HR Executive Magazine over the last decade; featured in national media such as Washington Post, NBC News; and have presented at conferences, user groups and SKO meetings all over the world.

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Advisory | Strategy | Education
Improving Experiences Impacting
People, Business and the Future of Work.

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Our Clients
More than 100 HCM
Vendors & Investors
from North & South
America, Europe,
Middle East & South
Pacific
Range from pre-
funding concept
stage to global
enterprise players
looking for growth or
new market entry.
Growth, Advisory &
Product Strategy
work with SaaS
Technology, Service
Providers & Investors
in HR Technology
Market Education &
Thought Leadership
via Reports, Client
Facing Events and
Internal Training
Industry Experience
Talent Acquisition - Sourcing, CRM, Assessments,Employment Branding, ATS/TAS, On-boarding, Video Engagement
Talent Management - Retention, Employee Engagement, Employee Feedback, Rewards/Recognition, Talent Mobility
Misc - Overlay Technology, Events/Conferences, Data Analytics, AI in HR, CSuite Technology, B2B, Skills Gap/Learning, Integrated Suite Solutions

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Any company that has the
opportunity to work with Sarah
should do so.
CEO, B2B Software

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Ongoing analyst
advice, feedback and
insights based on
what you need in a
fast moving industry.
Identify, overcome or
avoid growth and
adoption issues related
to go to market, sales or
product strategies
Help educate the
market via research,
reports and content
focused on talent
technology.
We work with a limited number of clients each year and most choose to engage our annual advisory -
working with us on a longer term, holistic approach- as a strategic partner and advisor to the
leadership, product, and/or sales team as well as on events and thought leadership.
Advisory Strategy Research Events
Our Solutions
Speak at customer facing
events as well as internal
training/coaching with
sales, marketing or
leadership teams.

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We would have gone to market and
been crushed by things we didn’t
even know, we didn’t know.
CEO, Talent Analytics Solution

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Advisory
Understanding how talent, technology and business all interact in
today’s market can be overwhelming for business leaders and
human resource teams - but even more complex for the
technology and service providers that support and sell to
them - or VC’s investing in them.
Our advisory clients engage with us during regularly scheduled
meetings where we share updates, trends and intelligence on the
HCM marketplace - as well as have dedicated time for honest
feedback on areas such as product roadmap, positioning, product
marketing, sales and engagement concerns, partnerships or event
strategy. Some even use the time for executive or sales team
coaching. The time is yours to focus on what you need at that
point.
With a modern approach to a traditional analyst firm and
partnerships with many of the independent analysts and experts in
the market – our holistic approach to talent means we are
looking at and analyzing research and metrics coming out of
many different analyst firms as well as consumer, marketing and
technology research.
Market Insights & Trends
Cross-Functional Advisory Access
Strategic Partnerships
Unbiased 3rd Party Sounding
Board
Pre-Investment/partner reviews of
prospective targets.

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Sarah’s detailed analysis provided
the strategic direction needed for
future partnerships.
Alliances Leader, Enterprise HR Technology Provider

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Growth Strategy
Companies of all sizes struggle with getting to the next level – it
doesn’t matter if you are a small company needing a full turnaround
or global company with a billion in revenue, identifying and solving
growth challenges related to a single product line – growth is vital to
all future looking organizations.
Our strategy projects are designed to identify and solve the issue not
the symptom.
Sample Projects:
• Growth Assessments - Holistic Review of Positioning, Market Gap
& Competitive Landscape to Identify Stumbling Blocks
• Buyer/Client Experience Analysis
• Revenue Identification
• Sales & Demo Coaching
• Positioning & Market Perception Analysis
• Listening Sessions & Product Insights from Employees,
Customers, Prospects & Lost Sales
• Partnership, Acquisition & Investment Support (Buy vs Build vs
Ignore)
• Post Investment Course Correction and Market Strategy
RESULTS:
A talent technology was struggling
to move leads past first demo.
Quality leads were coming in, but
were quickly lost. Our buyer
experience and sales insights
analysis found simple fixes that
weren’t costly investments.
Within 90 days they saw a 67%
increase in getting past the first
demo objections.

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Product Strategy
The consumerized, intelligent talent product is here.
We work with companies to influence and design product and
roadmap strategies that impact growth, sales, adoption and
customer satisfaction.
It is about being disruptive and innovative, but also solving for
issues buyers need - building products for people, not users.
Our product engagements range from onsite brainstorming and
strategy sessions to ongoing advisory partnerships and we have a
product specialty in companies looking to enter the Talent
Management, Recruiting or Engagement space, but work with all
Talent Focused products.
Sample Projects:
• Product Market Gap Analysis
• Roadmap Prioritization & Development
• Design Sprint SME
• Client or Prospect Validation
• UI/UX Feedback Sessions During Build Cycles
• Market Education
RESULTS:
Partnered with investment group,
company executives and product
team to redesign their product
approach and positioning in
market after their initial go to
market had mixed feedback and
low industry acceptance.
The rebuilt product secured
more sales in 45 days than they
had since initial launch & was
acquired within 36 months.

