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Defining marketing for the 21st century
1.
Defining Marketing For
the 21 st Century Timothy Joseph G. Abad May 12, 2010
2.
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6.
Concept 2
Everything is Marketed!
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Concept 4 Interlinking
societal factors have created new behaviours, opportunities and challenges
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Concept 5 The
Consumer has changed!
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Concept 7 Towards
a Holistic Marketing Orientation Production Marketing Product Selling
18.
Concept 7 Towards
a Holistic Marketing Orientation
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20.
Concept 8 Integrated
markets create, communicate and deliver value for consumers
21.
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29.
Defining Marketing For
the 21 st Century Timothy Joseph G. Abad May 12, 2010
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