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Defining Marketing For the 21 st  Century Timothy Joseph G. Abad May 12, 2010
Outline What do we need to know about 21 st  Century Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 1: Marketing is… ,[object Object],[object Object]
Concept 1: Marketing is… ,[object Object],[object Object]
Concept 1: Marketing is… ,[object Object],[object Object],[object Object]
Concept 2  Everything is Marketed!
Concept 2 Everything is Marketed! ,[object Object],[object Object],[object Object]
Concept 3 I want. I need. I demand.  ,[object Object],[object Object],[object Object]
Concept 3 I want. I need.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 3 I want. I need.  ,[object Object],[object Object],[object Object]
Concept 4 Interlinking societal factors have created new behaviours, opportunities and challenges
Concept 4 Interlinking societal factors have created new behaviours, opportunities and challenges ,[object Object],[object Object],[object Object]
Concept 5 The Consumer has changed!
Concept 5 The Consumer has changed! ,[object Object],[object Object],[object Object]
Concept 6 The Company has changed! ,[object Object],[object Object]
Concept 6 The Company has changed! ,[object Object],[object Object],[object Object]
Concept 7 Towards a Holistic Marketing Orientation Production Marketing Product Selling
Concept 7 Towards a Holistic Marketing Orientation
Concept 7 Towards a Holistic Marketing Orientation ,[object Object],[object Object],[object Object]
Concept 8 Integrated markets create, communicate and deliver value for consumers
Concept 8 Integrated markets create, communicate and deliver value for consumers ,[object Object],[object Object],[object Object],[object Object]
Concept 8 Integrated markets create, communicate and deliver value for consumers ,[object Object],[object Object],[object Object]
Concept 9 Holistic Marketing Incorporates Internal and Performance Marketing ,[object Object],Hiring Motivating Training
Concept 9 Holistic Marketing Incorporates Internal and Performance Marketing ,[object Object],[object Object],[object Object]
Concept 9  Holistic Marketing Incorporates Internal and Performance Marketing ,[object Object],[object Object],[object Object]
Concept 10 There are specific marketing tasks that need to be done ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 10 There are specific marketing tasks that need to be done ,[object Object],[object Object],[object Object]
Summary 21 st  Century Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Marketing For the 21 st  Century Timothy Joseph G. Abad May 12, 2010

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Defining marketing for the 21st century