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Entrepreneurship


Intro                                   Frank Gielen

Student entrepreneurship                Lisa Pattyn

Acceleration through Smart Innovation
 iMinds business acceleration          Koen Vriesacker
 Smart Innovator                       Jessie Dedecker

Internationalizing your business
 Singapore                             Ralph Moreau
 FIT support                           Karla Laheye
 Go West                               Lisa Pattyn

                                                          1
Student Entrepreneurship

Development of entrepreneurial skills with (master) students during their studies.

Why: innovation in academic education? Benchmarks:          MIT, EIT labelled masters.

Why iMinds? Extra curriculum activities; access to entrepreneurial ecosystem

We did a pilot in Ghent   in 2011 – 2012

We roll out across Flanders with universities that were interested in 2012–2013
VUB

                                                                                          Kauffman Study Shows:
                                             Student Entrepreneurs Critical to Commercializing University Startups

                                                         New York Chases Silicon Valley With Roosevelt Island Site

                                       "The university of the future will combine innovation and entrepreneurship“
                                                                                     [DE TIJD DINSDAG 31 JULI 2012]
Internationalization support
   Partnership with Local incubators, supported by FIT
   ICT start-ups can spend up to 3 months in the US and
    find the introductions, local market knowledge and                  “tech        ICT companies
                                                                          are born global”
    support they need to get started up.



2011 9 companies
2012 8 companies




                                                                                         Singapore
                                European pilot program from EBN Offer companies
                                 services at a selection of global locations,
                                 tailored to match their: logistics, access to the
                                 local business world, expert advice
Acceleration program
Enjoy your sessions
We welcome your questions, suggestions, comments.
Entrepreneurship


Intro                                   Frank Gielen

Student entrepreneurship                Lisa Pattyn

Acceleration through Smart Innovation
 iMinds business acceleration          Koen Vriesacker
 Smart Innovator                       Jessie Dedecker

Internationalizing your business
 Singapore                             Ralph Moreau
 FIT support                           Karla Laheye
 Go West                               Lisa Pattyn

                                                          6
[Student Entrepreneurship TOOLBOX]
                 • 100% practically oriented
  Workshops
                 • Hands-on mentality


                 • On demand
  Coaching
                 • Valorisation business concept


   Start-up      • Co-working space for starters
   garage        • As from March 2012


                 • Financial resources
  iStart.Light
                 • Continuous support and supportive framework
MAX
Free            15

        3
                   Hands
       Work
       shops        on

 ICT        Mentors
Idea        and coaches
WORKSHOP ON BUSINESS MODELS
• Coworking space for students
• Vibrant network of iStarters and flex office
  users
 Create an entrepreneurial atmosphere
 Stimulate discussions and talks between
   (student) entrepreneurs
Collaboration software for tablets




                                     Founded April 2012
Mobile navigation apps for sports
NITEOWL
Nightlife application
Keep track of songs you like
Enjoy promotions in bars
Innovative pharmaceutical company

o Make homemade medecines a profitable alternative
o Sell cheap raw ingredients via advanced webplatform
Entrepreneurship


Intro                                   Frank Gielen

Student entrepreneurship                Lisa Pattyn

Acceleration through Smart Innovation
 iMinds business acceleration          Koen Vriesacker
 Smart Innovator                       Jessie Dedecker

Internationalizing your business
 Singapore                             Ralph Moreau
 FIT support                           Karla Laheye
 Go West                               Lisa Pattyn

                                                          16
Success
  Size
Revenue            Acceleration

                    W
                         hat?
                         hen?
                         here?




iBoot     iStart                  Acceleration
Acceleration & Growth


            2 level approach




    Model                      Process
Acceleration & Growth model
Need for
    a Stable Organization
              to serve as a growth platform

Need for Growth Power
    to successfully achieve a growth transition

Need for Innovation Power
           to serve as fuel for growth
Initiatives & projects
Process actions


                                                   Smart Innovator


                                                   US/Singapore


                                                   Coaching tracks
              screening                                                Evaluation
                                                      Enabling

      questionaire
      15' screening
                                                         tbd

                interview
                 in depth                                tbd

                            external initiatives
                               cooperation


  Intake & positioning                iMinds acceleration program    Closing
Entrepreneurship


