What Mark Wahlberg Can Teach Us About Consumers & Marketing Strategy
•Als PPTX, PDF herunterladen•
2 gefällt mir•609 views
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie What Mark Wahlberg Can Teach Us About Consumers & Marketing Strategy
Ähnlich wie What Mark Wahlberg Can Teach Us About Consumers & Marketing Strategy (20)
Mehr von iMedia Connection
Mehr von iMedia Connection (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
What Mark Wahlberg Can Teach Us About Consumers & Marketing Strategy
- 2. What Can Mark Wahlberg Teach Us About Consumers & Marketing Strategy? Will Kassoy, CEO Ira Rubenstein, EVP Digital Marketing 2
- 3. Mobile Landscape • Mobile is reaching a tipping point • Within mobile, apps vs. mobile web, apps are where time is spent • iOS is dominating minutes spent • Social and gaming = broadest reach! @AdColony 3
- 4. But While Device Penetration is Huge, Mobile Video Issues 203,644,607 @AdColony 4
- 5. What Can Mark Wahlberg Teach Us About Consumers and Marketing Strategy @AdColony 5
- 6. Partnered with Nielsen and Universal/Ignited: What’s the impact of TV + Mobile Video? @AdColony 6
- 7. Recent Studies Show Consumers Increasingly Multitask When Watching TV @AdColony 7
- 8. Fielded “Contraband” Theatrical Release Spot as Test Video Ad • Ran :15 second video spots on TV and mobile • Mobile ads served with AdColony’s Instant- PlayTM HD video ad technology on iPhone&iPad @AdColony 8
- 9. TV + Mobile Drives Huge Lift Across All Brand Metrics @AdColony 9
- 10. Key Takeaways • Mobile campaigns complement TV by driving substantial additive effects on all key brand metrics • Consider dayparting a portion of the mobile flight to match the TV flight • Cross-platform video campaigns yield higher brand recall rates • Additional exposure on mobile video allows users to immediately engage and learn more about brands • Video campaigns run across multiple platforms drive stronger word-of-mouth recommendations • Consumers are more likely to purchase when exposed to video ads across multiple platforms @AdColony 10
- 11. How Mobile Video Solves Entertainment Marketing Objectives @AdColony 11
- 12. #1: Create Awareness • Complement TV with hi-def, instantly playing mobile video to drive awareness @AdColony 12
- 13. #2: Drive Trailer Views @AdColony
- 15. #4: Get Showtimes& Boost Ticket Sales @AdColony
- 16. Summary • Mobile = Scale: Mobile has penetrated 50% of US population and is key media channel to reach 150 million+ consumers • TV + Mobile Video = 72% Lift: Mobile video is an excellent complement to TV campaigns to drive demand as shown by AdColony/Nielsen Ad Effectiveness Study • Solves Multiple Marketing Objectives: From awareness to buzz generation to social engagement to ticket sales, mobile meets a breadth of needs @AdColony 16
- 17. Ira Rubenstein EVP Digital Marketing, 20th Century Fox @AdColony 17
- 18. Thank You @AdColony 18