Running a business is tough, and having the time and readily available information for new ventures is often times not a reality. In this presentation, we are going to answer the what, why and how questions. We will define digital marketing and why digital marketing may be important for your company. We will then talk about how you can practically implement these strategies into your current marketing mix, and then talk about the cost and optimization options that are presented with social media marketing.

1. Digital Marketing for
Small Businesses

2. Agenda
 What is Digital Marketing?
 Do I Need Digital Marketing?
 Benefits of Digital Marketing
 How to Implement Digital Marketing

3. Digital Marketing Defined
Digital Marketing is the practice of promoting
products and services using database-driven online
distribution channels to reach consumers in a
timely, relevant, personal and cost-effective manner.

4. Digital Marketing Defined
Search Engine Optimization
Web Design
Social Media Marketing
Pay-Per-Click Advertising
Mobile Marketing
Link Building
Email Marketing
Press Releases

5. Do I Need Digital Marketing?
Yes…
If Being Found Online is Important to Your Business/Brand
If Building Brand Online is Important
If You Want to Create Buzz About Products & Services
If You Want to Generate New Leads
If You Want to Gain Exposure Amongst Target Market

6. Digital Marketing Benefits
Cost Efficient
Measurable
Broadens Advertising Scope
Creates Credibility and Brand Authority
Aids in Improving Conversion Rate

7. Digital Marketing: Social Media
Find Relevant Networks
Engage Audience
Provide Relevant Content
Automate Updates
Make Content Sharable
Monitor
Measure
Analytics

8. Digital Marketing: SEO
Title Tags
Meta Tags
Body Tags
Keyword Strategy
Optimized Content
Analytics

9. Digital Marketing: SEO Organic vs. Paid

10. Digital Marketing: SEO Keyword Tools

11. Digital Marketing: Web Design
Pulled Through Branding
Connected to Social Networks
Easily Navigable
No Broken Links or Un-Linked Pages
Value Added Content

12. Digital Marketing: Pay-Per-Advertising
Pay-Per-Click
Pay-Per-Impression
Bid on Advertising
Price Changes Frequently
Buy Advertising for Specific Keywords

13. Digital Marketing: Mobile
Make Website Mobile Friendly
Google Testing Mobile Friendly Search Notification
Smartphone Users Browse Internet Often from Phone

14. Digital Marketing: Mobile

15. “Don’t have time? Sleep an hour less… It’s that
simple. You own a business. Get it done.”
- Gary Vaynerchuk

16. iMi Associates: What We Do
Organic Search Engine Optimization
Web Design
Social Media Marketing
Link Building
Pay-Per-Click Management
Corporate Blog Consulting
SEO Consulting
Press Releases

17. Free Competitive Intelligence Report
Name
Company
Company URL
List of Keywords
List of Competitors
Phone Number
Email: mdoherty@imiassociates.com

18. www.imiassociates.com