Intro                                   Frank Gielen

Student entrepreneurship                Lisa Pattyn

Acceleration through Smart Innovation
 iMinds business acceleration          Koen Vriesacker
 Smart Innovator                       Jessie Dedecker

Internationalizing your business
 Singapore                             Ralph Moreau
 FIT support                           Karla Laheye
 Go West                               Lisa Pattyn

                                                          23
How Smart is Your Product?
And does it even matter?
iMinds Conference - Entrepreneurship




                                       the collective centre of the Belgian technological industry
How to realize growth?

cost (€)
sales (€)

                         innovation
                                      new
            new                       <5y
            <5y



            old                       old
            >5y                       >5y

            0                         5     year

    = Defining a Successful Technology
      & Product Strategy using ICT             25
The technology

• Information Technologies (of all kinds)
  double their power about every year…
  (price performance, capacity, bandwidth etc.)


• Three Major Trends:
  • Connectivity
  • Mobile Devices
  • Technology
    Everywhere
                                            Source R.Kurzweil




                                                                26
Consequence #2:
                                   It is more difficult to stand
Huge Challenge Caused by these Trends
                                   out with your product in the
                                   product jungle.



                                           number of ICT devices
                                           associated to the user

                                                Consequence #1:
                                                Users devote less
                                                time to each product
    Product builders are in a competition model
             to get the user attention
                                                          User attention
                                                          bandwidth




                                                   time
             1980   1990    2000   2010


                                                                      27
SMART = a way to optimize
the user attention bandwidth                                  Augmented
                                                           entertainment and
                        Decision support                  augmented vehicles.
                       systems (e.g. safety
                         critical systems)            number of ICT devices
                                                      associated to user

                      Systems that interpret
                      large data streams for
                             the user



                      “Empathic” Products                        User attention
                      that are aware of the                      bandwidth
                       intentions of users

                                                                   User attention
        Smart Products as a differentiator !                       bandwidth




                                                            time
            1980    1990        2000           2010


                                                                                28
Definition of SMART: a tentative consensus

A Smart Product
•   uses information about itself, other products, or its
    environment
•   to provide new or enhanced functionalities
•   that are able to differentiate the product in a particular
    market


A smart technology
•   can be turned into an offering
•   that enables other products to become smart products


                                                                 29
Example: bicycle rental company
                         Use the usage
                         data of bicycles
                                                               Sensors
                         to optimize
                                                               to detect bikes
                         distribution
                                                               in need
                         across the city
                                                               maintenance



  Add location
  system (gps) to
  bicycles to
  retrieve lost ones
                                                                                 Set up alliances
                                                                                 with tourist
                                                                                 department of
                                                                                 city to promote
  Add noise and                                                                  touristic routes
  pollution sensor
  to offer services to
  government




                                            Observe users
                                            and provide them
                                            with alternative
                                            routes                                                  30
31
Will Smart Products make you
  money?             Does it
                     match with a
                                          Who will be your
                     customer             early customers?
                     demand?
What does
the
buying
process
look like?




                                           Is the market big
                                           enough or are
                                           you making a
                                           solution for one
                                           customer?



   What are the   Business Model Canvas
   right
   channels?
Which Technologies make Smart?
      Crawling the
      web for POI and                    Semantic
      index in                           Technologies?
      Database




                Case: Personalized Bike
 Which Set of Technologies are Right for Your Case?
                Routes




 GIS Related                                 Setup a
 APIs                                        Biking
                                             Community
                                             and Let
                                             them Share
Technologies for Making Smart Products
          Wireless               Big Data


                                              Semantic

Sensors

                                                     API




      Web2
                                    User Profiling



                     Interface
                                                           34
To help you we Launched Smart Innovator




               Funded by




                                          35
How can Smart Innovator help You?




  Idea Generation     Business Potential Evaluation    Business vs Risk Analysis




 Find Technological         Technological                Support in Realization:
   Building Blocks    Experimentation/Evaluation      Funding, Realization Plan, etc.
                                                                                        36
What does SMART mean for your product?
And will you make money from it?
•   We are here with a team at the iMinds Conference to help you
    move forward with your case


•   One-on-one sessions this afternoon. Here at this event!


