Presentation for EMC's customers at Pattaya 22 Nov 2013

1. Business with
Cloud Computing
Assoc. Prof. Dr. Thanachart Numnonda
Executive Director
IMC Institute
22 November 2013

2. The new IT era
Mainframe
Client/Server
Web Generation
Cloud
Computing
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3. The next phase of the Internet
Connectivity
Intelligence Machines
Big Data and Analytics
Cloud
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4. Cloud Computing transforms IT
Big Data transforms Business
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5. Hype or Real?
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6. Hype or Real?
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7. Source : http://thumbsup.in.th/
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8. Worldwide Devices Shipment
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9. Smartphone/Tablet Shipment 2013
In 2013; 1.5 million desktops, 2.5
million notebooks and 3.5 million
Tablets expected to be shipped
[IDC]
Smartphone shipment in 2013
is estimated at
7.3 million units [IDC]
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10. Four Screens per User
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11. 11

12. 2013
Mobile will become the most common
way of accessing the Internet
Source :Trending the future: Mobile Trends 2011
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13. Welcome to
The Post-PC Era
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14. The Internet of Things
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15. The Internet of Things
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16. Wearable Technology: The Next Big Things
Google Glass
Basis Band
Nike Fuelband
Misfit Shine
Jawbone UP
Sony Smartwatch
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17. Connected Devices
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18. Cloud Computing is already here!
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19. Cloud Computing
Definition
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20. What is Cloud Computing?
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21. Cloud Characteristics
On-demand self-service
Broad network access
Resource pooling
Rapid elasticity
Measured Service
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22. Service Models
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23. Deployment Models
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24. Cloud Computing change
IT as electricity industry
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25. Comparison of Traditional Marketing
solutions with Cloud Marketing..
Traditional Marketing
Solution (on Premise)
Cloud Marketing
(as a Service)
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26. Source : http://acloudyplace.com/
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27. Impacts!
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28. Change! In IT Industry
It's not just a platform change.
Vendors can't charge the same
amount.
It's changing your world.
Source : 3 ways big software companies may fail in the cloud:
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29. Amazon Web Services
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30. 30

31. Dropbox
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32. 32

33. 33

34. 34

35. 35

36. 36

37. IaaS Impacts!
Local data centers will provide cloud services
IaaS is not just a normal hosting; it requires large
investment on a data center.
Different architecture and business model.
Fewer large cloud data center in ASEAN will
survive
Need to compete with big giants; Amazon,
Google, Oracle, etc.
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38. Source : Forrester Research:2012
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39. PaaS Impacts!
Software development will shift toward the cloud.
Software company may develop their applications
on public IaaS/Paas; Microsoft Azure, Google App
Engines, Heroku, Amzaon S3
Require new skills
Opportunity to sell aboard.
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40. Cloud PaaS
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41. SaaS Impacts !
Borderless
Software business model with change from
licensing model to subscription (pay as you go)
Opportunity for SME : Cheaper software?
Software runs anywhere, anytime, any device
Users can buy/ use software from anywhere
without knowing the origin as long as they
connected to the Internet
Less customer loyalty
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42. Source : PwC Global 100 Software Leaders May 2013
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43. Cloud Services
In Thailand
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44. Thailand Cloud EcoSystem
SaaS Providers
PaaS Providers
IaaS Providers
Cloud
community
Gov.
Agency
Infrastructor Providers
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45. IaaS
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46. SaaS
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47. 47

48. Cloud Market Thailand
มูลค่าปี 2556 ประมาณ
2,220 - 2,330 ล้านบาท
หรือคิดเป็นอัตราการ
เติบโตประมาณ
16.7% - 22.1%
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49. Cloud Market Thailand
มูลค่าปี 2556 ประมาณ
2,220 - 2,330 ล้านบาท
หรือคิดเป็นอัตราการ
เติบโตประมาณ
16.7% - 22.1%
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50. Cloud Maturity Level
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51. Cloud Maturity in Thailand
SaaS
– Most solutions are in Level 1 (Web application,
but change business model)
– Few are in level 3, and deploy on full cloud
platforms.
– More international solutions (Salesforce,
Microsoft)
Users
– Large free clouds consumption.
– SMEs start to explore Cloud.
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52. Cloud Maturity in Thailand
IaaS
– Most data centers are in Level 1 (Visualization
and Server Consolidation)
– Some are now in Level 3
– Many large enterprises focus on building a
private cloud
PaaS
– No provider in Thailand
– Many ISVs now migrate to Azure, Amazon
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53. ACCA: Cloud Readiness Index 2012
Source : Asia Cloud Computing Association: Octberber 2012
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54. ACCA: Thailand Rank 13
Deficiencies in infrastructure, in particular international
connectivity, broadband quality and power grid stability.
While it scored relatively well in business sophistication
and freedom of access to information, it ranked last in data
sovereignty.
Recommendation: Apart from the urgent need to improve
the infrastructure, we also recommend the re-examination
of data privacy and sovereignty laws, two of its lowestscoring indices.
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55. BSA GlobalCloud Computing Scorecard
Source : BSA GlobalCloud Computing Scorecard: Mar 2013
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56. BSA: Thailand Rank 23
Thailand has implemented comprehensive cybercrime
legislation
Thailand also has good laws in place for electronic
commerce and electronic signatures.
has no privacy laws in place, and this is a major weakness.
intellectual property laws also require significant updating
and expansion, as they do not currently cover rights
management information, technical protection measures,
or anti-circumvention.
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57. Issues of Cloud Services
in Thailand
Lack of awareness // Misunderstanding
about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both
SaaS (Application) and IaaS (Data Center)
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58. Cloud Opportunity in Thailand
Large number of smartphones and tablets
shipment.
Large Enterprise start to invest in private cloud.
Public cloud services especially IaaS is in high
demand.
Data Centers in Thailand start to offer IaaS
ISVs explore SaaS
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59. IT Planning
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60. Cloud Computing
Social Technologies
Mobile Computing
Information
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61. 2013 State of CIO Survey
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Source: CIO.com; January 2013

62. What Do You Should Do to Prepare?
Developed a cloud strategy in an organization
Adopting cloud computing changes everything,
especially integration strategy.
Adopt BYOD strategy
Revise Information Infrastructure for Big Data and
analysis
Planning Social Enterprise
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Source: Straight to the Top: CIO Leadership in a Mobile, Social, and Cloud-based World

63. Cloud/Integration Architecture
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Source: Straight to the Top: CIO Leadership in a Mobile, Social, and Cloud-based World

64. How to Prepare for the Cloud?
What is the organization's risk profile—high,
medium, or low?
Are your data centers and corporate offices
optimized for the cloud?
Transform the desktop and mobile environments
to empower the users.
Determine which applications should be moved to
the cloud and define your portfolio of on-premise,
private cloud, and public cloud resources and
vendors.
Source: Straight to the Top: CIO Leadership in a Mobile, Social, and Cloud-based World
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65. How to Prepare for the Cloud? (cont.)
Determine the security and monitoring
Develop and/or refine your SLAs
Industrialize IT operations to improve
productivity, monitor performance, and manage
internal and cloud services.
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Source: Straight to the Top: CIO Leadership in a Mobile, Social, and Cloud-based World

66. Steps to go to the public cloud
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Source: Cloud Essentials:

67. www.facebook.com/imcinstitute
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68. Thank you
thanachart@imcinstitute.com
www.facebook.com/imcinstitute
www.slideshare.net/imcinstitute
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