Video marketing is emerging as one of the hottest tools used by businesses to increase sales and pro...

1. An Excellent Video Marketing Campaign Can Generate More
Company
Video marketing is emerging as one of the hottest tools used by businesses to increase sales and
profits. This article contains a ton of great video marketing advice that you can use to improve your
business. By intelligently implementing the best video marketing strategies you are sure to enjoy
success.
Ask your customers to create their own videos. You could for instance organize a contest and ask
customers to film themselves while they use your products. Reward the best videos with an
interesting prize and use the submitted videos as promotional material for your social media
marketing campaign and for your website.
A great way to make videos fun to watch is by having more than one person in them. Interview an
expert or just bring someone on with you who is fun to watch. The more entertaining the people on
the video are, the more likely viewers are to buy in to what's being said.
A great reason to have costars in your video is that they'll have a network, too. If you bring on an
expert in the field, he'll let his network know he's going to be appearing in your video, growing your
exposure. They'll share with their network, if the content is good, and you'll get many viewers
quickly.
If you are not really an expert on a topic, do not try to pretend. The best way to how to boost seo get
around that is by interviewing people on video that are experts in your niche. A trade show or
seminar is a great place to meet people that won't mind doing a video.
People search mostly online for how-to do things. When creating tutorial videos, those interested in
your topic find your videos. Once they respect you as an authority, they'll want to know more.
Whenever you post a video, watch the comments. This is the best way to see which videos truly
begin a conversation and which are being ignored. Don't forget to respond to people who comment
so they know that you're watching what's being said and learning from what they share with you.
Make sure that your videos have summaries or even transcripts of the content. The search engines
cannot yet listen to or watch videos to index them accurately. So, a thorough description in the text
or code is going to be your best bet at getting your video ranked well.
Video marketing does not have to be complicated. One of the most popular formats is simply a
regular video, without any bells and whistles included. Of course, if you can, those videos with flash
animations have also proved popular, as well as picture slide shows with a voice over and music.
Video tutorials are an excellent way to create new content and assist you customers. People will
often search for sites with tutorial information about products or services. When they find great
content, they will often share it after consuming it themselves. This is a great way to increase your
visibility.
Try doing a parody to get views for your online marketing video. Imitating a popular video or

2. personality with parody will generate thousands of views, especially if you can coordinate your
timing with real life happenings. Use politics and celebrities or mimic the most popular ad on TV and
see how fast your video takes off!
Stick with the topic at hand within every video. It is easy to veer off topic when you have not
prepared properly. Try to stick to a pre-written outline of your video. Stay focused and on topic and
you will be more successful with video marketing.
Did you know that Google Webmaster Tools has a video site-map tool? Google can't crawl the
content of a video, so you have to provide them information about the video, so they can index it and
add it to their site. Check support.google.com for more information on how to create the XML file.
If you don't have a website, or can't handle streaming your video, consider Podbean.com. They'll
syndicate your video out through iTunes so that anyone can view your video on any Apple device.
You can also link to them through your site so other devices can see the video around the world.
One of the tried and true techniques to video marketing is to use cliffhangers. They have been used
in television from the very beginning and are always effective. This will keep your viewers engaged
and have them anticipating your next video to answer the questions raised in the first video.
If you decide to create a series of videos, it is important that you remain consistent. Try using the
same length and format for your videos and use similar title pages and credits so viewers easily
recognize your video marketing campaign. If possible, release your videos on a certain day of the
week to build anticipation.
Ensure that any videos you produce is well lighted without looking washed out. Make sure that you
use overhead lighting as well as soft direct lighting to keep shadows from forming on your face.
People will quit watching videos that are poorly lit. Good lighting is especially important if you are
doing a demonstration.
Business who are trying out video marketing would be wise to publish content regularly. Too often,
business worry about the quality, proper editing and things of that nature. In reality, it is more
important to get as much information out there as possible. Strive to release a new video once a
week.
Invite feedback in your video. Include something controversial, but not too controversial. Leave
unanswered questions at the end. Make a mistake on purpose, that viewers are sure to notice. Just
telling viewers to comment won't work. You need to give them a reason to leave comments. If you
do, the comments will come.
Video marketing isn't the complex subject that some make it out to be. Try using these tips from this
article for video marketing. Millions of people use
http://www.usanfranonline.com/programs/certificates/internet-marketing/ the Internet daily and
millions more watch videos on the Internet daily. This is a market you don't want to pass by.