•   Book your seat now. Ask us to reserve a time slot for you!




          Jan          Koen         Jessie         Nick
                                                                   37
Entrepreneurship


Intro                                   Frank Gielen

Student entrepreneurship                Lisa Pattyn

Acceleration through Smart Innovation
 iMinds business acceleration          Koen Vriesacker
 Smart Innovator                       Jessie Dedecker

Internationalizing your business
 Singapore                             Ralph Moreau
 FIT support                           Karla Laheye
 Go West                               Lisa Pattyn

                                                          38
Agenda – Internationalisation


           Context
           Why iMinds @ Singapore?
           Ambition & Objectives
           Where are we today
           Next steps




                                      39
Context: strategic plan 2012-1026
• Strategic Goals
   • Achieve excellence in market-driven research
   • Provide comprehensive support for entrepreneurship and innovation
   • Foster human capital through knowledge exchange


• Strategic Enablers
   • Focus on internationalization
   • Create world-class facilities
Why Singapore?
First ask: why Asia?   2050




                              41
42
Why Asia?

Asia is where growth continues to be:

   Population
   GDP
   Income / capita
   Life Expectancy
   Local demand
   Impact crisis <

                                        43
Why Singapore?
Singapore used to be a remote city, far away from
“the world”. Today, Singapore is a world class city,
at the center of “the new world”.




Singapore =
Asia for beginners

                                                       44
Singapore = efficient + clean + strategic location + start-up focus




                                                                45
Our ambition and Objectives
 Establish a foothold in
  Singapore,
 use it as a hub for Asia,
 to promote the growth of
  our companies,
 and to expand our
  global network.




                              46
What do we offer?


 Connect. Local network. Strategic partners.

 Soft-landing space. Our office.

 Acceleration. Business development support.




                                                47
Where are we today?
 Established iMinds Singapore, since 1 March
 Participated in CommunicAsia, June
 Moved into our own office, since 1 October




                                                48
Office = soft-landing




                        49
50
Where are we today?
   Established iMinds Singapore, since 1 March
   Participated in CommunicAsia, June
   Moved into our own office, since 1 October
   Partner network
   Exchange interns from SMU, to Flemish startups
   Welcomed first companies
   Facilitated first funding pitches
   First success story in establishing concrete wins
    for our companies

                                                    51
52
What have we learned?
Where do we go from here?

 Key to success = active involvement companies
  (local demo setup, samples, follow-up, …),
  including feet on the ground
 We want to further consolidate our presence in
  Singapore, gradually fan out in other SSEA
  markets.
 We plan a mission to Singapore (~100hrs in Asia)
 CommunicAsia as key event

                                                53
Entrepreneurship


Intro                                   Frank Gielen

Student entrepreneurship                Lisa Pattyn

Acceleration through Smart Innovation
 iMinds business acceleration          Koen Vriesacker
 Smart Innovator                       Jessie Dedecker

Internationalizing your business
 Singapore                             Ralph Moreau
 FIT support                           Karla Laheye
 Go West                               Lisa Pattyn

                                                          54
Flanders Investment & Trade

 Flemish Agency for International Trade

 External autonomous agency of the Flemish Government
  (EVA) – Minister-President Kris Peeters

 Fusion of Export Vlaanderen & Dienst Investeren
  Vlaanderen
Regional network

5 Provincial offices
15 International Business Advisors
2 Advisors Export Skills

                               
                               
                             Antwerpen
        Brugge                                     
                          
                                                           
                  Gent            

                                                       Hasselt
                                       Leuven
                                                           
                                                   
Foreign network

95 offices
Services provided by
Flanders Investment & Trade
           awareness

           information


           advice

           guidance

           support
Awareness

Wereldwijs magazine, Guides on various topics, seminars,
market and sectorial studies, Leeuw van de Export,…
Information

www.flanderstrade.be
Advice

Personal advice
Guidance

Individual prospection and group actions
Support

Incentives for international entrepreneurship
Incentives for prospection

What initiatives?
   Travels outside the EEA for prospection purposes
   Travels to seats of multilateral institutions for projects outside EEA
   Participation at international fairs and niche events
   Product documentation, commercial translations and advertisements
    in specialized media
   Invitation of buyers and decision makers
   Registration, homologation and certification costs
   Entering a Service center abroad
   The establishment of a prospecting office
How to apply?
 Only online via the website
 Within 15 calendar days before the start of the initiative
Want to know more?
         www.flanderstrade.be
http://www.youtube.com/watch?v=V2wxovMm5z4&feature=player_embedded