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When needing to know deeper
knowledge of market trends &
viewpoints, Sarah is top of my list.
Director Product Management, Global Enterprise HR Technology

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Research & Reports
At Accelir, we are focused on simplifying the concepts, trends and
technologies impacting candidate, employee or client experiences
and helping prepare for the future of work.
Our topics and report styles are market-driven based on
conversations with vendors, practitioners, business leaders and
consumer trends. Our research utilizes primary and non-industry
secondary connecting it to the future of work and global trends.
We offer content as:
Market Insights (2-3 page overviews)
Whitepapers/Ebooks
Market Overview Reports (5-10 pages)
Product Market Landscapes
Custom research for internal or external use buyer market,
existing clients, candidates or other groups available.
2019 Pending Topics:
New Rules Series:
• New Rules of Talent Acquisition
• New Rules of Interview Management
• New Rules of Talent Management
• New Rules of Engagement
• New Rules of Learning
• New Rules of Talent Mobility
• New Rules of Analytics & Insights
Market Landscapes
Other Pending Topics:
• Technology impacting Bias & Equity
• Wellness and Mindfulness at Work
• HR Case Management
• Digital Adoption

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Sarah’s voice is sought after because
she provides both strategic & tactical
advice that can be applied in the
field.
VP Strategy, Global Enterprise Software

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Speaking & Events
As an advocate for improving the impact of technology on people,
business and the future of work, Sarah has shared her research,
strategies and industry insights at events around the world for more
than a decade. The most commonly requested topics are around
recruiting and engaging talent, future of work and technology trends
impacting business.
She has been named a top global influencer in HR Technology, Talent
Acquisition and Human Resources by more than 50 publications
including Fast Company, Huffington Post, Aberdeen, Glassdoor and HR
Executive Magazine. Sarah Brennan has been featured on national
media such as Huffington Post, Fast Company, NBC News; spoken at
conferences globally; and keynoted nonprofit events focused on
overcoming obstacles, grief and adaptability,
Prior Speaking & Training
• Vendor User Conferences, Regional Events & Webinars -
Cornerstone, Ultimate, ADP, Dice, Achievers, Hirevue, HCI, ERE,
TLNT, Jibe, WePow, SAP/SuccessFactors, ICIMS & More
• Vendor Internal Events - SKO, QBR, Investor Training, Executive
Leadership Days, Team Events
• 300+ National & Global Conferences - Emcee, Keynote, Panel
Moderation & Breakout - HR Technology Conference, HR World Expo,
SXSW, HCI, Mashable, SHRM, Unleash, iRecruit, ERE, TalentNet,
Recruitfest, TRU, DisruptHR, HR Tech Summit - Canada, HCI, ERE,
TLNT & more
Online Reach:
Speaking: 4.5/5 Average Rating
Twitter: 22k Organic Followers
Linkedin: Top 1% Connections
SlideShare: Top 10% Views Globally
2018 Acknowledgments
• 40 Top Global Influencers in HR Technology
• 51 Influencers in HR
• Top Women Influencing HR Technology
• 15 Most Inspiring people in HR Technology
• 7 Must Follow HRTech Twitter Accounts

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She is a catalyst.
If you want to stay put & maintain the
status quo, don’t hire Sarah.
VP Sales, Talent Acquisition Solution

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Industry Experience
Talent Acquisition - Sourcing, CRM, Assessments,Employment Branding, ATS/TAS, On-boarding, Video Engagement
Talent Management - Retention, Employee Engagement, Employee Feedback, Rewards/Recognition, Talent Mobility
Misc - Overlay Technology, Data Analytics, AI in HR, CSuite Technology, B2B, Skills Gap/Learning, Integrated Suite Solutions, B2C, Government, NonProfit,
Where Can We Partner with You?
sarah@accelir.com
Ongoing analyst
advice, feedback and
insights based on
what you need in a
fast moving industry.
Identify, overcome or
avoid growth and
adoption issues related
to go to market, sales or
product strategies
Help educate the
market via research,
reports and content
focused on talent
technology.
Advisory Strategy Research Events
Speak at customer facing
events as well as internal
training/coaching with
sales, marketing or
leadership teams.

16. www.accelir.com
Sarah Brennan
Founder, Chief Advisor
sarah@accelir.com
262.705.5926
Sarah Brennan is Founder, Chief Advisor of Accelir, an advisory firm improving the impact of technology on
people, business and the future of work by partnering with the companies that build it and educating the
companies that use it. Sarah is a sought after consultant, global speaker and trainer focused on hiring,
engagement and the future of work.
She has been named a top global influencer in HR Technology, Talent Acquisition and Human Resources by
more than 50 publications including Huffington Post, Fast Company, Glassdoor and HR Executive Magazine
over the last decade.
Sarah is also the Managing Partner of the Upcoming HRTechNow site, founder of HRTechblog, and co-
founder of WomenofHR blog and serves on the board of various non-profit and saas technologies. She
previously has been Chief Strategy Officer for an ATS solution, a Bersin Analyst and on the Thought
Leadership & Advisory team at global HCM product.
2018 Acknowledgments
• 40 Top Global Influencers in HR Technology
• 51 Influencers in HR
• Top Women Influencing HR Technology
• 15 Most Inspiring people in HR Technology
• 7 Must Follow HRTech Twitter Accounts