The document discusses how printing is still a large and growing industry despite claims that it is outdated or replaced by digital formats. It notes that printing is at the forefront of the digital revolution, with computers controlling all modern printing processes. The UK printing industry generates over £14 billion annually and employs over 140,000 people. While the internet has changed the industry, it has also enabled printers by allowing for digital design and ordering processes. The document also addresses the environmental impact of printing and argues that it can be sustainable.

1. PRINT IS DEAD?
BUT IT’S STILL HERE…..
Impression IT, digital printers for the digital world. www.impressionit.co.uk – info@impressionit.co.uk - +44 (0) 1424 852116

2. BUT PRINTING IS OLD FASHIONED?
• PRINT PRODUCTION IS VERY MUCH AT THE FOREFRONT OF THE ‘DIGITAL’
REVOLUTION!

3. BUT PRINTING IS OLD FASHIONED?
• PRINT PRODUCTION IS VERY MUCH AT THE FOREFRONT OF THE ‘DIGITAL’
REVOLUTION!
• VISIT A SUCCESSFUL MODERN PRINTERS, EVERYWHERE YOU WILL SEE
COMPUTERS CONTROLLING EVERYTHING – THE WHOLE PROCESS.

4. BUT PRINTING IS OLD FASHIONED?
• PRINT PRODUCTION IS VERY MUCH AT THE FOREFRONT OF THE ‘DIGITAL’
REVOLUTION!
• VISIT A SUCCESSFUL MODERN PRINTERS, EVERYWHERE YOU WILL SEE
COMPUTERS CONTROLLING EVERYTHING – THE WHOLE PROCESS.
• DO A SEARCH FOR PRINTERS, YOU’LL FIND HUNDREDS OF THEM. ALL
CONNECTED TO THE INTERNET, USING IT FOR MARKETING, SALES,
PRODUCTION. PRINTERS, WE’RE QUITE A TECH SAVVY LOT!

5. THERE’S NO MONEY IN PRINT?
• UK OUTPUT IS OVER £14 BILLION A YEAR!

6. THERE’S NO MONEY IN PRINT?
• UK OUTPUT IS OVER £14 BILLION A YEAR!
• THE UK IS THE FIFTH LARGEST PRODUCER IN THE WORLD.

7. THERE’S NO MONEY IN PRINT?
• UK OUTPUT IS OVER £14 BILLION A YEAR!
• THE UK IS THE FIFTH LARGEST PRODUCER IN THE WORLD.
• OVER 140,000 PEOPLE ARE EMPLOYED IN THE UK PRINTING INDUSTRY.

8. THE INTERNET IS KILLING PRINTING?
• THERE’S NOT DOUBT THE DIGITAL REVOLUTION AND THE INTERNET HAVE BEEN
A GAME CHANGER FOR THE PRINTING INDUSTRY, BUT THAT’S BEEN THE CASE
FOR MOST INDUSTRIES. JUST ASK A TAXI DRIVER OR A HOTELIER OR A
RETAILER….

9. THE INTERNET IS KILLING PRINTING?
• THERE’S NOT DOUBT THE DIGITAL REVOLUTION AND THE INTERNET HAVE BEEN
A GAME CHANGER FOR THE PRINTING INDUSTRY, BUT THAT’S BEEN THE CASE
FOR MOST INDUSTRIES. JUST ASK A TAXI DRIVER OR A HOTELIER OR A
RETAILER….
• THE CONNECTIVITY OF THE DIGITAL WORLD HAS BEEN AN ENABLER FOR THE
MODERN PRINTER.

10. THE INTERNET IS KILLING PRINTING?
• THERE’S NOT DOUBT THE DIGITAL REVOLUTION AND THE INTERNET HAVE BEEN
A GAME CHANGER FOR THE PRINTING INDUSTRY, BUT THAT’S BEEN THE CASE
FOR MOST INDUSTRIES. JUST ASK A TAXI DRIVER OR A HOTELIER OR A
RETAILER….
• THE CONNECTIVITY OF THE DIGITAL WORLD HAS BEEN AN ENABLER FOR THE
MODERN PRINTER.
• IT’S NO LONGER A FACE TO FACE BUSINESS, I HAVEN’T MET OVER HALF OF OUR
CUSTOMERS!

11. THE INTERNET IS KILLING PRINTING?
• THERE’S NOT DOUBT THE DIGITAL REVOLUTION AND THE INTERNET HAVE BEEN
A GAME CHANGER FOR THE PRINTING INDUSTRY, BUT THAT’S BEEN THE CASE
FOR MOST INDUSTRIES. JUST ASK A TAXI DRIVER OR A HOTELIER OR A
RETAILER….
• THE CONNECTIVITY OF THE DIGITAL WORLD HAS BEEN AN ENABLER FOR THE
MODERN PRINTER.
• IT’S NO LONGER A FACE TO FACE BUSINESS, I HAVEN’T MET OVER HALF OF OUR
CUSTOMERS!
• DESIGNS, ARTWORK, ORDERS ARE ALL CREATED DIGITALLY AND SENT
ELECTRONICALLY, PROOFS ARE SENT BACK THE SAME WAY, SAVING HUGE
AMOUNTS OF TIME AND THEREFORE MONEY.