    FIT on twitter and Linked in

     karla.laheye@fitagency.be
Entrepreneurship


Intro                                   Frank Gielen

Student entrepreneurship                Lisa Pattyn

Acceleration through Smart Innovation
 iMinds business acceleration          Koen Vriesacker
 Smart Innovator                       Jessie Dedecker

Internationalizing your business
 Singapore                             Ralph Moreau
 FIT support                           Karla Laheye
 Go West                               Lisa Pattyn

                                                          66
SAN FRANCISCO
NEW YORK
BOSTON
Coworking Space
One-on-One Consulting
HOUSING
Call for projects now open! (events.iminds.be)

            Deadline: 02/12/2012
      Selection: First week of December
Come talk to us
@ 2nd Entrepreneurship
   Break-out session

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Student Entrepreneurship Toolbox

  • 1. Entrepreneurship Intro Frank Gielen Student entrepreneurship Lisa Pattyn Acceleration through Smart Innovation  iMinds business acceleration Koen Vriesacker  Smart Innovator Jessie Dedecker Internationalizing your business  Singapore Ralph Moreau  FIT support Karla Laheye  Go West Lisa Pattyn 1
  • 2. Student Entrepreneurship Development of entrepreneurial skills with (master) students during their studies. Why: innovation in academic education? Benchmarks: MIT, EIT labelled masters. Why iMinds? Extra curriculum activities; access to entrepreneurial ecosystem We did a pilot in Ghent in 2011 – 2012 We roll out across Flanders with universities that were interested in 2012–2013 VUB Kauffman Study Shows: Student Entrepreneurs Critical to Commercializing University Startups New York Chases Silicon Valley With Roosevelt Island Site "The university of the future will combine innovation and entrepreneurship“ [DE TIJD DINSDAG 31 JULI 2012]
  • 3. Internationalization support  Partnership with Local incubators, supported by FIT  ICT start-ups can spend up to 3 months in the US and find the introductions, local market knowledge and “tech ICT companies are born global” support they need to get started up. 2011 9 companies 2012 8 companies Singapore  European pilot program from EBN Offer companies services at a selection of global locations, tailored to match their: logistics, access to the local business world, expert advice
  • 5. Enjoy your sessions We welcome your questions, suggestions, comments.
  • 6. Entrepreneurship Intro Frank Gielen Student entrepreneurship Lisa Pattyn Acceleration through Smart Innovation  iMinds business acceleration Koen Vriesacker  Smart Innovator Jessie Dedecker Internationalizing your business  Singapore Ralph Moreau  FIT support Karla Laheye  Go West Lisa Pattyn 6
  • 7. [Student Entrepreneurship TOOLBOX] • 100% practically oriented Workshops • Hands-on mentality • On demand Coaching • Valorisation business concept Start-up • Co-working space for starters garage • As from March 2012 • Financial resources iStart.Light • Continuous support and supportive framework
  • 8. MAX Free 15 3 Hands Work shops on ICT Mentors Idea and coaches
  • 10.
  • 11. • Coworking space for students • Vibrant network of iStarters and flex office users  Create an entrepreneurial atmosphere  Stimulate discussions and talks between (student) entrepreneurs
  • 12. Collaboration software for tablets Founded April 2012
  • 14. NITEOWL Nightlife application Keep track of songs you like Enjoy promotions in bars
  • 15. Innovative pharmaceutical company o Make homemade medecines a profitable alternative o Sell cheap raw ingredients via advanced webplatform
  • 16. Entrepreneurship Intro Frank Gielen Student entrepreneurship Lisa Pattyn Acceleration through Smart Innovation  iMinds business acceleration Koen Vriesacker  Smart Innovator Jessie Dedecker Internationalizing your business  Singapore Ralph Moreau  FIT support Karla Laheye  Go West Lisa Pattyn 16
  • 17. Success Size Revenue Acceleration W hat? hen? here? iBoot iStart Acceleration
  • 18. Acceleration & Growth 2 level approach Model Process
  • 20. Need for a Stable Organization to serve as a growth platform Need for Growth Power to successfully achieve a growth transition Need for Innovation Power to serve as fuel for growth
