Presentation at All in Cloud Thailand 2013; 5 March 2013

1. Cloud Computing
Direction in Thailand:
Opportunity for
IT Industry
Assoc. Prof. Dr. Thanachart Numnonda
Executive Director
IMC Institute
5 March 2013

2. Trends
2

3. Cloud Computing Mobile Computing
Social Technologies Information 3

4. Bring Your Own Devices (BYOD)
4

5. “Social computing is moving from
being just on the outside of the organization
to being at the core of business operations.”
Peter Sondergaard, senior vice president at Gartner, 2012
5

6. “Big data currently has the most significant impact
in social network analysis and content analytics
with 45% of new spending each year.”
Gartner, 2012
6

7. Cloud Computing change
IT as electricity industry
7

8. Comparison of Traditional Marketing
solutions with Cloud Marketing..
Traditional Marketing Cloud Marketing
Solution (on Premise) (as a Service)
8

9. Three layers of Cloud services
Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/ 9

10. “Public and private IT cloud services will generate
nearly 14 million jobs worldwide by 2015.”
IDC, March 2012
10

11. Change! In IT/Software Industry
It's not just a platform change.
You can't charge the same
amount.
It's changing your world.
Source : 3 ways big software companies may fail in the cloud: 11

12. IaaS Impacts!
Local data centers must provide cloud services
IaaS is not just a normal hosting; it requires large
investment on a data center.
Different architecture and business model.
Fewer large cloud data center in ASEAN will
survive
Need to compete with big giants; Amazon,
Google, Oracle, etc.
12

13. PaaS Impacts!
Software development will shift toward the cloud.
Software company may develop their applications
on public IaaS/Paas; Microsoft Azure, Google App
Engines, Heroku, Amzaon S3
Require new skills
Opportunity to sell aboard.
13

14. Cloud PaaS
14

15. SaaS Impacts! To Thai IT Industry
Borderless
Software business model with change from
licensing model to subscription (pay as you go)
Opportunity for SME : Cheaper software?
Software runs anywhere, anytime, any device
Users can buy/ use software from anywhere
without knowing the origin as long as they
connected to the Internet
Less customer loyalty 15

16. Cloud Computing : SaaS
Gmail
Google Apps
Dropbox
Salesforce.com
Zoho
Microsoft Office 365
Etc.
16

17. Skill Change
Local OS
Public Cloud:
SLA
Networking Applications
Server
Development
Management Contracts
Application
Support Private Cloud:
Hardware Monitoring
Virtualization
Acquisition
Less More Revived New
Skills Skills 17

18. Cloud Maturity
In Thailand
18

19. Thailand ICT Overview
Internet Users : 20,100,000
Penetration 30%
Mobile Subscribers : 78,667,910
Mobile Penetration 117%
Broadband Subscribers 3.39 Million homes
Facebook Users 18,271,480 19

20. Thailand Smartphone/Tablet
Shipment 2013
In 2013; 1.5 million desktops, 2.5
million notebooks and 3.5 million
Tablets expected to be shipped
[IDC]
Smartphone shipment in 2013
is estimated at
7.3 million units [IDC] 20

21. Internet/Mobile Banking in Thailand
Internet Banking
- 4.85 million accounts
- Number of transactions 28.8 million
- Amount of transactions 3,200 billion baht
Mobile Banking
- 725,000 accounts
- Number of transactions 7.46 million
- Amount of transactions 82 billion baht
21
Source : Bank of Thailand; June 2012

22. Public Personal Cloud
22

23. 23

24. Cloud Readiness Index 2012
Source : Asia Cloud Computing Association: Octberber 2012 24

25. BSA GlobalCloud Computing Scorecard
Source : BSA GlobalCloud Computing Scorecard: Feb 2012 25

26. BSA GlobalCloud Computing Scorecard
Source : BSA GlobalCloud Computing Scorecard: Feb 2012
26

27. Cloud Providers in Thailand
IaaS
– True IDC, Datapro, Cloud Creation
– INET, TCC
– Born
– TOT, CAT
E-Government Cloud
SaaS
– OokBee, iLertU,BentoWeb, OfficeAbility
– Very few local solutions
27

28. Maturity Level
28

29. IaaS
29

30. SaaS
30

31. 31

32. 32

33. Cloud Maturity in Thailand
IaaS
– Most data centers are in Level 1 (Visualization
and Server Consolidation)
– Some are now in Level 3
– Many large enterprises focus on building a
private cloud
PaaS
– No provider in Thailand
– Many ISVs now migrate to Azure, Amazon
33

34. Cloud Maturity in Thailand
SaaS
– Most solutions are in Level 1 (Web application,
but change business model)
– Few are in level 3, and deploy on full cloud
platforms.
– More international solutions (Salesforce,
Microsoft)
Users
– Large free clouds consumption.
– SMEs start to explore Cloud.
34

35. Next Step?
35

36. Cloud Computing in Thailand
36

37. Thai Government Cloud
Operate by Electronic Government Agency
(EGA)
Announced in May 2012
37

38. CSA (Thailand Chapter)
38

39. Cloud Thailand
Local Training
Cloud Cloud
Cloud Cloud
Thailand Outsourcing
Data Developers
Group Center
Center with ATPAC
39

40. Issues of Cloud Services
in Thailand
Lack of awareness // Misunderstanding
about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both
SaaS (Application) and IaaS (Data Center)
40

41. Trust Issues?
Will my cloud provider be transparent about
governance and operational issues?
Will I be considered compliant?
Do I know where my data is?
Will a lack of standards drive unexpected
obsolescence?
Is my provider really better at security than me?
Are the hackers waiting for me in the cloud?
Will I get fired?
Source : Achieving Security Assurance and Compliance in the Cloud: CSA
41

42. Key Problems of Tomorrow
Keeping pace with cloud changes
Globally incompatible legislation and policy
Non-standard Private & Public clouds
Lack of continuous Risk Management &
Compliance monitoring
Incomplete Identity Management implementations
Haphazard response to security incidents
Source : Achieving Security Assurance and Compliance in the Cloud: CSA
42

43. Data Policy and Security
Government will be more concern on policy and
regulation on data security.
Discussing in terms of regulation/standards.
Established a new government agency
– Electronic Transaction Development Agency
– Thai CERT
43

44. Cloud Opportunity in Thailand
Large number of smartphones and tablets
shipment.
Large Enterprise start to invest in private cloud.
Public cloud services especially IaaS is in high
demand.
Data Centers in Thailand start to offer IaaS
ISVs explore SaaS
44

45. Opportunities for Software Industry
Less investment for startup
Physical location is not a constraint:
Cloud is borderless.
Faster time to market > Innovation
Wider distribution channel
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46. Thank you
thanachart@imcinstitute.com
www.facebook.com/imcinstitute
www.slideshare.net/imcinstitute
46