iMedia Connection

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iMedia Connection is an online trade publication for the interactive marketing industry, dedicated to the advancement of brands and agencies. iMedia's editorial content is contributed by senior-level digital executives and includes: • Tip-driven, tactical, and strategic insight for improved marketing; • Analysis of hot topics such as social media, search, DSPs, and the rise of the iPad and other game-changing devices; • A thriving blogging community of brand and agency professionals; • Networking tools for 20,000+ marketers that include photos, comments, bios, and more.

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iMedia Connection

Welcome by Programmatic Bootcamp Host

The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Structures

Video Content Marketing By Numbers

How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-Show, the #VoiceTailgate

21st Century Brands

How VR is Changing the Game for Brands

Data is Currency

Which Wall Does the Brand Go On?

Not All Data is Created Equal

“Creating Content When Consumers Have Competing Views"

Keynote: Getting Inside the Millennial Mindset

Case Study: "How Influencer Marketing is Changing the Game"

Master Track A: "Myth Busting: 10 Myths About the Hispanic Consumer”

Keynote: "How a Giant Became More Nimble"

Insight Presentation: "The Metamorphosis of the Ad Agency"

Think like David While Acting like Goliath: Strategy First, Then Choose Wisely from Your Digital Arsenal

Master Track B: “Innovation, Design, & the Seamless User Experience”

Keynote: "How Video is Transforming the Way People Shop"

Case Study: "Local + Social Best Practices & Pitfalls for National Brick & Mortar Brands"

User Generated Content: "Strategies for Driving Sales Online & In-Store"