  • 22. Process actions Smart Innovator US/Singapore Coaching tracks screening Evaluation Enabling questionaire 15' screening tbd interview in depth tbd external initiatives cooperation Intake & positioning iMinds acceleration program Closing
  • 23. Entrepreneurship Intro Frank Gielen Student entrepreneurship Lisa Pattyn Acceleration through Smart Innovation  iMinds business acceleration Koen Vriesacker  Smart Innovator Jessie Dedecker Internationalizing your business  Singapore Ralph Moreau  FIT support Karla Laheye  Go West Lisa Pattyn 23
  • 24. How Smart is Your Product? And does it even matter? iMinds Conference - Entrepreneurship the collective centre of the Belgian technological industry
  • 25. How to realize growth? cost (€) sales (€) innovation new new <5y <5y old old >5y >5y 0 5 year = Defining a Successful Technology & Product Strategy using ICT 25
  • 26. The technology • Information Technologies (of all kinds) double their power about every year… (price performance, capacity, bandwidth etc.) • Three Major Trends: • Connectivity • Mobile Devices • Technology Everywhere Source R.Kurzweil 26
  • 27. Consequence #2: It is more difficult to stand Huge Challenge Caused by these Trends out with your product in the product jungle. number of ICT devices associated to the user Consequence #1: Users devote less time to each product Product builders are in a competition model to get the user attention User attention bandwidth time 1980 1990 2000 2010 27
  • 28. SMART = a way to optimize the user attention bandwidth Augmented entertainment and Decision support augmented vehicles. systems (e.g. safety critical systems) number of ICT devices associated to user Systems that interpret large data streams for the user “Empathic” Products User attention that are aware of the bandwidth intentions of users User attention Smart Products as a differentiator ! bandwidth time 1980 1990 2000 2010 28
  • 29. Definition of SMART: a tentative consensus A Smart Product • uses information about itself, other products, or its environment • to provide new or enhanced functionalities • that are able to differentiate the product in a particular market A smart technology • can be turned into an offering • that enables other products to become smart products 29
  • 30. Example: bicycle rental company Use the usage data of bicycles Sensors to optimize to detect bikes distribution in need across the city maintenance Add location system (gps) to bicycles to retrieve lost ones Set up alliances with tourist department of city to promote Add noise and touristic routes pollution sensor to offer services to government Observe users and provide them with alternative routes 30
  • 31. 31
  • 32. Will Smart Products make you money? Does it match with a Who will be your customer early customers? demand? What does the buying process look like? Is the market big enough or are you making a solution for one customer? What are the Business Model Canvas right channels?
  • 33. Which Technologies make Smart? Crawling the web for POI and Semantic index in Technologies? Database Case: Personalized Bike Which Set of Technologies are Right for Your Case? Routes GIS Related Setup a APIs Biking Community and Let them Share
  • 34. Technologies for Making Smart Products Wireless Big Data Semantic Sensors API Web2 User Profiling Interface 34
  • 35. To help you we Launched Smart Innovator Funded by 35
  • 36. How can Smart Innovator help You? Idea Generation Business Potential Evaluation Business vs Risk Analysis Find Technological Technological Support in Realization: Building Blocks Experimentation/Evaluation Funding, Realization Plan, etc. 36
  • 37. What does SMART mean for your product? And will you make money from it? • We are here with a team at the iMinds Conference to help you move forward with your case • One-on-one sessions this afternoon. Here at this event! • Book your seat now. Ask us to reserve a time slot for you! Jan Koen Jessie Nick 37
  • 38. Entrepreneurship Intro Frank Gielen Student entrepreneurship Lisa Pattyn Acceleration through Smart Innovation  iMinds business acceleration Koen Vriesacker  Smart Innovator Jessie Dedecker Internationalizing your business  Singapore Ralph Moreau  FIT support Karla Laheye  Go West Lisa Pattyn 38
