Presentation given by Helen Fang of Vendio.com for the ASD attendees on August 10, 2010 in Las Vegas. These educational sessions were held in conjunction with the Internet Merchants Association.

1. “Customers Don’t Trust You … And How You Can Fix That ” ____ ___ ________ _____ _____ Helen Fang – Marketing, Vendio August 10, 2010

2. Agenda Shopping Cart Abandonment Rate 3 Key Questions Your Store Needs to Address Building a Trustworthy Store Why Vendio Stores?

3. Shopping Cart Abandonment “Shopping cart abandonment rates for US online retailers have risen over the past 12 months, with 60% of US seeing abandonment rates of over 20% this year.” eTailing Group, 2009

5. 99designs.com, eLance, Free logo builder

6. K.I.S.S.

7. Professional doesn’t have to equal flashy or costly

8. Usability

9. Is it easy to find the product I want to buy (or the product you want me to buy)?

10. How many clicks does it take to buy a product?

11. Browsers and Screen Resolution

12. Are key products, features above the fold?

14. Proofread before adding to site

15. Don’t forget meta tags!

16. Product descriptions & reviews

17. Keep descriptions concise

18. Testimonials

19. Don’t be afraid to ask your customers

20. Reach out to bloggers and ask for a product review

21. Professional photos

22. Hero image

25. Add to every page

28. 3rd party payment providers

29. Security seals Better Business Bureau (reputation) TRUSTe (privacy) SSL certificates (security) Test placement & size

33. Simple design, easy to navigate & search. Text logo lacks personality & brand identity. Giant block of text is easy to miss. Promo text is hidden between photos. Professional pictures & products above the fold.

34. Add a logo Hero Image Broke out text to highlight promo offer Guide buyers to most desirable items

35. Trust seal More trust seals (make sure they’re legit) Social media (make sure they’re active)

36. An introduction to Vendio Stores Vendio Stores built to address two concerns: 1. Getting shoppers to your site 2. Converting shoppers into buyers

37. 1. Getting shoppers to your site

38. Facebook App: Sell from Fan Page or Profile

39. SEO Ready

40. Coupons Mobile Widget

41. 2. Converting shoppers into buyers 40+ Professional Templates

42. Shared SSL Certificate Single page checkout- Branded- Trust seals

46. See more examples at www.vendio.com/stores

47. Visit: www.vendio.com/offer

48. Questions? Contact: Helen Fang HFang@corp.vendio.com @vendio Vendio.com/vendable Facebook.com/vendiostores