iMedia October Breakthrough Summit New Frontiers C: "The Future of Video" Colin Dixon, Senior Partner, The Diffusion Group

1. The Future of Video Colin Dixon Senior Partner, Advisory www.tdgresearch.com Insights In Front of the Curve™

2. 2 The First 115 Years of Video

3. 3 The First 115 Years of Video

4. Same Bat Time, Same Bat Channel 4

5. The Video Universe… 5 Viewers Viewers ContentProviders Viewers

6. …Is Changing 6 Providers Providers ContentViewers Providers

7. 7 Today, there are 15 million Netflix subscribers 63% use “stream instantly” 32% watch on their TVs By 2014, there will be 30 million homes regularly watching Internet Video on their TVs By 2020, we will watch as much video from the Internet as we do from broadcasts We will not know where this video is coming from Nor will we care! How Fast is it Changing?

8. 8 Today, video experience is still disconnected Experience is just video and audio In the most part we watch on TV Tomorrow, rarely will video exist alone Video + Data + Application =Experience To everything with a screen In every place we go Never disconnected What is the Future of Video?

9. 9 What does this mean for Professional Video?

10. 10 Context When? Where? How? Counting Always know… How many? How often? How much? Connection Relationship with viewer What Does this Mean for Advertising? And Remember Video + Data + Application = Experience