  • 39. Agenda – Internationalisation  Context  Why iMinds @ Singapore?  Ambition & Objectives  Where are we today  Next steps 39
  • 40. Context: strategic plan 2012-1026 • Strategic Goals • Achieve excellence in market-driven research • Provide comprehensive support for entrepreneurship and innovation • Foster human capital through knowledge exchange • Strategic Enablers • Focus on internationalization • Create world-class facilities
  • 41. Why Singapore? First ask: why Asia? 2050 41
  • 42. 42
  • 43. Why Asia? Asia is where growth continues to be:  Population  GDP  Income / capita  Life Expectancy  Local demand  Impact crisis < 43
  • 44. Why Singapore? Singapore used to be a remote city, far away from “the world”. Today, Singapore is a world class city, at the center of “the new world”. Singapore = Asia for beginners 44
  • 45. Singapore = efficient + clean + strategic location + start-up focus 45
  • 46. Our ambition and Objectives  Establish a foothold in Singapore,  use it as a hub for Asia,  to promote the growth of our companies,  and to expand our global network. 46
  • 47. What do we offer?  Connect. Local network. Strategic partners.  Soft-landing space. Our office.  Acceleration. Business development support. 47
  • 48. Where are we today?  Established iMinds Singapore, since 1 March  Participated in CommunicAsia, June  Moved into our own office, since 1 October 48
  • 50. 50
  • 51. Where are we today?  Established iMinds Singapore, since 1 March  Participated in CommunicAsia, June  Moved into our own office, since 1 October  Partner network  Exchange interns from SMU, to Flemish startups  Welcomed first companies  Facilitated first funding pitches  First success story in establishing concrete wins for our companies 51
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  • 53. What have we learned? Where do we go from here?  Key to success = active involvement companies (local demo setup, samples, follow-up, …), including feet on the ground  We want to further consolidate our presence in Singapore, gradually fan out in other SSEA markets.  We plan a mission to Singapore (~100hrs in Asia)  CommunicAsia as key event 53
  • 54. Entrepreneurship Intro Frank Gielen Student entrepreneurship Lisa Pattyn Acceleration through Smart Innovation  iMinds business acceleration Koen Vriesacker  Smart Innovator Jessie Dedecker Internationalizing your business  Singapore Ralph Moreau  FIT support Karla Laheye  Go West Lisa Pattyn 54
  • 55. Flanders Investment & Trade  Flemish Agency for International Trade  External autonomous agency of the Flemish Government (EVA) – Minister-President Kris Peeters  Fusion of Export Vlaanderen & Dienst Investeren Vlaanderen
  • 56. Regional network 5 Provincial offices 15 International Business Advisors 2 Advisors Export Skills    Antwerpen Brugge     Gent   Hasselt    Leuven  
  • 58. Services provided by Flanders Investment & Trade awareness information advice guidance support
  • 59. Awareness Wereldwijs magazine, Guides on various topics, seminars, market and sectorial studies, Leeuw van de Export,…
  • 64. Incentives for prospection What initiatives?  Travels outside the EEA for prospection purposes  Travels to seats of multilateral institutions for projects outside EEA  Participation at international fairs and niche events  Product documentation, commercial translations and advertisements in specialized media  Invitation of buyers and decision makers  Registration, homologation and certification costs  Entering a Service center abroad  The establishment of a prospecting office How to apply?  Only online via the website  Within 15 calendar days before the start of the initiative
  • 65. Want to know more? www.flanderstrade.be http://www.youtube.com/watch?v=V2wxovMm5z4&feature=player_embedded FIT on twitter and Linked in karla.laheye@fitagency.be
  • 66. Entrepreneurship Intro Frank Gielen Student entrepreneurship Lisa Pattyn Acceleration through Smart Innovation  iMinds business acceleration Koen Vriesacker  Smart Innovator Jessie Dedecker Internationalizing your business  Singapore Ralph Moreau  FIT support Karla Laheye  Go West Lisa Pattyn 66
  • 67.
  • 74. Call for projects now open! (events.iminds.be) Deadline: 02/12/2012 Selection: First week of December
  • 75. Come talk to us @ 2nd Entrepreneurship Break-out session