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Search Engine Optimization
          (SEO)
  Off-page Optimization


    Search Engine Optimization, Content Developed by Arijit Mondal

                 Copyright ©2012 Impressico.com
What is off-page SEO?

 Off page SEO is doing things off site
to improve your sites search engine
rankings. More links will generally
lead to better search engine
rankings.


             Copyright ©2012 Impressico.com
Off Page Optimization
-Submission to Search Engines
-Google Places for Business
-Directory Submission
-Social Bookmarking
-Blogging
-Blog Comments
-Article Submission
- Classifieds Submission
-Forum Posting
-Press Releases
-Video Promotions
-Link Building
-Social Media
                 Copyright ©2012 Impressico.com
Copyright ©2012 Impressico.com
Submission to Search Engines
 Submit your website to the most popular search
  engines like :
• Google
• Yahoo
• MSN
• Altavista
• Alexa
• Alltheweb
• Lycos
   etc.
                  Copyright ©2012 Impressico.com
Google Places for Business
Google Places Business Listing is a crucial starting point to any
 Local Search Engine. Google Places is integrated Google
 Maps, Google Web searches and other Google products.




                        Copyright ©2012 Impressico.com
Directory Submission
Submit your websites to the topmost quality
  directories like:
• DMOZ
• Yahoo Directory
• ZoomInfo
• One Mission
• Pegasus
   etc.
**Many web directories may offer paid listings but
  don't go for it.
                  Copyright ©2012 Impressico.com
Social Bookmarking
Do social bookmarking in popular bookmarking
  sites like:
• Digg
• Delicious
• StumbleUpon
• Jumptag
  etc.

                Copyright ©2012 Impressico.com
Blogging
• Write a blog of your own for your website and
  include lots of unique content.

• Write in other service-related blogs which
  allow guest blogging and allow links to your
  website or service page.



                  Copyright ©2012 Impressico.com
Blog Comments
You can also promote your blog/website by
  posting comments in other service-related
  blogs which allow links in the comments
  section.
• Identify your service related blogs.
• Post comments in comment section.
• Leave links to your website or service page.


                  Copyright ©2012 Impressico.com
Article Submission
Write articles of related to your service or product
  and submit them to popular article sites like :
• Ezinearticles.com
• Articlesbase.com
• Buzzle.com
• Goarticles.com
  etc.
**This will help you to attain some quality links for
  your website and some referral traffic.

                    Copyright ©2012 Impressico.com
Classifieds Submission
Do some Classifieds Submissions to advertise your
  products for free.
• Craigslist.org
• Quikr.com
• ClickIndia.com
• OLX.com
• Locanto.in
• Adoos.in
  etc.
                  Copyright ©2012 Impressico.com
Forum Posting
• Create a forum/online discussion board of
  your own and start a discussion or share
  topics with your friends.
• You can also post/reply to a thread that allow
  links in your signature which can be crawled
  by the search.



                  Copyright ©2012 Impressico.com
Press Releases
If you are a business/service provider then go for PR
   submission in popular PR websites like:
• 1888pressrelease,
• Open PR
• Prlog.org
• 24-7pressrelease.com
   etc.

**This will help you to publish your site in Google
  News.
                   Copyright ©2012 Impressico.com
Video Promotions
You can publish/share your product videos,
  expert opinions, and reviews of your product
  and make them public like:
• Youtube.com
• Dailymotion.com.
• Metacafe.com
  etc.


                 Copyright ©2012 Impressico.com
Link Building
-Exchange links with service-related websites
   (this is commonly termed as Thematic Link
   Exchange).
-Link to internal pages within your site wherever
   necessary. This increases your internal link
   popularity.



                  Copyright ©2012 Impressico.com
Suggestion
• Always keep in mind that you have to be very
  careful while implementing these off-page
  strategies. You should not spam or overdo it.
  Whatever you do, just plan and execute.
• Beware of Black-Hats while doing link building.




                  Copyright ©2012 Impressico.com
Social Media
• Social media is more than just blogging and link
  building. It is critical from a content marketing
  and content marketing standpoint like:
• Facebook
• Twitter
• Linkedin
• Pinterest
   etc.

