Wattpad/Demos & Discussion: "The Next Level of Entertainment"

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Wirtschaft & Finanzen Business

Wattpad is a community of writers and readers
collaborating and sharing original ﬁction, non-
ﬁction and fan ﬁction.
!
Serial. Social. Mobile.
A Community of
Writers and Readers

Personal  
Connections
110,000,000 Reads
100,000 Comments
120,000 Fans
WRITER
READER

Stories are
Huge
28M user per month
!
Engaging
6.2B minutes per
month
!
Social
450M Social
Interactions last year
Mobile
85% Mobile Usage
!
Growing
10 hrs reading/
minute

A Millennial Demographic
13-1825-30
18-25
30+
60/40

Targeting
!
Native Promotion
!
Engagement

Stories made social
Golden Venture Partners
Version One Ventures
Jerry Yang
August Capital
Raine
Northleaf Capital Partners
Funded by:
Union Square Ventures
Khosla Ventures
OMERS Ventures
Aron Levitz, Head of Business Development
wattpad.com/AronIsHere
@AronIsHere

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Wattpad/Demos & Discussion: "The Next Level of Entertainment"

1. Stories made social

2. Wattpad is a community of writers and readers collaborating and sharing original fiction, non- fiction and fan fiction. ! Serial. Social. Mobile. A Community of Writers and Readers

3. Personal   Connections 110,000,000 Reads 100,000 Comments 120,000 Fans WRITER READER

4. Stories are Huge 28M user per month ! Engaging 6.2B minutes per month ! Social 450M Social Interactions last year Mobile 85% Mobile Usage ! Growing 10 hrs reading/ minute

5. A Millennial Demographic 13-1825-30 18-25 30+ 60/40

6. What’s your Brand Story

7. Brand Stories There are 3 components to a successful campaign on Wattpad Media & Targeting Social & Fan Engagement Share Write Interact VoteComment Creative strategy

8. Presence ! Creation ! Curation

9. Targeting ! Native Promotion ! Engagement

10. Stories made social Golden Venture Partners Version One Ventures Jerry Yang August Capital Raine Northleaf Capital Partners Funded by: Union Square Ventures Khosla Ventures OMERS Ventures Aron Levitz, Head of Business Development wattpad.com/AronIsHere @AronIsHere

Wattpad/Demos & Discussion: "The Next Level of Entertainment"

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