This presentation discusses diffusion of innovations theory, including the diffusion and adoption processes. It outlines the key elements of diffusion: the innovation itself, channels of communication, the social system, and time. The innovation is defined from different perspectives such as firm-oriented, product-oriented, market-oriented, and consumer-oriented. Continuous, dynamically continuous, and discontinuous types of innovation are also discussed from a product-oriented definition.
![APresentationBySM Sadullah AhmedOnDIFFUSION OF INNOVATIONS ,[object Object]](https://image.slidesharecdn.com/a-101005132600-phpapp01/85/Diffusion-Process-1-320.jpg)
![The Adoption Process,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)