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Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Marketing"

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Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Marketing"

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Turning Loyalty Into Advocacy: The Evolution of Incentivized Marketing
Cory Powers Vice President of Product Development Jenn McClain SVP of eCommerce & Alternate Channels
Advocacy Marketing Facebook Organic Reach Decline Source: Forward Progress
Advocacy Marketing 89% of Millennials trust recommendations from their friends or family more than claims by the brand. (Source: AdWeek) 89%
How Mobile Takes Advocacy Further The average smartphone user checks their device 221 times per day. (Source: Tecmark) 221x 120 million US consumers use smartphones & tablets while shopping, browsing new deals, researching and buying products. (Source: eMarketer) 120M
How Mobile Takes Advocacy Further In 2015, for the first time, the majority of sales in stores will be influenced by digital media. (Source: Forrester Research)
The Limited & Advocacy Marketing Increase brand awareness Drive foot traffic to new store openings Acquire new customers
Questions & Answers

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Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Marketing"

  • 1. Turning Loyalty Into Advocacy: The Evolution of Incentivized Marketing
  • 2. Cory Powers Vice President of Product Development Jenn McClain SVP of eCommerce & Alternate Channels
  • 3. Advocacy Marketing Facebook Organic Reach Decline Source: Forward Progress
  • 4. Advocacy Marketing 89% of Millennials trust recommendations from their friends or family more than claims by the brand. (Source: AdWeek) 89%
  • 5. How Mobile Takes Advocacy Further The average smartphone user checks their device 221 times per day. (Source: Tecmark) 221x 120 million US consumers use smartphones & tablets while shopping, browsing new deals, researching and buying products. (Source: eMarketer) 120M
  • 6. How Mobile Takes Advocacy Further In 2015, for the first time, the majority of sales in stores will be influenced by digital media. (Source: Forrester Research)
  • 7. The Limited & Advocacy Marketing Increase brand awareness Drive foot traffic to new store openings Acquire new customers