Driven by their convenience and a steady shift of consumers from carbonated drinks to dairy products, the market for flavoured milk in India is expected to grow at a CAGR of 21% during 2012-2016.

1. The Market for Flavoured Milk Witnessing Strong Growth in India
Driven by their convenience and a steady shift of consumers from carbonated drinks to dairy
products, the market for flavoured milk in India is expected to grow at a CAGR of 21% during 2012-
2016.
With Indian consumers slowly moving from carbonated soft drinks to healthier options, flavoured milk
represents one of the fastest growing segments in the Indian dairy market. Research firm IMARC
Group expects this market to grow at a CAGR of around 21% during 2012-2016, according to its
latest report titled “Indian Dairy Market Report & Forecast: 2012-2016”. According to an analyst at
IMARC Group, “The flavoured milk segment comes into the ready to drink beverage class. With
increasing urbanization and sedentary lifestyles, the ready to drink flavoured milk segment represents
a very convenient option for the Indian middle class where there are no hassles to boil, add external
ingredients or serve this milk. Moreover, the advent of single-serve, resealable plastic bottles or tetra
packs have made this category of milk more convenient for consumers to drink and easier for
distributors to ship”.
Apart from the convenience factor, the flavoured milk category is also driven by an increasing trend of
Indian consumers shifting towards the health and wellness segment. The flavoured milk segment is
one that is driven by the well-to-do income class, where consumers are shifting from carbonated
drinks to natural and nutritious drinks such as juices and dairy products. Driven by this trend,
manufacturers of flavoured drinks are continuously innovating their products in such a way so that
they appeal to consumers both in terms of nutritious value as well as taste.
This study, an updated and far more extensive and analytical version of our popular 2011 study,
provides and draws upon a comprehensive analysis of every major dairy segment in India. The study,
which has been undertaken using both desk research and two waves of qualitative primary research,
has analyzed three aspects of the Indian dairy market.
The first section quantifies the Indian dairy market into fifteen major segments and investigates the
current and future opportunities in each of these segments. The second section provides an in-depth
understanding of dairy consumption patterns among Indian consumers and the potential of value
added dairy products. The third section investigates into the usage of natural colouration in dairy
products and evaluates their current and future potential.
What we have achieved in this report:
Comprehensive situation analysis of the Indian dairy market and its dynamics:

2. Segments covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Khoya, Skimmed
Milk Powder, Flavoured Milk, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages
and Ice Cream
Focus of the analysis in each Class:
Drivers and challenges in each market
Historical, current & future sales trends (2006 - 2017)
Historical, current & future volume trends (2006 - 2017)
Historical, current & future price trends (2006 - 2017)
Size and analysis of the organized and unorganized markets
Structure of the market
Key players and products available in these markets
Understanding the dairy consumption patterns of Indian consumers and evaluating the
potential of value added products:
In order to gain an insight into the awareness and acceptance levels of value added dairy
products, IMARC Conducted in-depth interviews with Industry experts and consumers in
major metropolitan and tier-1 cities in India
Focus of the analysis:
Buying behavior
Price sensitivity
Nutritional requirements
Consumer awareness of value added products
Brand loyalty and switching trends
Potential of value added dairy products in India
Understanding the current landscape of natural colouration in dairy products:
Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream
Focus of the analysis:
Size of the natural colouration market in India
Key drivers and challenges in the market
Usage of natural colouration in dairy products
Information Sources:
Information has been sourced from both primary and secondary sources:

3. Primary sources include industry surveys and face to face/telephone interviews with
consumers and industry experts.
Secondary sources include proprietary databases and search engines. These sources include
company websites and reports, books, trade journals, magazines, white papers, industry
portals, government sources and access to more than 4000 paid databases.
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
IMARC Group North America
Email: america@imarcgroup.com
Phone: +1-631-791-1145
IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331
To know more please visit: http://www.imarcgroup.com/indian-dairy-market-report-forecasts/