12. PRINTING’S NOT VERY GREEN?
• THE MAJORITY OF PAPER PRODUCED IN EUROPE IS FROM SUSTAINABLE SOURCES.

13. PRINTING’S NOT VERY GREEN?
• THE MAJORITY OF PAPER PRODUCED IN EUROPE IS FROM SUSTAINABLE SOURCES.
• THESE ARE VERIFIED AND ACCREDITED BY THE FORESTRY STEWARDSHIP
COUNCIL (FSC) OR PROGRAMME FOR THE ENDORSEMENT OF FOREST
CERTIFICATION (PEFC).

14. PRINTING’S NOT VERY GREEN?
• THE MAJORITY OF PAPER PRODUCED IN EUROPE IS FROM SUSTAINABLE SOURCES.
• THESE ARE VERIFIED AND ACCREDITED BY THE FORESTRY STEWARDSHIP
COUNCIL (FSC) OR PROGRAMME FOR THE ENDORSEMENT OF FOREST
CERTIFICATION (PEFC).
• OUR PRINTING EQUIPMENT IS SUPPLIED BY CANON, A COMPANY WITH A ROBUST
ENVIRONMENTAL POLICY.

15. PRINTING’S NOT VERY GREEN?
• THE MAJORITY OF PAPER PRODUCED IN EUROPE IS FROM SUSTAINABLE SOURCES.
• THESE ARE VERIFIED AND ACCREDITED BY THE FORESTRY STEWARDSHIP
COUNCIL (FSC) OR PROGRAMME FOR THE ENDORSEMENT OF FOREST
CERTIFICATION (PEFC).
• OUR PRINTING EQUIPMENT IS SUPPLIED BY CANON, A COMPANY WITH A ROBUST
ENVIRONMENTAL POLICY.
• WE RECYCLE ALL OUR WASTE PAPER AND THE MAJORITY OF THE BOOKS WE
PRINT ARE NOW PERFECT BOUND – THERE IS NO PLASTIC OR METAL TO BE
SEPARATED BEFORE RECYCLING.

16. PEOPLE PREFER E-BOOKS?
• A LOT OF THIS IS OF COURSE PERSONAL PREFERENCE, UNDOUBTEDLY EBOOKS
ARE CONVENIENT AND ARE NOT GOING AWAY.

17. PEOPLE PREFER E-BOOKS?
• A LOT OF THIS IS OF COURSE PERSONAL PREFERENCE, UNDOUBTEDLY EBOOKS
ARE CONVENIENT AND ARE NOT GOING AWAY.
• ACCORDING TO THE INTERNATIONAL BUSINESS TIMES THE SALES OF
PAPERBACK BOOKS GREW BY 8.8% IN THE FIRST 6 MONTHS OF 2016 COMPARED
TO 2015. SALES OF EBOOKS FELL 20% IN THE SAME PERIOD.

18. PEOPLE PREFER E-BOOKS?
• A LOT OF THIS IS OF COURSE PERSONAL PREFERENCE, UNDOUBTEDLY E-BOOKS
ARE CONVENIENT AND ARE NOT GOING AWAY.
• ACCORDING TO THE INTERNATIONAL BUSINESS TIMES THE SALES OF
PAPERBACK BOOKS GREW BY 8.8% IN THE FIRST 6 MONTHS OF 2016 COMPARED
TO 2015. SALES OF E-BOOKS FELL 20% IN THE SAME PERIOD.
• STUDIES HAVE SHOWN THAT MORE INFORMATION IS RETAINED FROM READING
PRINTED BOOKS COMPARED TO E-BOOKS.

19. PRINT IS VERY MUCH ALIVE!
• CHOOSE A PROGRESSIVE PRINTER LIKE IMPRESSION IT TO GET THE BEST FROM
YOUR PRINT.

20. PRINT IS VERY MUCH ALIVE!
• CHOOSE A PROGRESSIVE PRINTER LIKE IMPRESSION IT TO GET THE BEST FROM
YOUR PRINT.
• WE PRODUCE ALMOST EVERYTHING UNDER ONE ROOF ALLOWING US TO MEET
OUR CLIENTS CRITICAL DEADLINES.

21. PRINT IS VERY MUCH ALIVE!
• CHOOSE A PROGRESSIVE PRINTER LIKE IMPRESSION IT TO GET THE BEST FROM
YOUR PRINT.
• WE PRODUCE ALMOST EVERYTHING UNDER ONE ROOF ALLOWING US TO MEET
OUR CLIENTS CRITICAL DEADLINES.
• IF YOU’RE A TRAINING OR CONFERENCE COMPANY IN PARTICULAR, CONSIDER
US FOR YOUR NEXT PROJECT, WE’RE EXPERTS IN SUPPLYING YOUR MARKET.

22. THANKYOU!
• SOURCES;
• BRITISHPRINT.COM
• EXPLANATION OF FSC & PEFC
• CANON ENVIRONMENTAL POLICY
• 10 REASONS PRINTED BOOKS ARE BETTER THAN EBOOKS
• INTERNATIONAL BUSINESS TIMES
• INFORMATION RETENTION STUDY
Impression IT, digital printers for the digital world. www.impressionit.co.uk – info@impressionit.co.uk - +44 (0) 1424 852116

23. IMPRESSION IT
DIGITAL PRINTERS FOR THE DIGITAL WORLD
Impression IT, digital printers for the digital world. www.impressionit.co.uk – info@impressionit.co.uk - +44 (0) 1424 852116