An attempt to draw connecting line between apparent post-digitalism in pop culture toward advertising. From aesthetic to a whole different set of attitude.

1. The digital revolution is over.
— Nicholas Negroponte (1998)
“Post digitalism: works that reject the hype of the so-called
digital revolution. The familiar digital tropes of purity,
pristine sound and images and perfect copies are abandoned
in favour of errors, glitches and artefacts” – Ian Andrews

2. Aim of This Deck
To draw the connecting line of post-digitalism from
the symptoms of the aesthetic values in pop culture
to communication strategy and attitude in advertising
Yeah, sort of.

3. Post Digitalism
The "post-digital" aesthetic was developed in part as a result of the immersive experience of
working in environments suffused with digital technology: computer fans whirring, laser printers
churning out documents, the sonification of user-interfaces, and the muffled noise of hard
drives. But more specifically, it is from the "failure" of digital technology that this new work has
emerged: glitches, bugs, application errors, system crashes, clipping, aliasing, distortion,
quantization noise, and even the noise floor of computer sound cards are the raw materials
composers seek to incorporate into their music.
Kim Cascone, The Aesthetic of Failure (2001)

4. Dubstep use the term like ‘dirty’ and Mocking with skill: layers and
‘filthy’ into electronic music psychedelic music demonstrated by
The Flaming Lips

7. Deconstructive narration and intertextuality; written for Google –enabled audience

8. KEEP CALM
AND
TAKE REFERENCE FROM HISTORY,
CONTEXTUALIZE AND MAKE A MEME OUT OF IT

9. Over-exposure
‘Candid’
Blurry
Lens flare

11. Because we’ve all seen the jagged pixel
We know now there are limits and downside of
digital technology that build our surroundings

12. Approaching The Post Digital
Generation

13. Craftsmanship over Technology

14. Layers and Intertextuality

15. Dialogue and Transparency

16. Embrace Glitches and Failures

17. Live in the real world

18. Here are five stuff
some people on the internet
stumbled and considered
AWESOMER
http://the-awesomer.tumblr.com/