The document is a statement from B.E.V, a group of people aged 16-18 who are knowledgeable in fields like modeling, design, music, and dancing. They created their own clothing line called B.E.V London, which they hope to expand to other cities by changing the name. The core B.E.V London team consists of four people and they get ideas from surveys of their target market of men and women aged 14-21. They seek a retail partner to help guide them and an investment to produce their spring/summer line, which draws on styles from the high street as well as skate, African, and South American cultures.

1. B.E.V Statement
‘B.E.V Gang’ is a group of people aged between 16 and 18 currently. Every
member in the group is knowledgeable in different fields inside the
entertainment and commercial industry like modelling, designing, music,
producing and dancing. Through this link we created our own clothing line
‘B.E.V London’ aka ‘B.E.V LDN’ for short. We decided to call our clothing line
this in hopes that it will eventually spread to other cities. Branches of B.E.V in
different cities would then change the latter part of the name in
correspondence to the name of their city for example B.E.V Paris, B.E.V New
York etc.
The B.E.V London team is comprised of Nehemie Okilli – Team Leader, Ime
Aigbochie - Designer, Goncalo Neto - Designer and Pascal Phillips –
Business/Marketing. Although these are the four main people that comprise
B.E.V London we still draw ideas from the rest of the group as well as ideas
from our target audience via the form of online surveys.
Our clothes are aimed mainly at men and women within the age of 14-21 that
land in the social grade of C1, C2 or D. We aim to create clothes that correlate
with the styles that we see on the high street, although we also draw
inspiration from the style of Skaters, African and South American cultures and
mix them together in our own unique fashion.
We are looking for a partnership with organisations that have more experience
than we do in retail so we can receive guidance in some aspects of the retail
industry. As well that we would also need an investment in order to purchase
stock and fabrics to create our Spring/Summer line of clothing.
B.E.V has amazing communication and people skills, we are not afraid to put
ourselves out there. As well as that B.E.V always works to create products to a
near professional level in order to create clothes, music and graphic designs to
a very high quality and standard.