                   Copyright ©2012 Impressico.com
Copyright ©2012 Impressico.com
SEO Resources
searchengineland.com
seomoz.org/blog
searchenginejournal.com




           Copyright ©2012 Impressico.com
Thanks
  Copyright ©2012 Impressico.com

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Offpage SEO Training

  • 1. Search Engine Optimization (SEO) Off-page Optimization Search Engine Optimization, Content Developed by Arijit Mondal Copyright ©2012 Impressico.com
  • 2. What is off-page SEO? Off page SEO is doing things off site to improve your sites search engine rankings. More links will generally lead to better search engine rankings. Copyright ©2012 Impressico.com
  • 3. Off Page Optimization -Submission to Search Engines -Google Places for Business -Directory Submission -Social Bookmarking -Blogging -Blog Comments -Article Submission - Classifieds Submission -Forum Posting -Press Releases -Video Promotions -Link Building -Social Media Copyright ©2012 Impressico.com
  • 5. Submission to Search Engines Submit your website to the most popular search engines like : • Google • Yahoo • MSN • Altavista • Alexa • Alltheweb • Lycos etc. Copyright ©2012 Impressico.com
  • 6. Google Places for Business Google Places Business Listing is a crucial starting point to any Local Search Engine. Google Places is integrated Google Maps, Google Web searches and other Google products. Copyright ©2012 Impressico.com
  • 7. Directory Submission Submit your websites to the topmost quality directories like: • DMOZ • Yahoo Directory • ZoomInfo • One Mission • Pegasus etc. **Many web directories may offer paid listings but don't go for it. Copyright ©2012 Impressico.com
  • 8. Social Bookmarking Do social bookmarking in popular bookmarking sites like: • Digg • Delicious • StumbleUpon • Jumptag etc. Copyright ©2012 Impressico.com
  • 9. Blogging • Write a blog of your own for your website and include lots of unique content. • Write in other service-related blogs which allow guest blogging and allow links to your website or service page. Copyright ©2012 Impressico.com
  • 10. Blog Comments You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section. • Identify your service related blogs. • Post comments in comment section. • Leave links to your website or service page. Copyright ©2012 Impressico.com
  • 11. Article Submission Write articles of related to your service or product and submit them to popular article sites like : • Ezinearticles.com • Articlesbase.com • Buzzle.com • Goarticles.com etc. **This will help you to attain some quality links for your website and some referral traffic. Copyright ©2012 Impressico.com
  • 12. Classifieds Submission Do some Classifieds Submissions to advertise your products for free. • Craigslist.org • Quikr.com • ClickIndia.com • OLX.com • Locanto.in • Adoos.in etc. Copyright ©2012 Impressico.com
  • 13. Forum Posting • Create a forum/online discussion board of your own and start a discussion or share topics with your friends. • You can also post/reply to a thread that allow links in your signature which can be crawled by the search. Copyright ©2012 Impressico.com
  • 14. Press Releases If you are a business/service provider then go for PR submission in popular PR websites like: • 1888pressrelease, • Open PR • Prlog.org • 24-7pressrelease.com etc. **This will help you to publish your site in Google News. Copyright ©2012 Impressico.com
  • 15. Video Promotions You can publish/share your product videos, expert opinions, and reviews of your product and make them public like: • Youtube.com • Dailymotion.com. • Metacafe.com etc. Copyright ©2012 Impressico.com
  • 16. Link Building -Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange). -Link to internal pages within your site wherever necessary. This increases your internal link popularity. Copyright ©2012 Impressico.com
  • 17. Suggestion • Always keep in mind that you have to be very careful while implementing these off-page strategies. You should not spam or overdo it. Whatever you do, just plan and execute. • Beware of Black-Hats while doing link building. Copyright ©2012 Impressico.com
  • 18. Social Media • Social media is more than just blogging and link building. It is critical from a content marketing and content marketing standpoint like: • Facebook • Twitter • Linkedin • Pinterest etc. Copyright ©2012 Impressico.com
  • 21. Thanks Copyright ©2012 Impressico.com