This document discusses different types of online and offline marketing events that brands can partner with bloggers and influencers on, such as Twitter parties, Facebook chats, conferences, and focus groups. It provides examples of how brands like Sleep Number beds and mOmma have benefited from specific online Twitter party events by gaining exposure to new audiences and generating buzz. The document also lists the general benefits partnerships can provide for bloggers, audiences, and brands, including expanded reach, authentic connections, and promotional opportunities.

1. Case Study: Event Hosting

3. Marketing Event Partnerships: Examples Online Events Twitter Parties Facebook Chats Forum Discussions Webinars Offline Events Meet and Greets Focus Groups Conferences

5. A Partner within the Community

6. Interaction with Marketing Audience

7. Path to Future Interaction

8. Exposure Across Social Media

9. Engage with Brands

10. Interesting Content

11. Giveaways

12. Community

13. Relationship with Brands

14. Special Deals

15. Monetary Compensation

16. Expert in Community

17. Experience on a PR/Marketing Team

19. Sleep Number Beds Over 10,000 tweets in one hour from nearly 300 participants yielded…

20. mOmma

21. Participant Survey

22. Participant Survey