1. Mahana
Mahana
Richard M. Bagdonas
CTO
Bryan Menell
CEO
"New & Emerging Agile Marketing
Models & Data Platforms"
Demo: “Location Based Services"

2. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
What Do We Do?
 Mahana is a mobile consumer
app that features crowd sourced
wait times
 We put a beacon at every
restaurant
Then the phone started to ring…

3. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Bluetooth Core Specification 4.0
 You use Bluetooth all the time
 The latest version goes by many names

4. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Official Branding from the SIG

5. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
What Do They Look Like?
 “Low Energy” means battery power is feasible

6. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Bluetooth Smart Fills a Gap
 GPS not accurate
– This is why “check ins” present a list of possible
locations
 GPS doesn’t work indoors
 NFC designed for “very” near field

7. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Which Devices Support It
 iPhone 4S and later
 Samsung Galaxy Series, Tab, Note
 Google Nexus 4 and later
 HTC One and One Max
 Motorola Droid, RAZR, Ultra, Maxx and Mini,
Moto G and X
 Sony Xperia Series

8. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Practical Applications
What You Will See Soon

9. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Fine Dining
 Mahana knows how often you
come into the restaurant, and
displays your name and
picture to the host or hostess
when you walk in
 Guests don’t even have to
open the app

10. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Airports and Travel
 Your favorite airline app knows
how long security took, and if
you’re close to your gate
 Airline club member’s picture
displays at the front desk right
when you walk in
Premier Club

11. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Branded Apps for Venues and Events
 Picture and profiles in VIP areas and Club levels
 Message guests who haven’t visited the fan
experience area
 Display wait times for specific entrances
 Follow-up messaging on departure for post
surveys, or upsells

12. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Hotel Industry
 Hospitality
begins
when your
taxi pulls
up

13. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Visual Data from iMedia Day 1 – Heatmap
 [heat map from event pasted here]

14. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Visual Data from iMedia Day 1 – Guest Pathing
 [Graphic of guest pathing here]

15. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
How Hard Are They To Use?
 We make it simple with iOS and Android libraries
for your mobile app
 Beacon management as a service
 Consumer Preference Engine provides offline
consumer information from application partners

16. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Closing Thought
Context and proximity are going to
make your mobile apps more
engaging, driving higher brand loyalty

17. Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Thank You!
bryan@getmahana.com