5. Reality: Wearables are still niche
US online adults that currently wear a device to:
Track
performance
in a specific
sport:
Track
sleep
quality:
5%
6%
Track daily
activity:
5%
Get
feedback
on
posture:
3%
Base: 4,657 US online adults. Source: Forrester’s North American Technographics Consumer Technology Survey, Q1 2013
6. Percentage of US online
adults willing to wear a
sensor device from a
brand they trust,
offering a service that
interests them:
Base: 4,673 US online adults 18+
Source: Forrester’s North American Technographics
Consumer Technology Survey, 2013
8. Reality: Consumers are interested in varied
sensor scenarios
US online adults that are interested in using a sensor device to:
Get media
recommendations based
on your mood: 30%
Track your child’s
Unlock your car or house
so you don’t have to carry
keys: 44%
activity: 29%