SlideShare ist ein Scribd-Unternehmen logo

The Chief Marketing Officer is dead

•Als PPTX, PDF herunterladen•
•
IMD business school
IMD business school

The decline in the CMO's influence is alarming, especially at companies that claim to put the customer first but in reality are product-driven.

BusinessBildung
1 von 8
http://link.imd.org/cmo-is-dead
www.imd.org

Empfohlen

USA TODAY NETWORK - CLIC 2016
USA TODAY NETWORK - CLIC 2016 USA TODAY NETWORK - CLIC 2016
USA TODAY NETWORK - CLIC 2016 FortuneCMO, LLC
 
Gender in the NBDC
Gender in the NBDCGender in the NBDC
Gender in the NBDCILRI
 
Sexy HTML with Twitter Bootstrap
Sexy HTML with Twitter BootstrapSexy HTML with Twitter Bootstrap
Sexy HTML with Twitter BootstrapKarthik Gaekwad
 
Romeo and juliet
Romeo and julietRomeo and juliet
Romeo and julietMike Smith
 
XP と脳梗塞
XP と脳梗塞XP と脳梗塞
XP と脳梗塞Ryo Amano
 
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & CustomersPeep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & CustomersTraction Conf
 
Leidy carvajal actividad 1.2 mapa c
Leidy carvajal actividad 1.2 mapa cLeidy carvajal actividad 1.2 mapa c
Leidy carvajal actividad 1.2 mapa cLeidy Carvajal
 
Três porquinhos
Três porquinhosTrês porquinhos
Três porquinhosjardiminfanciasilgueiros
 

Empfohlen

USA TODAY NETWORK - CLIC 2016
USA TODAY NETWORK - CLIC 2016 USA TODAY NETWORK - CLIC 2016
USA TODAY NETWORK - CLIC 2016 FortuneCMO, LLC
 
Gender in the NBDC
Gender in the NBDCGender in the NBDC
Gender in the NBDCILRI
 
Sexy HTML with Twitter Bootstrap
Sexy HTML with Twitter BootstrapSexy HTML with Twitter Bootstrap
Sexy HTML with Twitter BootstrapKarthik Gaekwad
 
Romeo and juliet
Romeo and julietRomeo and juliet
Romeo and julietMike Smith
 
XP と脳梗塞
XP と脳梗塞XP と脳梗塞
XP と脳梗塞Ryo Amano
 
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & CustomersPeep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & CustomersTraction Conf
 
Leidy carvajal actividad 1.2 mapa c
Leidy carvajal actividad 1.2 mapa cLeidy carvajal actividad 1.2 mapa c
Leidy carvajal actividad 1.2 mapa cLeidy Carvajal
 
Três porquinhos
Três porquinhosTrês porquinhos
Três porquinhosjardiminfanciasilgueiros
 
MTA-PPKE Magyar Nyelvtechnológiai Kutatócsoport
MTA-PPKE Magyar Nyelvtechnológiai Kutatócsoport MTA-PPKE Magyar Nyelvtechnológiai Kutatócsoport
MTA-PPKE Magyar Nyelvtechnológiai Kutatócsoport Zoltan Varju
 
Tuomas_Jokimaki
Tuomas_JokimakiTuomas_Jokimaki
Tuomas_JokimakiTuomas Jokimäki
 
Romeo and Juliet
Romeo and JulietRomeo and Juliet
Romeo and Julietfartley8
 
Урок - 9, 27 февраля, 2016
Урок - 9, 27 февраля, 2016Урок - 9, 27 февраля, 2016
Урок - 9, 27 февраля, 2016Burac Constantin
 
Деяния 9:32-42
Деяния 9:32-42Деяния 9:32-42
Деяния 9:32-42unastik
 
A quest for better sleep
A quest for better sleepA quest for better sleep
A quest for better sleepAlex Martinelli
 
Hatada_Sebastian _softwarelibre
Hatada_Sebastian _softwarelibreHatada_Sebastian _softwarelibre
Hatada_Sebastian _softwarelibreSebastianHatada
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product DiscoveryDesmond Leo
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...AnaBeatriz125525
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsAlejandro Cremades
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future worldChris Skinner
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Associationseri bangash
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?Alejandro Cremades
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsStefan Wolpers
 
How to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxHow to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxrdishurana
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
Aptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfAptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfprchbhandari
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettJacobBadgett
 

Weitere ähnliche Inhalte

Andere mochten auch

MTA-PPKE Magyar Nyelvtechnológiai Kutatócsoport
MTA-PPKE Magyar Nyelvtechnológiai Kutatócsoport MTA-PPKE Magyar Nyelvtechnológiai Kutatócsoport
MTA-PPKE Magyar Nyelvtechnológiai Kutatócsoport Zoltan Varju
 
Romeo and Juliet
Romeo and JulietRomeo and Juliet
Romeo and Julietfartley8
 
Урок - 9, 27 февраля, 2016
Урок - 9, 27 февраля, 2016Урок - 9, 27 февраля, 2016
Урок - 9, 27 февраля, 2016Burac Constantin
 
Деяния 9:32-42
Деяния 9:32-42Деяния 9:32-42
Деяния 9:32-42unastik
 
A quest for better sleep
A quest for better sleepA quest for better sleep
A quest for better sleepAlex Martinelli
 
Hatada_Sebastian _softwarelibre
Hatada_Sebastian _softwarelibreHatada_Sebastian _softwarelibre
Hatada_Sebastian _softwarelibreSebastianHatada
 

Andere mochten auch (7)

MTA-PPKE Magyar Nyelvtechnológiai Kutatócsoport
MTA-PPKE Magyar Nyelvtechnológiai Kutatócsoport MTA-PPKE Magyar Nyelvtechnológiai Kutatócsoport
MTA-PPKE Magyar Nyelvtechnológiai Kutatócsoport
 
Tuomas_Jokimaki
Tuomas_JokimakiTuomas_Jokimaki
Tuomas_Jokimaki
 
Romeo and Juliet
Romeo and JulietRomeo and Juliet
Romeo and Juliet
 
Урок - 9, 27 февраля, 2016
Урок - 9, 27 февраля, 2016Урок - 9, 27 февраля, 2016
Урок - 9, 27 февраля, 2016
 
Деяния 9:32-42
Деяния 9:32-42Деяния 9:32-42
Деяния 9:32-42
 
A quest for better sleep
A quest for better sleepA quest for better sleep
A quest for better sleep
 
Hatada_Sebastian _softwarelibre
Hatada_Sebastian _softwarelibreHatada_Sebastian _softwarelibre
Hatada_Sebastian _softwarelibre
 

Kürzlich hochgeladen

8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product DiscoveryDesmond Leo
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...AnaBeatriz125525
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsAlejandro Cremades
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future worldChris Skinner
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Associationseri bangash
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?Alejandro Cremades
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsStefan Wolpers
 
How to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxHow to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxrdishurana
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
Aptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfAptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfprchbhandari
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettJacobBadgett
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteriamilos639
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridHolger Mueller
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfMont Surfaces
 
HR and Employment law update: May 2024.
HR and Employment law update: May 2024.HR and Employment law update: May 2024.
HR and Employment law update: May 2024.FelixPerez547899
 

Kürzlich hochgeladen (20)

8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
How to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxHow to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
Aptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfAptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdf
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
HR and Employment law update: May 2024.
HR and Employment law update: May 2024.HR and Employment law update: May 2024.
HR and Employment law update: May 2024.
 

The Chief Marketing Officer is dead